In this special post-election episode of The Opt-In Podcast, host Melissa Franks steps away from her usual business strategy deep dives to unpack the real-time ripple effects of America’s shifting political landscape and what it means for small business owners, leaders, and entrepreneurs. From the Supreme Court’s review of U.S. tariffs to the newly elected Mayor Mandani of New York City, Melissa explores how major political moves could reshape how businesses operate, grow, and survive ...
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In this special post-election episode of The Opt-In Podcast, host Melissa Franks steps away from her usual business strategy deep dives to unpack the real-time ripple effects of America’s shifting political landscape and what it means for small business owners, leaders, and entrepreneurs. From the Supreme Court’s review of U.S. tariffs to the newly elected Mayor Mandani of New York City, Melissa explores how major political moves could reshape how businesses operate, grow, and survive ...
Stop Saying Yes to Bad Revenue: The Real Cost of Misaligned Work
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37 minutes
4 months ago
Stop Saying Yes to Bad Revenue: The Real Cost of Misaligned Work
Have you ever taken on a project just because the money was good—even though your gut said "no"? You're not alone. In this episode, Melissa breaks down the high price of bad revenue and why saying “yes” to misaligned opportunities can quietly erode your business from the inside out. Melissa shares a candid story from her own early consulting days and outlines: What bad revenue really means—and how to recognize itThe emotional and financial toll it takes on your businessThe mind...
Opt In
In this special post-election episode of The Opt-In Podcast, host Melissa Franks steps away from her usual business strategy deep dives to unpack the real-time ripple effects of America’s shifting political landscape and what it means for small business owners, leaders, and entrepreneurs. From the Supreme Court’s review of U.S. tariffs to the newly elected Mayor Mandani of New York City, Melissa explores how major political moves could reshape how businesses operate, grow, and survive ...
