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On Strategy Showcase
Fergus O’Carroll
263 episodes
1 day ago
Planners talking about brands they've never worked on. This month we talk Travel (Icelandic Tourism & City of Oslo) and Telco (Telstra & the U.S. big three.) Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London. Thanks to System1 and Tracksuit for making this series possible.
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Marketing
Business,
Management,
Entrepreneurship
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All content for On Strategy Showcase is the property of Fergus O’Carroll and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Planners talking about brands they've never worked on. This month we talk Travel (Icelandic Tourism & City of Oslo) and Telco (Telstra & the U.S. big three.) Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London. Thanks to System1 and Tracksuit for making this series possible.
Show more...
Marketing
Business,
Management,
Entrepreneurship
Episodes (20/263)
On Strategy Showcase
Yerba Madre’s Rebrand with CMO Emily Kortlang
The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.
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3 days ago
34 minutes

On Strategy Showcase
Inside the judge's room for Favor Delivery's Gold Effie
Emily Portnoy, CSO at BBDO, NY, takes us inside this year's Effie judge's room to hear why Favor Delivery won Gold. We then hear from Favor's Chris Rogge and Preacher's Seher Sikandar for the story behind the winning campaign: "How Texas Orders In." You can see all the creative work on our website.
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1 week ago
39 minutes

On Strategy Showcase
Behind Telstra's Marketing Transformation
A must listen episode. Telstra's CMO, Brent Smart shares the transformation of this once staid, government-owned Australian telco into a unique and creatively brilliant brand... with the business results that prove it.
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2 weeks ago
51 minutes

On Strategy Showcase
The story behind Turo, the Airbnb of cars
After a rebrand and close to $1 billion in 2024 revenue, Turo is about to move into the early majority market. We talk with Global Head of Brand Strategy, Matt Kerbel. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. More at gotracksuit.com.
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3 weeks ago
24 minutes

On Strategy Showcase
On the Spot: Corona & Uber Eats
Planners talk about brands they've never worked on. Joining our panel of misfits this month are Julian Morgan, Head of Strategy at Rethink and Rachel Pool, Head of Strategy at Ogilvy, NYC. We talk Uber Eats and Corona. Thanks to Tracksuit and System1 for supporting this series.
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1 month ago
45 minutes

On Strategy Showcase
The story behind Uber Eats' "Football is for Food"
Georgie Jeffreys of Uber and Kelsey Hodgkin of Special Group, LA join me to share the story behind the amazing "Football is for Food" campaign, featuring Matthew McConaughey and so many others. A brilliant episode.
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1 month ago
38 minutes

On Strategy Showcase
How Josh Wines turned reluctance into social Effie Gold
How an organic social moment changed how a wine brand went to market. Josh's CMO, Dan Kleinman is joined by Tombras' EVP, Head of Strategy, Kelsey Karson and VP, Group Creative Director, Morgan McLees to talk us through their 2025 Gold Effie-winning Josh O'Clock initiative. Thanks to The Effies and Tracksuit for making this episode possible.
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1 month ago
43 minutes

On Strategy Showcase
Live with Effie winners in NYC
As the Official Podcast Partner of the Effies, we recorded nine short interviews with agencies and clients on awards night, before they even knew which Effie they'd won. We talk with Verizon/Ogilvy, McDonald's/W+K, Molson Coors/DDB, Chili's/Mischief, Favor/Preacher, Dramamine/FCB, Leo Burnett/Blood Appetit, VW/Johannes Leonardo. Congrats to all for their wins.
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1 month ago
47 minutes

On Strategy Showcase
On the Spot: Tesla & Poppi. Planners talking about brands they've never worked on
When a show features planners talking about brands they've never worked on, you know it's gonna be fun, or at the very least weird. This month's On the Spot features two brands that appear to be headed in opposite directions: Tesla & Poppi. Guest panelists Ali Chastain, GSD at The Martin Agency and Matt Maynard, Head of Brand at Asana, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.
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2 months ago
47 minutes

On Strategy Showcase
How Life360 is hilariously taking a bite out of Apple
Life360 is a family safety and location sharing app with 80 million active monthly users. Their latest work from ALTO, NY focuses on "Improving Everyday Family Life," with hilarious work that's winning in a space where Apple can't play as deeply.
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2 months ago
45 minutes

On Strategy Showcase
Canva's campaign to drive expansion into B2B
In its ongoing quest to get its user friendly design tool into the hands of everyday presenters, Canva is pushing into enterprise applications. It's new campaign has fun with the idea of converting the last office hold-out. This episode is brought to you by Tracksuit, the affordable brand tracking solution for modern-day brands.
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2 months ago
31 minutes

On Strategy Showcase
Live from Auckland: Lessons in Punching Above Your Weight
Recorded in front of a live audience at Colenso BBDO, we talk about New Zealand's culture of creativity; about what outside planners bring to the country and what it imparts upon them; about the cultural characteristics of New Zealanders; about the importance of winning, not just surviving, and about the dangers as the marketing sciences mainstream. Thanks to the Effies, Tracksuit and WARC for supporting our live tour. And to Colenso BBDO for hosting us.
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2 months ago
1 hour 3 minutes

On Strategy Showcase
Live from Sydney: Breaking the Laws of Average
When 20% of your population are descendants of convicts, rules will be broken. Some of the smartest creative and strategic minds in Australia join me live from Sydney to share how they are playing it perfectly unsafe. Thanks to Tracksuit, The Effies and WARC for supporting our Live Tour series. And to Ogilvy for hosting us.
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2 months ago
1 hour 7 minutes

On Strategy Showcase
On the Spot: Starbucks and JCPenney. Planners talking about brands they've never worked on
This month, Starbucks and JCPenney. Guest panelists Mary Bakarich, Group Strategy Director at Johannes Leonardo and Christopher Owens, Head of Strategy at TRG join our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible.
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2 months ago
53 minutes

On Strategy Showcase
Coors Light. From state of beer to state of mind
From "Cold & Refreshing" to "Choose Chill," Mischief and Coors Light are evolving the brand's positioning, resulting in new, unexpected and wonderfully entertaining work. We're joined by Marcelo Pascoa, VP Marketing at Coors and Nimisha Jain, EVP, Strategy at Mischief. Thanks to Tracksuit (the affordable brand tracking solution) for supporting our show.
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3 months ago
32 minutes

On Strategy Showcase
Skittles. An Effie Best-of-the-Best Winner
"Apologize the Rainbow" was not a reactive, crisis-communications campaign. It was a strategic decision to positively highlight the negative passion of fans and convert it into positive energy for the brand. Mars/Wrigley Chief Brand Officer, Rankin Carroll and DDB Chicago's CCO, Colin Selikow, share the backstory to this Best-of-the-Best Effie Global Grand Prix winner. See the creative work on our website at onstrategyshowcase.com.
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3 months ago
51 minutes

On Strategy Showcase
Life after Agency Life Ep#3 (Tom Morton, Britton Taylor, Lisa Prince)
Our third episode on how planners are applying their skills outside of agency life. Tom Morton (Prior R/GA), Lisa Prince (Prior W+K) and Britton Taylor (Prior W+K) share why they left and the lessons learned along the way.
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3 months ago
56 minutes

On Strategy Showcase
On the Spot: Progressive & Chick fil-A. Planners talking about brands they've never worked on
This month Progressive and Chick fil-A. Our guest panelists Marika Wiggan, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible.
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3 months ago
49 minutes

On Strategy Showcase
Debuting the U.S. version of The Long & the Short of it
"The Multiplier Effect" answers if Binet & Field's principles play out when you use U.S. data. David Tiltman, Chief Content Officer at WARC walks us through the new report. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.
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4 months ago
33 minutes

On Strategy Showcase
The Entertainer's campaign focuses on our kids charming obsessions
With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning.
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4 months ago
41 minutes

On Strategy Showcase
Planners talking about brands they've never worked on. This month we talk Travel (Icelandic Tourism & City of Oslo) and Telco (Telstra & the U.S. big three.) Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London. Thanks to System1 and Tracksuit for making this series possible.