In this episode of the Own It podcast, hosts Renee Marie and Emily Schwalbach delve into the intricacies of content creation, emphasizing the importance of authenticity and personal branding.
They discuss the challenges faced by aspiring educators in the beauty industry as they navigate their new identities, the significance of mental health in social media engagement, and the necessity of setting boundaries to avoid burnout.
The conversation highlights the need for individuals to discover their unique voices amidst a crowded market and offers practical strategies for balancing personal and professional content.
In this convo, Emily and Renee discuss the importance of integrating personal and business brands, building habits for content creation, and overcoming overwhelm in the content creation process.
They emphasize the power of storytelling and authenticity in engagement, the significance of finding a minimum for consistency in social media presence, and the necessity of showing up as a leader in the online space. The discussion provides actionable insights for aspiring educators and entrepreneurs looking to establish their presence and connect with their audience effectively.
Join Renee Marie in Basic to Bold Branding Method LIVE kick-starting October 30th, 2024!
Follow @reneemarieacademy
Emily is an Marketing Strategist + ADHD Business Mentor who specializes in making marketing and growing your business SIMPLE. She started her career as a Kindergarten teacher but left after she had her first son and has been in marketing for the past 9 years. After failing face first in an MLM because she refused the “hey girl” DM strategy, she learned to market successfully without those gross strategies and has supported 1,000+ business owners to simplify their own social media + business strategy through 1:1 consulting, team trainings, and a low-cost social media membership she co-founded called the Social Squad Society.
Emily's website:
www.besocialconsulting.com
FYM:
https://view.flodesk.com/pages/6021e98f99bcbd0dc30d4ede
My Find Your Minimum FREE 3-day email-only challenge helping you figure out your consistent least! Learn my framework for how to not burn out and stay consistent with marketing on social media (BUT can be applied to business AND life!)
XOXO!
Time stamps:
00:00 Introduction to Authentic Content Creation
04:50 Navigating Identity as an Educator
08:29 Building Connection Through Personal Branding
13:31 Mental Health and Social Media Boundaries
19:01 Finding Your Unique Voice in a Crowded Space
22:27 Balancing Personal and Professional Content
25:58 Integrating Personal and Business Brands
27:49 Building Habits for Content Creation
28:43 Overcoming Content Creation Overwhelm
30:57 The Power of Stories in Engagement
32:43 Authenticity in Selling
39:15 Finding Your Minimum for Consistency
44:08 The Importance of Showing Up
content creation, personal branding, mental health, social media, educator identity, marketing strategy, authenticity, connection, boundaries, unique voice, personal branding, content creation, social media strategies, engagement, storytelling, authenticity, marketing, online courses, business growth, community building