Why reactivating lapsed donors should be your priority.
I discovered that some of our most promising prospects were hiding in plain sight. Former donors who already believed in our mission had simply drifted away.
By Jeremy Reis
Bridging belief and giving for Gen Z and Millennials.
Gen Z and Millennials may give differently than their parents, but that doesn’t mean they’re less generous. In fact, they’re often more eager to give – when they understand the purpose behind it.
By Paige Whitaker
Answering new donor questions to lift revenue
A great amount of effort at most nonprofits goes into making sure the right creative gets in front of the right donors at the right time, and that’s good! But there’s a frequently forgotten piece that can minimize the effectiveness of those efforts—it’s the new donor welcome.
By Aubrey Hoeppner and Amy Sewell
How a clear brand grows giving and advances your mission.
When done well, branding becomes a powerful ministry tool, cultivating trust, growing awareness, and fueling generosity. A clear, compelling brand acts like a magnet, drawing the right people to your mission and making it easy for them to say “yes” to generosity.
By Justin Eklund
Does fundraising need a rescue?
If the gospel truly changes everything, that truth applies not only to my heart but also to how I lead, work and serve as a development officer. As the gospel changes each of us, we move toward God and his work, and ultimately, we join him in the renewal of all things.
By Doug Thorson
Is your “grow giving” goal; “give no more”?
Following God’s path is key to growing giving because then the outcome will be what Exodus 36:6-7 notes when the people were restrained from bringing anymore, “because what they already had was more than enough to do all the work.”
By Dr. Wesley K. Willmer
How to activate donors with video
We’re living in a media-first world. Messages that might have once reached supporters through direct-mail newsletters or press releases now compete with a constant stream of digital content. Video cuts through that noise.
By David Coonradt
It’s about acquisition, retention and serving.
Relying solely on single gifts can be risky, which is why sustained giving is essential for all charitable organizations, and regular monthly giving is the most popular form.
By Kim Richardson
TEAM’s Justin Burkholder on our call to be obedient stewards
Christian Leadership Alliance President and CEO Tami Heim recently interviewed Justin Burkholder, International Director, TEAM. For more than 130 years, TEAM has existed to send the called, plant seeds of the gospel, and invest resources effectively for the glory of God.
By Outcomes Magazine
Cultivating Social Media Relationships
Joni and Friends’ focus on the ministry of social media
We must make relational deposits with our audience before we earn the right to make an ask. At Joni and Friends, we don’t engage with our audiences simply as a revenue stream. We care for them and add value to their social scroll through our content ...
By Amy Hurtado and Hallie Gilmore
Why vision starts in the heart (and why giving follows.)
You can lead with strategy. You can lead with skill. And, you can track metrics and optimize campaigns. But if there’s no light, if there’s no lampstand in your heart, your mission eventually drifts. Or dies.
Grow your giving by reaching the heart of your champion.
How do we grow generous people whose giving flows from the heart of God and advances his kingdom? At Mission Increase (Mi), we believe growing giving isn’t primarily a tactical problem to solve but a spiritual opportunity to steward.
Shepherding well takes focused intentionality and determination. The leader must value what it means to provide for a team’s needs.
Holly Culhane is Founder & President/CEO of Presence Point, a ministry that equips leaders to live into their calling as shepherds in the lives of those they lead and partners with multipliers who wish to do the same within their sphere of influence. She can be reached at Holly@PresencePoint.com. Holly serves on Christian Leadership Alliance’s Advisory Council.
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I am inspired by the words of William Booth who as he approached the end of his life said, “While women weep, as they do now, I’ll fight. While little children go hungry, as they do now, I’ll fight. While men go to prison, in and out, in and out, as they do now, I’ll fight. While there is a drunkard left, while there is a poor lost girl upon the streets, while there remains one dark soul without the light of God, I’ll fight – I’ll fight to the very end!”
Christian Leadership Alliance President and CEO Tami Heim recently interviewed Commissioner Merle Heatwole, National Commander, The Salvation Army, US. Heatwole assumed this appointment on March 1, 2025. He is a member of the Christian Leadership Alliance Board of Directors.
Thriving leaders don’t start by fixing problems or casting a bigger vision. They start by attending to the soul. They start by paying attention, taking notice, acting with intention, and helping others do the same.
Mindy Caliguire is founder and president of Soul Care, a spiritual formation ministry working to increase soul health in the body of Christ. She is a speaker, consultant, and author of several books and resources on spiritual formation, including Ignite Your Soul (NavPress, Sept. 10, 2024). Many organizations are giving this book to boards and staff to develop shared language and hope about burnout. Additional resources for you: Soul Health Assessment, Free Course: Confronting Burnout. Learn more at www.soulcare.com.
Learn more about Outcomes magazine.
Spiritual attunement cultivates the rootedness that helps teams flourish even in seasons of drought or storm. Any team can grow in attunement. It takes courage and intention but bears fruit quickly.
Tracy Mathews is the founder and Executive Director of Attune. Through facilitated workshops, Attune offers tools and training to help teams slow down, listen deeply, and tap into more of God’s guidance for the decision making, strategic direction setting and team building of organizational leadership. Tracy serves on Christian Leadership Alliance’s Advisory Council.
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When we act based on feelings and fillers, rather than facts, misunderstandings multiply. But when we take the time to process these layers, we move from reaction to response. That is a shift that makes all the difference.
Ramona Davis serves as the CEO of a ministry outreach to women and families in Denton, Texas. She offers coaching to emerging leaders and small nonprofits, specializing in leadership development and effective communication. She may be reached at ramona@dentonprc.org or via LinkedIn.
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Our prayer and hope are that every Christian leader will thrive. We trust God will use Christian Leadership Alliance learning experiences, resources, and its community to accelerate the journey for you. Tami Heim is the President and CEO of Christian Leadership Alliance. She is deeply grateful to the collaboration of Alliance Advisory Council members Margaret Fitzwater, Tracy Mathews, Vonna Laue, and Holly Culhane whose dedication made the Thriving Leader Series a reality.
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In a culture that celebrates hustle and hacks, thriving is often mistaken for doing more. But I believe God’s design for us looks less like a sprint and more like slow, rooted growth.
Mike Lenda is Chief Services Officer at 5by5 Agency, a strategic full-service marketing agency for changemakers. He leads a team focused on driving growth for purpose-driven organizations through research, strategy, digital, and creative services. Learn more at 5by5agency.com.
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As we know, toxic work cultures tear people down, demoralize them and leave a lasting negative imprint on the human spirit... Curative culture seeks to remove the wall between our work and our value as people made in the image of God.
Douglas K. Shaw is the Chairman/CEO of Douglas Shaw & Associates, a nationally recognized direct-response fundraising firm. A graduate of both Simpson University and Fuller Seminary, Doug recently authored his fourth book, Curative Culture: Stepping Away from a Toxic Workplace. Learn more at douglasshaw.com.
Learn more about Outcomes magazine.