Join Professor Julia Cartwright as she unravels the fascinating story behind one of modern medicine's most talked-about phenomena. In this engaging deep dive, discover how Ozempic transformed from a humble diabetes medication into a celebrity-endorsed weight-loss sensation that took social media by storm. With her signature blend of scientific expertise and accessible humor, Professor Cartwright explores the complex web of pharmaceutical marketing, celebrity influence, and cultural forces that turned a GLP-1 medication into a household name. From the early clinical trials that revealed unexpected weight-loss effects to the supply shortages caused by unprecedented demand, this episode examines how a genuine medical breakthrough became a cultural phenomenon that reshaped conversations about weight management, healthcare equity, and the role of social media in modern medicine. Ready for more thought-provoking content that makes complex topics both accessible and entertaining? Head over to
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