In this special post-election episode of The Opt-In Podcast, host Melissa Franks steps away from her usual business strategy deep dives to unpack the real-time ripple effects of America’s shifting political landscape and what it means for small business owners, leaders, and entrepreneurs. From the Supreme Court’s review of U.S. tariffs to the newly elected Mayor Mandani of New York City, Melissa explores how major political moves could reshape how businesses operate, grow, and survive ...
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In this special post-election episode of The Opt-In Podcast, host Melissa Franks steps away from her usual business strategy deep dives to unpack the real-time ripple effects of America’s shifting political landscape and what it means for small business owners, leaders, and entrepreneurs. From the Supreme Court’s review of U.S. tariffs to the newly elected Mayor Mandani of New York City, Melissa explores how major political moves could reshape how businesses operate, grow, and survive ...
Breaking Through the Plateau: 4 Critical Levers to Unlock Business Growth
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28 minutes
1 month ago
Breaking Through the Plateau: 4 Critical Levers to Unlock Business Growth
Every business owner eventually faces it: the dreaded plateau. Sales stop climbing, growth stalls, and suddenly you’re left wondering what went wrong. In this episode of the Opt-In Podcast, Melissa Franks breaks down the truth about business plateaus and how to navigate them without panic or wasted effort. Melissa dives into the four core areas every entrepreneur should interrogate when growth has flatlined: Your Data – Why understanding metrics like customer acquisition cost, lifetime value,...
Opt In
In this special post-election episode of The Opt-In Podcast, host Melissa Franks steps away from her usual business strategy deep dives to unpack the real-time ripple effects of America’s shifting political landscape and what it means for small business owners, leaders, and entrepreneurs. From the Supreme Court’s review of U.S. tariffs to the newly elected Mayor Mandani of New York City, Melissa explores how major political moves could reshape how businesses operate, grow, and survive ...
