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OnlyFounders

Matt Lo & Anne Gillaspie

30 episodes

1 day ago

Matt and Anne dive deep into the realities of modern marketing — from short-form videos and organic reach to why the best campaigns are equal parts science and creativity. They debate whether customers really need multiple touch points before converting, explore what makes an “aha” moment irresistible, and share the emotional grind of testing, failing, and iterating until something sticks. This episode is all about grit — the consistency, courage, and curiosity required to turn experiments in...

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Entrepreneurship

Health & Fitness,

Social Sciences

All content for OnlyFounders is the property of Matt Lo & Anne Gillaspie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Matt and Anne dive deep into the realities of modern marketing — from short-form videos and organic reach to why the best campaigns are equal parts science and creativity. They debate whether customers really need multiple touch points before converting, explore what makes an “aha” moment irresistible, and share the emotional grind of testing, failing, and iterating until something sticks. This episode is all about grit — the consistency, courage, and curiosity required to turn experiments in...

Show more...

Entrepreneurship

Health & Fitness,

Social Sciences

Episodes (20/30)

OnlyFounders

030: One Click, One Shot, One “Aha”

Matt and Anne dive deep into the realities of modern marketing — from short-form videos and organic reach to why the best campaigns are equal parts science and creativity. They debate whether customers really need multiple touch points before converting, explore what makes an “aha” moment irresistible, and share the emotional grind of testing, failing, and iterating until something sticks. This episode is all about grit — the consistency, courage, and curiosity required to turn experiments in...

4 days ago

29 minutes

OnlyFounders

029: The Power of Threes: Flow, Focus, Ship

Anne and Matt get raw about the power of threes—in marketing, creativity, and even table tennis. From Anne’s late-night steroid-fueled “just ship it” breakthrough to Matt’s system for staying in flow three days a week, they break down why doing something three times—not once, not twice—turns it from effort into habit. The duo also dives into social scheduling hacks, the “OnlyFans” branding origin story of OnlyFounders, and how to beat analysis paralysis by embracing imperfection. 🚨 Stuff You’...

1 week ago

25 minutes

OnlyFounders

028: Lifestyle vs. Startup: Growth at All Costs vs. Growth by Choice

Matt and Anne break down the real difference between a startup and a lifestyle business. Matt shares how ChipBot evolved from 110% startup grind to a sustainable, founder-led company—and why effort, not just capital, defines the startup mindset. They discuss growth pressure, investor expectations, personal sacrifices, and even how companies like OpenAI are still startups despite their size. If you’ve ever wondered what kind of business you’re building (or want to build), this episode will giv...

1 week ago

33 minutes

OnlyFounders

027: The Truth About Addiction: Katherine Sorensen's Recovery and Business Story

Anne and Matt sit down with Katherine Sorensen — entrepreneur, recovery advocate, and founder of multiple multimillion-dollar behavioral health facilities — for a raw and deeply human conversation about transformation, faith, and building purpose-driven success from rock bottom. Katherine opens up about her journey from a double life in high school, to addiction and self-destruction, to discovering faith, recovery, and eventually founding Laguna Shores Behavioral Health in California. Togethe...

1 week ago

1 hour 18 minutes

OnlyFounders

026: Half Effort, Half Outcome

Matt admits he could never work for anyone else — the moment he’s told to “just agree,” he checks out. That sparks a debate with Anne about ownership, leadership, and how every company mirrors its founder’s effort. Anne shares how her best collaborations click when people stay in their “working genius,” while Matt explains why a team without a captain can’t steer anywhere. The two dive into Anne’s pause on Ten to Launch, the struggle of bandwidth across multiple ventures, and why consulting c...

2 weeks ago

26 minutes

OnlyFounders

025: When Pain Meets Business: Boundaries, Burnout, and the Franchise Temptation

Anne opens up about her recent battle with nerve pain and how it’s forced her to rethink recovery — both physically and professionally. Matt draws a parallel between nerve pain and startup pain, sharing one of his hardest moments as a founder when investor pressure nearly derailed everything. The conversation unfolds into an honest discussion about client abuse, knowing when to walk away, and why some business pain teaches lessons no success ever could. The episode then takes a surprising tur...

2 weeks ago

55 minutes

OnlyFounders

024: Share Your Freak: Building the Brand of You

Anne reveals her newest venture — the business of Anne — and introduces her bold new brand, Share Your Freak. It’s a raw conversation about embracing the quirks we hide, turning vulnerability into connection, and creating a brand rooted in authenticity. Matt digs into how she makes massive pivots seem effortless, the signals that drive those changes, and how Anne plans to scale her personal brand into something global — without chasing money as the end goal. 🚨 Stuff You'll Want to Remember: “...

3 weeks ago

18 minutes

OnlyFounders

023: Surviving Disruption, Thriving in Community

In this episode, Matt and Anne sit down with entrepreneur Sandra Graves, founder of Innova Industries and founder of Hub HTX. Sandra shares her journey from a initial role in the intermodal shipping world to running two different businesses—one in ISO tanks and another in community coworking. We talk about navigating bespoke industries, the realities of starting a company during a recession, how coworking spaces survived COVID, and why resilience and intuition matter as much as strategy. Sand...

1 month ago

1 hour 4 minutes

OnlyFounders

022: Anne’s Finance Moves, Matt’s $500K Crypto Loss

Anne and Matt dig into how founders think about money, growth, and energy. Anne shares her recent dive into bonds, T-bills, and high-yield savings accounts—and why she treats checking accounts as “dead money.” Matt contrasts by explaining why almost every dollar he earns goes right back into ChipBot, including how shareholder loans work without changing a cap table. The two also unpack what it means to run a consulting agency versus a product company, how networking can be reframed as marketi...

1 month ago

50 minutes

OnlyFounders

021: The Planner vs. The Improviser - Travel, Poker, and Startup Pressure

Anne and Matt compare two founder mindsets: Anne thrives on preparation and systems, while Matt embraces last-minute decisions and unpredictability. From hunting flight deals to playing high-stakes poker, they unpack how different approaches to stress and planning reveal much deeper truths about entrepreneurship. This isn’t just about travel—it’s about the psychology of pressure, the art of controlling what you can, and learning when to let go. 🚨 Stuff You’ll Want to Remember: “Having a go-ba...

1 month ago

1 hour 9 minutes

OnlyFounders

020: Before the Exit: Branding, Valuation, and the Hidden Runway

Anne checks in from rainy Times Square with stories of DIY travel hacks and pitching her new workshop to New York business owners. Along the way, she and Matt get into what it really takes to prepare a business for acquisition — from valuations and tax strategies to branding, systems, and the human side of customer transitions. What starts as a conversation about packing Ziploc bags quickly turns into a candid look at exits gone right, exits gone wrong, and why most founders underestimate the...

1 month ago

26 minutes

OnlyFounders

019: Risk, Reward, and the Hunt for the One Big Marketing Win

Anne and Matt dive deep into the messy, thrilling, and often contradictory world of growth hacking. From coworking space partnerships and unscalable local plays to billboard-style ads with QR codes, Matt shares how he’s testing ChipBot’s fall go-to-market plan with bold, creative experiments. The conversation goes further, unpacking the fine line between persuasion and manipulation, the hidden bias of five-star reviews, and why true customer feedback often lives in the “messy middle” of three...

1 month ago

48 minutes

OnlyFounders

018: Momentum Means Sacrifice, or Death by a Thousand Cuts

Anne and Matt dive into the unspoken cost of being the momentum driver in your business. They wrestle with boundaries, burnout, and what it really means to keep growth alive when you’re the one with skin in the game. Anne opens up about shifting 75% of her energy from running her businesses into building her personal thought leadership brand, while Matt challenges the idea of slowing down and explains why he believes maintaining constant momentum is survival. Together, they explore the tensio...

1 month ago

1 hour 5 minutes

OnlyFounders

017: From Startup to Acquisition: Self-Care, 50 Employees, and Founder Lessons with Danika Brysha

Anne and Matt welcome their very first guest, longtime friend and self-care entrepreneur Danika Brysha. Together, they explore the unglamorous but transformative side of building both businesses and lives that actually work: from Danika’s journey through modeling, addiction, and burnout to founding Self-Care Society and guiding thousands toward daily systems that stick. Along the way, they dig into why founders so often hit “zero” when they leave structure behind, how food and wellness practi...

1 month ago

1 hour 7 minutes

OnlyFounders

016: Navigating the Labyrinth: Challenges and Strategies in Podcast Marketing for "OnlyFounders"

Anne and Matt unpack the brutal, often overlooked reality of growing a podcast: from Apple’s infuriating review process to why even marketing pros hate promoting their work—plus, they share actionable strategies (live recordings, social repurposing, email tricks) and their hard-earned belief that sustainable growth is less about virality and more about showing up, consistently. Anne opens up about the "spammy" legwork of begging for reviews, while Matt compares early marketing to "eating glas...

1 month ago

54 minutes

OnlyFounders

015: "Breathe In Trust, Breathe Out Fear": The Founder's Rebirth & The Path to Personal Branding

Anne and Matt explore the intricate balance between professional aspirations and family duties, with Anne sharing how she prioritized her personal brand over other business ventures following Matt's question about her "one thing" and a fortunate opportunity from a New York media firm. They discuss entrepreneurship's cyclical nature with extreme highs and lows, and Anne reveals her meditation practice of "breathe in trust, breathe out fear" as a tool for intuitive decision-making and releasin...

2 months ago

47 minutes

OnlyFounders

014: “AI's Double-Edged Sword”: Reshaping Work, Education & the Need for Human Comprehension

Anne and Matt dive deep into the pervasive influence of Artificial Intelligence, scrutinizing its rapid advancements and the consequent impact on various job markets and educational systems. They discuss how AI has already begun replacing roles like copywriters and junior coders, leading to questions about the relevance of traditional university curricula and the preparedness of new graduates. The hosts critically examine the nature of AI as a tool for enhancing human efficiency versus a shor...

2 months ago

26 minutes

OnlyFounders

013: “The Human Touch vs. The Algorithm”: How Founders Win Attention (and Avoid 'Yuck Marketing')

Anne and Matt dive into the often-underestimated challenges of podcast distribution and marketing, questioning if the hardest part of their journey has just begun. They discuss the critical role of empathy and human connection in effective marketing, emphasizing that genuine engagement beats "noise". The hosts debate the ethical lines of AI in personalized marketing without consent and distinguish between persuasion and manipulation. They also explore the nuances of product marketing, from th...

2 months ago

27 minutes

OnlyFounders

012: “The 10X Thinker vs. The 10X Doer”: Why Founders Burn Out Without Execution Partners

Anne and Matt break down the founder’s most dangerous illusion: trying to be the visionary, the operator, and the technician all at once. From E-Myth’s three roles to the brutal drain of execution on future energy, they map out why “10X thinkers” burn out unless paired with “10X doers.” Matt argues founders should stop wasting tomorrow’s energy on today’s tasks, while Anne highlights how most small businesses fail when technicians try to play CEO. This episode is part therapy, part blueprint—...

2 months ago

26 minutes

OnlyFounders

011: "Every Founder Has a Bark Collar Story": Panic, Guilt & the Systems That Break Us

Anne and Matt kick off with a weekend disaster—Anne’s dog, Noodles, gets caught in a bark-collar meltdown that spirals into chaos (and a bite). From there, they pivot hard into founder psychology: why crises hit hardest when you’re already stretched thin, and how business partners balance between empathy and bluntness. They cover everything from the hidden costs of “founder guilt” to why resilience isn’t about toughness but about designing better defaults. Along the way, Matt argues that fail...

2 months ago

43 minutes