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On Strategy Showcase
Fergus O’Carroll
262 episodes
2 days ago
The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.
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Marketing
Business,
Management,
Entrepreneurship
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All content for On Strategy Showcase is the property of Fergus O’Carroll and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.
Show more...
Marketing
Business,
Management,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/6f/f4/29/6ff4290e-8ddc-df00-f79a-48db4c27e0c6/mza_15480149986506057782.jpg/600x600bb.jpg
Canva's campaign to drive expansion into B2B
On Strategy Showcase
31 minutes
2 months ago
Canva's campaign to drive expansion into B2B
In its ongoing quest to get its user friendly design tool into the hands of everyday presenters, Canva is pushing into enterprise applications. It's new campaign has fun with the idea of converting the last office hold-out. This episode is brought to you by Tracksuit, the affordable brand tracking solution for modern-day brands.
On Strategy Showcase
The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.