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On Top of PR with Jason Mudd

Jason Mudd, Axia Public Relations

153 episodes

1 day ago

Send us a text In this episode, Matt Dzugan joins host Jason Mudd to discuss how PR pros can use data, AI, and smarter tools to improve media outreach. Tune in to learn more! Our Guest: Our episode guest is Matt Dzugan, senior director of data at Muck Rack. As a software engineer, he contributes to building tools that help journalists and PR professionals collaborate more effectively. With a strong background in full-stack development, he focuses on creating scalable, user-friendly solutio...

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Send us a text In this episode, Matt Dzugan joins host Jason Mudd to discuss how PR pros can use data, AI, and smarter tools to improve media outreach. Tune in to learn more! Our Guest: Our episode guest is Matt Dzugan, senior director of data at Muck Rack. As a software engineer, he contributes to building tools that help journalists and PR professionals collaborate more effectively. With a strong background in full-stack development, he focuses on creating scalable, user-friendly solutio...

Show more...

Episodes (20/153)

On Top of PR with Jason Mudd

How PR supports B2B sales with Daniel Mendez

Send us a text In this episode, Daniel Mendez joins host Jason Mudd to discuss how PR drives B2B marketing and sales success. Tune in to learn more! Our Guest: Daniel Méndez Aróstica is the founder of #CommsJobs, a volunteer-driven platform that connects PR and communications professionals with job opportunities and each other. Five things you’ll learn from this episode: 1. How PR can influence and support the B2B sales cycle 2. Why aligning PR, marketing, and sales messaging improves buyer...

16 hours ago

36 minutes

On Top of PR with Jason Mudd

Managing stress in public relations with Integrated Leadership Systems’ M.J. Clark

Send us a text In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices. Tune in to learn more! Our Guest: Our episode guest is M.J. Clark, vice president at Integrated Leadership Systems. With more than 15 years of experience as an executive coach and leadership consultant, she specializes in helping professionals in high-stress industries like PR thrive under pressure. M.J. supports executiv...

3 weeks ago

38 minutes

On Top of PR with Jason Mudd

The dirty truth about ‘guaranteed media coverage’

Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms. Tune in to learn more! Five things you’ll learn from this episode: 1. What “guaranteed media coverage” really means — and why it’s rarely earned 2. The differences between earned, placed, contributed, and sponsored content 3. How deceptive firms use fake credibility and vanity metrics to lure clients 4. The true cost of fal...

1 month ago

25 minutes

On Top of PR with Jason Mudd

The evolution of remote work with HireMyMom’s Lesley Pyle

Send us a text In this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforce Tune in to learn more! Our Guest: Our episode guest is HireMyMom’s Lesley Pyle, founder and CEO of the platform. She has been connecting small businesses with skilled remote professionals since 2007 and brings over two decades of experience in public relations and entrepreneurship. Five things you’ll learn from this episode: 1. How remo...

1 month ago

26 minutes

On Top of PR with Jason Mudd

Media intelligence and PR measurement with Meltwater’s Chris Hackney

Send us a text In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage. Tune in to learn more! Our Guest: Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR technology, and communications strategy. At Meltwater, he leads product innovation to help brands navigate complex media landscapes and act on real-ti...

2 months ago

32 minutes

On Top of PR with Jason Mudd

AI storytelling and PR strategy with Egnyte’s Jessica Pantages

Send us a text In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations Tune in to learn more! Our Guest: Our episode guest is Jessica Pantages, Egnyte’s chief communications officer. With more than 20 years of experience in aerospace, construction, consumer tech, and agriculture, Jessica leads the global corporate marketing team at Egnyte, a B2B software company focused on collaboration, governance, and AI-enhanced solutions. Sh...

2 months ago

32 minutes

On Top of PR with Jason Mudd

Making your media pitches stand out with Qwoted

Send us a text In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships Tune in to learn more! Our Guest: Vannyda Thach is the Head of Media Success at Qwoted. With a background in media relations and digital communications, Vannyda helps journalists find trusted sources and build meaningful relationships through the Qwoted platform. Her experience spans PR campaign management, social media strategy, and work with major...

3 months ago

48 minutes

On Top of PR with Jason Mudd

Understanding the creator economy with Penn State’s Bill Zimmerman

Send us a text In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy. Tune in to learn more! Our Guest: Our episode guest is Bill Zimmerman, a professor in the College of Communications at Penn State University. With a background in journalism and public relations, he recently authored a textbook on the creator economy. His academic work focuses on preparing students for the evolving landscape of infl...

3 months ago

41 minutes

On Top of PR with Jason Mudd

What you should know about earning media coverage

Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you’ll learn from this episode: 1. Media relations is just one part of strategic public relations 2. What makes a story newsworthy 3. What journalists really care about when evaluating your pitch 4. Why relationships don’t guarantee coverage 5. What PR tools you shouldn’t buy u...

4 months ago

20 minutes

On Top of PR with Jason Mudd

Getting more media coverage by making journalists’ lives easier: Insights from Muck Rack’s Linda Zebian

Send us a text In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations. Tune in to learn more! Our Guest: Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enter...

4 months ago

59 minutes

On Top of PR with Jason Mudd

Navigating PR and communications hiring: Expert advice from Brooke Kruger

Send us a text In this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the importance of networking, and strategies for standing out in today’s competitive job market. Whether you’re a job seeker or a hiring manager, Brooke shares expert insights to help you navigate the evolving landscape of talent acquisition. Tune in to learn more! Our Guest: Our episode guest is Brooke Kruger, a seasoned executive recruiter and fo...

4 months ago

33 minutes

On Top of PR with Jason Mudd

Maximizing Agency Partnership with Mark Riggs

Send us a text In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships Tune in to learn more! Our Guest: Our episode guest is Mark Riggs, CEO and lead strategist at Pemberton, a consultancy helping PR and marketing agencies achieve organic growth. With over 20 years of experience, Mark has worked with top brands like Allstate, Honda, Ford, and ...

5 months ago

45 minutes

On Top of PR with Jason Mudd

20 reasons your company's social media sucks — and how to fix it

Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them Tune in to learn more! Five things you’ll learn from this episode: 1. How to properly resource your social media department 2. The importance of platform-specific content optimization 3. How to effectively incorporate user-generated content and employee advocacy 4. Why social media crisis planning is crucial 5. The value of consis...

5 months ago

27 minutes

On Top of PR with Jason Mudd

Leveraging data analytics for organic social media growth

Send us a text In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth Tune in to learn more! Our guest: Our episode guest is Nicole Scarbrough, a social media analyst at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Nicole produces and manages organic social media content across platforms including LinkedIn, Instagram, Facebook, X, and TikTok. From writing copy and crafting impactful campaigns ...

6 months ago

37 minutes

On Top of PR with Jason Mudd

Navigating Professional Growth in Social Media Marketing with Jennifer Radke, National Institute for Social Media

Send us a textIn this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. Tune in to learn more!🤔 5 things you’ll learn during the full episode:1. Social media marketing trends2. The importance of analytics, content management, and keyword analysis3. How certification can lead to career advancement4. Strategies for communicating...

6 months ago

38 minutes

On Top of PR with Jason Mudd

The power of AI in communications: Basic applications to strategic implementation

Send us a textIn this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.Tune in to learn more!Our Guest:Shel Holtz leads communications innovation at Webcor, a premier commercial construction firm. As Webcor’s senior director of communication, Holtz pioneers AI integration in corporate communications. He brings over two decades of Fortune 400 experience and strategic communication expertise to help organizations navigate digital transformation.Fi...

7 months ago

33 minutes

On Top of PR with Jason Mudd

From marketing to CEO, an accountant’s journey to becoming an invaluable employee

Send us a textIn this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends. Tune in to learn more!Our Guest:Our episode’s special guest is Tyra Tutor, president and CEO of TAD PGS, Adecco Group's government solutions subsidiary. Tyra’s Adecco Group career spans 27 years, with roles leading investor relations, communications, marketing, mergers and acquisitions, special projects, and more. Axia’s friend and VI...

8 months ago

44 minutes

On Top of PR with Jason Mudd

Pitching to podcasts

Send us a textIn this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn more!Five things you’ll learn from this episode:1. Do your research — know the show2. Pitch uniqueness and expertise3. Follow up4. Avoid common mistakes5. Preparation and promotion matters Quotables“It’s ultra-important to consume the podcast before pitching to understand its focus.” — @JasonMudd9 “When you send a pitch, provide som...

8 months ago

18 minutes

On Top of PR with Jason Mudd

How Del Monte Foods embraces Gen Z while honoring tradition in PR campaigns

Send us a textIn this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.Tune in to learn more!Our Guest:Our episode guest is Bibie Wu, chief communications and technical development officer at Del Monte Foods. She leads marketing, corporate communications, investor relations, product and packaging research and development, and environmental, social, and governance for Del Monte Foods' powerful portfolio o...

9 months ago

31 minutes

On Top of PR with Jason Mudd

Legendary journalist Mort Crim on media evolution, authenticity, and truth

Send us a textIn this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.Tune in to learn more!Our Guest:Our episode guest is Mort Crim, a retired journalist, author, lecturer, and motivational speaker. He inspired the Anchorman character Ron Burgundy.Five things you’ll learn from this episode:1. The inspiration behind Anchorman’s Ron Burgundy2. Mort’s journalism c...

9 months ago

37 minutes