In this special post-election episode of The Opt-In Podcast, host Melissa Franks steps away from her usual business strategy deep dives to unpack the real-time ripple effects of America’s shifting political landscape and what it means for small business owners, leaders, and entrepreneurs. From the Supreme Court’s review of U.S. tariffs to the newly elected Mayor Mandani of New York City, Melissa explores how major political moves could reshape how businesses operate, grow, and survive ...
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In this special post-election episode of The Opt-In Podcast, host Melissa Franks steps away from her usual business strategy deep dives to unpack the real-time ripple effects of America’s shifting political landscape and what it means for small business owners, leaders, and entrepreneurs. From the Supreme Court’s review of U.S. tariffs to the newly elected Mayor Mandani of New York City, Melissa explores how major political moves could reshape how businesses operate, grow, and survive ...
Why Q4 Actually Starts in September: My Best Tips for Ending the Year Strong
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27 minutes
2 months ago
Why Q4 Actually Starts in September: My Best Tips for Ending the Year Strong
Fourth quarter isn’t just October through December—it starts now. In this episode, Melissa Franks breaks down why the most successful businesses treat September as the true kickoff to Q4 and how you can use this mindset to set yourself up for a profitable year-end. Melissa shares insights from industry analysts on consumer behavior this holiday season—what Gen Z, middle-class, and affluent buyers are really planning to spend on—and what that means for your business strategy. From stacking pro...
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In this special post-election episode of The Opt-In Podcast, host Melissa Franks steps away from her usual business strategy deep dives to unpack the real-time ripple effects of America’s shifting political landscape and what it means for small business owners, leaders, and entrepreneurs. From the Supreme Court’s review of U.S. tariffs to the newly elected Mayor Mandani of New York City, Melissa explores how major political moves could reshape how businesses operate, grow, and survive ...
