One-Liner Workshop

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One-Liner Workshop

Curt Stockwell

23 episodes

5 months ago

Marcy Morrison is a Corporate Wellness Consultant who helps companies reduce healthcare costs by improving employee wellbeing and fitness. Her business focuses on assisting other health professionals in getting their programs into corporations to amplify their brand and increase profits. Marcy had a decent one-liner, but it contained too much corporate jargon. In this episode, we refine her one-liner into something great. Check out this episode to discover how we helped Marcy elevate her comm...

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Marcy Morrison is a Corporate Wellness Consultant who helps companies reduce healthcare costs by improving employee wellbeing and fitness. Her business focuses on assisting other health professionals in getting their programs into corporations to amplify their brand and increase profits. Marcy had a decent one-liner, but it contained too much corporate jargon. In this episode, we refine her one-liner into something great. Check out this episode to discover how we helped Marcy elevate her comm...

Show more...

Episodes (20/23)

One-Liner Workshop

Marcy Morrison - Corporate Wellness Consulting

Marcy Morrison is a Corporate Wellness Consultant who helps companies reduce healthcare costs by improving employee wellbeing and fitness. Her business focuses on assisting other health professionals in getting their programs into corporations to amplify their brand and increase profits. Marcy had a decent one-liner, but it contained too much corporate jargon. In this episode, we refine her one-liner into something great. Check out this episode to discover how we helped Marcy elevate her comm...

1 year ago

20 minutes

One-Liner Workshop

Steve Wanless - Digital Experience Curators

Steve Wanless is the founder of a creative digital agency called Wunder Beast. They exist to push the limits of what's possible to extend a brand's reach and storytelling ability with innovative technology. Specializing in AR, VR, and Website development. They create innovative work for major brands like Nike. Steve struggles to talk about his business because people may not know exactly what innovative tech is, and it’s hard to find the balance between over-explaining and being too sim...

1 year ago

25 minutes

One-Liner Workshop

Jim Paras - EOS Implementor

Like many professionals, Jim Paras juggles multiple roles as a professional. He's not only an EOS coach guiding businesses to achieve their visions but also the pioneering force behind a startup that provides architects with precise cost evaluations for their projects and independent estimators with a new career path. When faced with the common question, "What do you do?" Jim finds it challenging to capture the depth of his expertise in a short response. Often, he resorts to the catch-all ...

1 year ago

25 minutes

One-Liner Workshop

Ryan Cote - Digital Services Director

Ryan Cote is the director of digital services for the digital division of Ballantine, a company specializing in direct mail and digital marketing that helps brands and companies connect with their customers. He and his family have been at it for almost 60 years, since 1966. Now, for the digital side of Ballantine, they're making a shift to a very specific niche - digital marketing services for B2B manufacturing companies. When repositioning a brand, it's critical to get the entire tea...

1 year ago

25 minutes

One-Liner Workshop

Keith Dimeler - Tax Accounting Professional

Keith Dimeler is a CPA and the owner of Dimeler & Associates - an organization that caters to individuals and businesses aiming to simplify the management of their taxes. Collaborating with independent accounting professionals, he provides a flexible and responsive team approach that maximizes accuracy and customer service. Unfortunately, Keith often struggles to answer the question “What do you do?” because of the complexity of his offerings. Today, we’ll help him cr...

1 year ago

16 minutes

One-Liner Workshop

Brian Morris - Man360 Media Personality

Brian Morris is the host of Man360, a Christian television show that encourages men to be the people that God created them to be. The show uplifts and educates viewers by providing fun, informative, and faith-filled content. Brian has a unique style that is very non-traditional, so when talking about his show, Brian often struggles to explain it in a way that appeals to the traditional Christian crowd. Traditional, non-traditional, 23 or 63 Brian has a message for all men. Today, we’ll ...

1 year ago

23 minutes

One-Liner Workshop

Joff Williams - Charitable Medical Care

Joff Williams is the Managing Director for Mercy Ships, a non-profit organization that operates hospital ships to provide free medical care to some of the world's poorest populations. Joff’s responsibilities touch every department, from operations and supply chains to HR and finance. This can make it difficult to clearly explain such a complex role to the partners and volunteers he works with. Today, we’ll help Joff create a one-liner that will communicate to all stakeholders how he leads the...

2 years ago

20 minutes

One-Liner Workshop

Marisa Ala - Estate Legal Services

Marisa Ala is an Estate Planning Attorney and owner of The Ala Firm. After experiencing the stress and family drama of settling her own grandparents' estate, Marisa decided to leave her long-time career as a litigator to start an estate planning firm. Now, she helps others create plans for a smooth transfer of wealth to their beneficiaries after their death. Although The Ala Firm has a great tagline - Planning to leave a legacy, Marisa still needs a way to clearly explain the problem she solv...

2 years ago

20 minutes

One-Liner Workshop

Kendra Wiiest - Business Coaching

Kendra Wiiest is the owner of Profectus Business Coaching. Her coaching services help business owners grow a thriving business. Kendra came to the show with a decent answer to the question “What do you do?” but she knows in its current form, it lacks some real punch, and she also wants to have more confidence in delivering it. Today, I'll help Kendra build upon her existing one-liner and give it the real impact she desires. I’ll do this by focusing on the tangible p...

2 years ago

15 minutes

One-Liner Workshop

Jesse Grothaus - Salesforce Consulting

Jesse Grothaus is the founder of Cloud Pathfinder Consulting. His firm specializes in helping businesses streamline their sales operations by leveraging Salesforce software. When speaking with potential clients, Jesse often faces the challenge of explaining his work in a straightforward manner without getting caught in the dreaded "curse of knowledge." Today, we'll help Jesse craft an easily digestible one-liner, designed to pique the interest of potential clients, and open the door for deepe...

2 years ago

18 minutes

One-Liner Workshop

Tatianna Felix - Construction Workforce Development

Tatianna Felix is the head of marketing for the Inland Pacific chapter of Associated Builders and Contractors Inc. ABC Inland Pacific provides those looking for a new career with education and apprenticeships in commercial construction. When explaining her chapter’s programs, Tatianna often faces the untrue but widespread belief among job seekers that college is always the best path. Today, we’ll help Tatianna craft an engaging one-liner that will challenge this belief and encourage people to...

2 years ago

20 minutes

One-Liner Workshop

Danny Porter - Small Business Consulting

Danny Porter is the founder of Porter & Co LLC, a small business consulting agency. As a certified business coach, he specializes in simplifying management and making it easier for small businesses to run smoothly. He does this by bringing clarity to every major department. This is a new role for Danny, and he has yet to figure out how to explain what he does in simple terms. Today, we’re going to help Danny create a one-liner that will spark curiosity and open the door for deeper convers...

2 years ago

17 minutes

One-Liner Workshop

Kelli Thompson - Digital Content Ownership (NFTs)

Kelli Thompson is the founder of Tokens Square, a consultancy specializing in NFTs. An NFT, short for Non-Fungible Token, is a type of digital asset that represents ownership or proof of authenticity of a unique item or piece of content using blockchain technology. Or in silmpler terms helping businesses and individuals secure verified ownership of their digital content. In this emerging industry, Kelli struggles to explain her work in simple terms that everyone can grasp. Many people a...

2 years ago

20 minutes

One-Liner Workshop

Thomas King - Coffee Roaster Maintenance and Repair

Thomas King is the co-owner of Pro Roaster Services, a family-owned business specializing in certified maintenance and repair for coffee roasting machines across the United States. When engaging potential customers, Tom often highlights his company's qualifications and the wide range of services they offer but, he needs a more compelling way to emphasize the value of certified machine maintenance. You see, many coffee roasters neglect proper maintenance, but this can result in costly downtime...

2 years ago

20 minutes

One-Liner Workshop

CJ Curtis - Trafficking Survivor Advocate

CJ Curtis is a local business owner. Her cafe, The Garden, partners with HRC Ministries to combat sex trafficking in Spokane, Washington, and the surrounding areas. As a survivor advocate, she is passionate about spreading the word about HRC. When attempting to describe HRC’s ministry, she often has difficulty unpacking how large the problem of sex trafficking is, even in our local area. Often people think this is a problem in larger cities or in foreign countries. When peop...

2 years ago

16 minutes

One-Liner Workshop

Reba Parkinson-Nigh - Collectibles and Awards

Reba is the Co-Founder & CEO of Custom Pins and Buckles. Her company operates within a highly specialized industry. Like many business owners in niche fields, she faces the challenge of effectively describing her unique product. When attempting to explain her company's services, Reba often resorts to a mission statement laden with industry-specific terminology. She recognizes that this approach lacks clarity and often leaves individuals perplexed rather than captivated. Our objecti...

2 years ago

14 minutes

One-Liner Workshop

Cammy Presho - Non-Profit Coordinator

Cammy Presho is the Executive Director of Greater Good Northwest. But I think a better title for Cammy is a Non-Profit Connector. In this episode, you’ll hear how she’s a powerhouse in the local community, helping non-profits reach their goals through connection and collaboration. Cammy knows that the best connections are often made by other people who spread the word about Greater Good’s cause. This means that having a clear and repeatable message is critical. Today we wil...

2 years ago

11 minutes

One-Liner Workshop

Ann Long - Burbity Workspaces

Ann Long is the creator and owner of Burbity Workspaces. Her passion is seeing businesses of all sizes flourish. She accomplished this by running several Co-Working locations in the Spokane, WA area. However when it comes to her marketing message Ann knows that many of her ideal clientele are not yet familiar with the concept of Co-Working or Shared workspaces. So her biggest struggle when answering the question “What Do You Do” is not jumping to conclusions ...

2 years ago

12 minutes

One-Liner Workshop

Laura Dentone - Health Advocate

Laura Dentone is a Health Advocate and owner of Every Cell Every Body. Her passion is helping people find relief from their short term and long term health struggles. Laura’s biggest struggle when answering the question “What Do You Do” is trying to avoid filling her answer with science jargon that does not make sense to the average person. Using jargon and inside-speak means that your message is not clear, and when your message is not clear, it is not memorable or repeatab...

2 years ago

13 minutes

One-Liner Workshop

Jarrod Carter - Forensic Scientist

Jarrod Carter is a Forensic Scientist and owner of Origin Forensics. Jarrod’s biggest struggle when answering the question “What Do You Do” is trying to clarify the assumptions people make about his industry while avoiding the desire to over-explain using jargon and inside language. The desire to over-explain is something we all struggle with; however, if you begin your answer with a problem that anyone can understand, it opens a story loop in the mind of your audience they w...

2 years ago

34 minutes