So what if LinkedIn's reach is down? The right people are still watching...and opportunities are still happening when you show up and own your way. Join me on this episode of Own Your Lane™ with guests Gillian Whitney, Gehan "G" Haridy-Ardanowski and Beth Anne Campbell, as we are doing just that. We're authors, speakers and podcasters using LinkedIn to build our visibility, brands and thought leadership on our terms and timelines. We’ll talk about: > How to confidently show up (even if...

Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise? In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Human-Centered Marketing in the Age of AI, to discuss the term “thought leadership” and what it takes to earn that title. Ashley unveils her 4 Pillars of Thought Leadership™ framework, a powerful model to help experts ...

Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start? In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership coach, podcast host, and founder of the Fulfillment Institute, who shares how he stepped into a bold new lane before he felt fully ready. From launching a podcast while still in corporate, to building a leadership framework, to walking away from a full-time ro...

Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide. In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her mom’s leg as a shy child to now teaching others how to confidently grow their brand and visibility using YouTube. In t...

Now is the time to stop overthinking LinkedIn and start becoming visible and known with your expertise as a B2B founder and expert. Whether you're just getting started on the platform or want to become more consistent, this episode is for you. Learn how to overcome your most pressing fears about putting yourself out there on LinkedIn, the 3 tips to starting small and staying consistent, plus our best advice for differentiating your content in the age of AI. Each episode of the Own Your ...

Tired of overthinking that big idea, project or business book you want to write to amplify your authority and thought leadership? Good news: this episode will get you unstuck and on your way to writing your business book. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. L: Launch Your Vision – Lead with c...

Is becoming a speaker on your dream board? Is it Good news: it's time to STOP chasing your dreams and bet on yourself to make it happen. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. L: Launch Your Vision – Lead with clear intention and purpose A: Assert Your Difference – Define what uniquely sets you ...

You’re brilliant at what you do—so why are others getting the recognition and opportunities you deserve? Maybe you’re even showing up, networking, and trying to build your brand, but you’re still not where you want to be. On this week's episode, I'm excited to share the launch of my new book, Position Yourself—the personal branding planner and the first book in the Own Your Lane® series designed to help brilliant professionals break free from obscurity and become noticed, known, and chosen fo...

Want to be seen as an authority in your field? It won't happen with a "do it all, all or nothing" beliefs and behaviors. Yes, you read that right. Many high-performing experts and leaders believe working harder and taking on more tasks is the key to recognition and promotion. This often leads to burnout rather than respect or advancement. If you want to 'own the room," you must "own yourself"—first taking stock of what's important, setting boundaries, focusing on high-impact activities, an...

Want to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother? Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to sharing your work in months, NOT years. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influen...

Ready to make 2025 the year you say YES to becoming visible and building your LinkedIn presence? Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. L: Launch Your Vision – Lead with clear intention and purpose A: Assert Your Difference – Define what uniquely sets you apart N: Navigate Your Presence – Shape y...

How do you balance posting on social media without feeling cringy and spammy? And if you work in buttoned-up industries? Yes, it can be done! It's all about showcasing storytelling that shares a lesson, drives a point, and builds your authority. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. L: Launch Y...

Doing work that doesn’t align with your “why” or light can be deeply unsettling. But it DOESN'T have to be. You have the power and choice to step out of the rut and find the work that lights you up. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. L: Launch Your Vision – Lead with clear intention and pur...

Do you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels safe. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. L: Laun...

There's no escaping this truth: People assume you're a leader when you're a strong communicator, speak well, and present well. And they're much likelier to listen to you and buy into your ideas when you're confident and compelling. That's why honing your skills is critical to being confident on video — whether it's a presentation on Zoom, speaking on stage, on a virtual keynote, serving on a virtual panel, or recording an educational or promotional video for your website or social media feed...

Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership. Today, I'm highlighting one of my clients, Tanya Windman, who shares her journey of leaving corporate to launch her new consultancy, Windy & Co. Like Tanya, you may be interested in launching your business or pursuing your creative endeavors, but what path should you take? With so many interests, ideas, and possibilities, how...

Don't let being an "introvert" keep you from getting visible and marketing your business. News flash: it's a self-limiting belief that's stopping you from greater opportunities. The good news is that many standout women experts and entrepreneurs are highly successful, and this doesn't stop them, including Brenda Meller, founder of Meller Marketing. Join host Michelle B Griffin as Brenda shares her story of "owning her lane" and how she successfully markets and grows her LinkedIn coaching an...

Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve? Join host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field. Learn how Natalie carved out her differentiation to be the ONLY brand strategist in her field and how you can do the same. Two brand strategists walk you through t...

Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership. Today, I'm highlighting one of my clients, Shari Biery, who shares her journey to uplevel herself and her business by getting more premium positioned to set herself apart in the health and wellness coaching field. Shari was ready to bet on herself with her It's Your Turn, published in October 2024; she knew her brand and pro...

Guesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals. It's an untapped publicity channel with numerous benefits and opportunities that can boost your brand and business. This week's episode will walk you through the do's and don'ts and fast-track you to landing your first guest spot. Join host Michelle B Griffin and Gillian Whitney, 4x author, LinkedIn Live strategist, and Busin...