One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand.
The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you.
Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst.
One More Question is hosted by our founder, Ross Drakes.
#welovenicework #branding #communication #purposedriven #creativity #brand innovation
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One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand.
The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you.
Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst.
One More Question is hosted by our founder, Ross Drakes.
#welovenicework #branding #communication #purposedriven #creativity #brand innovation
For decades, Michael Wolff has shown that design is not decoration but imagination made real. Today, he stands among the true masters still shaping our industry. As co-founder of Wolff Olins, he redefined what brands could be, creating identities that shaped business and culture alike.
In this conversation, Ross Drakes sits down with Michael to explore the lessons that only a lifetime of imagination and curiosity can teach. They talk about expanding the very idea of success, why joy and usefulness are a brand’s highest calling, and the deep honour that comes when a company trusts you with its self-expression.
Ross and Robert Brunner, Founder and Creative Director at Ammunition, discuss the four elements of “making great”, the benefits of not accepting mediocrity, how micro-compromises build mediocrity, and being clear on why what you are designing is worth being designed.
Ross and Jay Wilkinson, Founder of Do More Good® Movement, discuss building a movement or a community, the future of investment and participation in companies and brands, and how purpose can really make people care.
Ross and Paul Worthington, President of Invencion, discuss how oversimplifying your audience will bore and repel them, how bravery is a prerequisite for growth and impact and how critical it is that the decisionmakers understand branding and marketing when selecting and resourcing these functions.
Ross and Kevin Swanepoel, CEO of The One Club for Creativity, discuss what great looks like globally, how you can use culture to make your work outstanding and how a diverse creative team is a better team and a business multiplier for brands.
Ross and Jessica Bong-Woon, Associate Creative Director, discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.
Ross and Armin Vit, co-founder of UnderConsideration, discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.
Ross and Danny Denhard, Interim Chief Growth Officer and coach, discuss how your brand makes you memorable and the roles community, logistics and advertising play in building successful businesses these days.
Ross and Astrid Stavro, Founder & Creative Director of Astrid Stavro Studio, discuss what it takes to build brands that are timeless but still fresh and the important role people’s unique stories and perspectives play in this.
Ross and Jason Naylor, award-winning artist, muralist and author, chat about how holding strong values positively influences your work and the way you collaborate, how practising your craft and working within constraints will help you form your identity and carve out an organic personal brand, and the impact colour can have; especially in environments where it’s scarce.
Ross and Jakub Rusiecki, Co-Founder of The Symmetrical DAO and Summoner at Social Graph Ventures, discuss the issues web3 social media platforms face in terms of UX and UI, the investment opportunity in media NFTs, and why you should let people replicate your identity using AI.
Ross and Anthony Azekwoh, a contemporary artist and author based in Nigeria, whose work focuses on African folklore and mythology, discuss the lack of representation for African Artists in Web3 and how he thinks the space will evolve over the coming years. Anthony also shares his realisation about Instagram that drove him to start working with SuperRare.
Ross and Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio, discuss why the world’s biggest companies are using abstract design to stand out, what this means for designers, and how we can avoid carrying current biases in the future.
Ross and Casey Martin, Founder and Executive Creative Director of Play, discuss what it’s like to build the brands that are shaping the future and how to adapt your design process to work with visionary tech leaders. Casey also shares his perspective on finding balance in fast-paced agency life.
Ross and Lucas Zanotto, a multi-award-winning designer, artist, and director, discuss how rules help artists find their unique style and why generative art still requires craft and skill. Lucas also shares how generative art could make artists’ work more accessible, and how training AI could help you build your brand.
Ross and Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios, discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring them to life as immersive experiences. She also breaks down the 4 pillars that she and her team use to think about their work.
Ross and Nando Costa discuss how AI will change brand strategy and how we build brands. Nando also shares how he thinks AI will help shape virtual reality, and what designers can do to ensure they don’t get left behind.
Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of understanding why you're doing something, making it meaningful, and then thinking about how technology can help you achieve it.
Ross and the founders of Tally Labs – See Ape Follow Ape and Valet Jones – discuss why you need to build in public, the mistakes that they’ve made, and how to work with your community.
Find show notes and episode highlights at https://nwrk.co/omq-tally-labs
Ross, J.P and Justin Alanis, Co-CEOs of StoryCo, discuss what it’s going to take for DAOs to be successful, how Netflix kills creator revenue, and why we'll never see another indie film like The Matrix.
One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand.
The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you.
Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst.
One More Question is hosted by our founder, Ross Drakes.
#welovenicework #branding #communication #purposedriven #creativity #brand innovation
