In this series titled "3rd Generation Painter, 1st Generation Mindset", Joshua Joosten & Cody Roberts of Sequoia Painting will be sharing their story on building a nearly $2m residential and commercial painting company based in Tulare County, CA. They will be detailing the changes that Sequoia Painting has undergone from starting as a post-retirement hobby for Joshua to a profitable and growing enterprise with a very unique approach to the painting industry. In this episode, episode 1, Joshua & Cody will discuss the origins of Sequoia Painting from the perspective of a 3rd generation painter, and the transition that needed to happen to create true business intrinsic value. In episode 2, they will discuss their counterintuitive organizational structure and how it has improved Sequoia Painting. In episode 3, Joshua & Cody will deep dive into the culture of Sequoia Painting and the mission they have to professionalize and elevate the painting industry. In episode 4, they will lay out the systems and processes that Sequoia Painting has in place to ensure quality and make the company truly scalable. And in the final episode, episode 5, Joshua & Cody will lay out the big future plans for Sequoia Painting, including the potential for a nationwide franchise.

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