Meet the new On Growth series 👋
If you’ve ever wondered what growth is for, start here
I draw the line between shortcuts and systems, and lay out how we’ll explore growth as the way we run GTM
We’ll explore inbound × outbound as one loop, pairing a GTM engineer with a generalist marketer, and so much more!
Here’s the why, what’s coming, and how you can take action right away
I hope you enjoy :)
📹 Recorded on November 3rd, 2025.
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
What is strategy?
How does one become "more strategic?"
This Is Strategy by Seth Godin dares to put words to how to do strategy.
--
📹 Recorded on October 14th, 2025
--
In this book review, I cover Seth's newest book (and maybe worst-written one).
It's a collection of nudges or musings on strategy that are barely tied together. Yet it still delivers progress in thinking better about strategy.
In the episode, I share:
With AI, strategic thinking has never been more critical.
This book has some of the answers on how to get better.
Enjoy the episode :)
Let me know what book you want covered next 👇
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
📹 Recorded on July 11th, 2025.
Meet Yune Wen Chia 👋
If you want to understand marketing better, he's your guy
While only having 7 years of marketing experience, he gets it both theoretically and tactually
Yune and I met over a LinkedIn post on my reflections on being a moderator
Yune's organization was putting on an event and was also moderating
Connecting over our lessons led me to think:
Yune gets it. Why not have him on the show?
Well, here he is and our conversation.
I hope you enjoy :)
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
Meet Christine Bekyir 👋
And to be honest, this episode shouldn't be
I connected with Christine on LinkedIn and then met her for coffee
After chatting, I realized she knew a good amount about marketing
She spent six years as a Paralegal for Brown County
And is now an executive assistant at NWTC for the last 3 years
While also launching her consultancy, Abundant Life Masterplan
I loved her takes on target audience, branding, and life
I hope you enjoy :)
📺 Click to watch on YouTube
📹 Recorded on June 13th, 2025
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Christine's LinkedIn
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
Meet Stephanie Yoder 👋
If you want to master content, you need to listen to her
She spent a decade as a travel writer, then jumped into content marketing and is now the Director of Content for Rebrandly
I love her grounded takes on marketing, content, and especially AI
I hope you enjoy :)
📹 Recorded on May 23rd, 2025
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
Meet Ghalib Hassam 👋
If you want to master founder-led marketing on LinkedIn, he’s your guy
An engineer with a Master of Science turned marketer/entrepreneur
He has some of the most distilled and nuanced takes on content and founder-led marketing
I hope you enjoy :)
📹 Recorded on May 16th, 2025
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Ghalib's LinkedIn: https://www.linkedin.com/in/ghalibhassam/
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
That's Matthew Rawle 👋
An owned media channel consultant
Who knows his stuff when it comes to content, owned media, and social
He shares some contrarian takes that I couldn't stop nodding to
Another LinkedIn connection that turned into a great episode
I hope you enjoy :)
📹 Recorded on May 2nd, 2025
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// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
📹 Recorded on April 18th, 2025
As the first installment of Friends of On Marketing comes to an end
I want to touch on something:
Not all past guests are (or will become) friends
It's the sad reality of business
Sometimes it's transactional or can only be personable for a little bit
Whether that's because the person glows up and can't be seen with a nobody marketer (I believe I'm worth it)
Or they simply don't want to run it back (for a plethora of reasons)
And then there are the few who are friends before or become friends after
And the rare few who continue glowing up but stay grounded and remain a friend
Hiba is one of the rare few
She's graduated from kicking ass at startups and is the cofounder of Little Creative Planet, with Devin Pickell and Bridget Poetker (a friend of the show!)
But beyond that, she's a genuine human who is always trying to help
In this episode, she opens up about her career journey and why there is so much more than work
Enjoy the episode :)
🗂️ Hiba is from Season 1, Episode 22
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
Meet Fergus Dyer-Smith 👋
A true expert in AI and how to apply it to our work
He's one of the few voices I listen to in the AI space
He's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale.
Enjoy the conversation :)
📹 Recorded on March 14th, 2025
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
Most marketers say they want attention
Few know how to day trade it
📹 Recorded on April 15th, 2025
In this book review edition of On Marketing, I unpack Day Trading Attention by Gary Vee
This isn't a hype piece (book)
It's a reality check for marketers trying to keep up with where attention is moving
In the episode, I share:
Whether you love Gary or eye-roll at his grindset gospel
There's a nugget in this book to improve your marketing
Enjoy the episode :)
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// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
📹 Recorded on February 28th, 2025
Meet Vivek Shankar 👋
A content strategist and content writer
Who I met through an initial disagreement
On when/how we should use AI when writing
(which we cover in this episode!)
Enjoy the conversation :)
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
📹 Recorded on February 21st, 2025
Marketers need more friends in sales
And I think the same is true for salespeople
If they want to be more effective
That’s why for today's Friends episode:
I have Mitch from the sales world
And Timothy from marketing
Where we chat all things sales, marketing, AI, and the one thing they are most proud of
Enjoy the episode :)
🗂️ Mitch is from Season 3, Episode 8
🗂️ Timothy is from Season 2, Episode 6
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// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
📹 Recorded on February 20th, 2025
That's Shannon (Sweeny) Curran
A fractional CMO and advisor
With a killer track record in marketing, brand, and content
And she's also a genuine human who is willing to share her wisdom
Enjoy the episode :)
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
📹 Recorded on February 14th, 2025
The only reasonable excuse for (almost) releasing this late:
Being a dad
Which is meta, as this episode is all about fatherhood
And DTC, paid ads, and AI
Enjoy the episode :)
🗂️ Matt is from Season 3, Episode 1
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// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
📹 Recorded on February 17th, 2025
Meet Lashay Lewis 👋
Queen of BOFU (bottom of the funnel) content
She spent a decade as an in-house content strategist
Then, she decided to do her own thing with Authority Plug
Lashay gets content, and she shares plenty of gems in this convo
Enjoy the episode :)
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// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
📹 Recorded on February 14th, 2025
From SEO ranches to getting fired by a friend to then building a 6-figure agency
Diandra tells it all in this episode
And my favorite thing she shares–at the end–is that (internal) PEACE is what we should all be striving for
If you want to up your content/SEO game, this episode is for YOU
🗂️ Diandra is from Season 3, Episode 2
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// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
📹 Recorded on February 12th, 2025
What can we learn from a 1999 marketing book?
Surprisingly, a lot
Especially when it’s Seth Godin’s Permission Marketing
In this new format, I share:
- An overview of the book
- Caveats on what isn’t applicable
- 5 insights still relevant today
- 3 questions to ask to apply insights
Let me know if you like “book reviews”
And I’ll do more in the future!
Enjoy the episode :)
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// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
📹 Recorded on January 17th, 2025
Meet Neil Stoneman 👋
The Director of Content Performance at Velocity Partners
A kick-ass B2B marketing agency where he's worked for the last 16 years
I've followed Velocity and Neil's work since starting in marketing
If it's not clear yet, Neil brings with him earned expertise and experiences
And he shares all his wisdom in this episode
Enjoy our conversation!
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
Click to watch this episode on YouTube 📺
"If you want to eat, you must learn to hunt."
With a career in sales, Derek knows how to hunt
And he knows a lot about marketing
AND and he brings much contrarian advice
Sit back and enjoy this episode
📹 Recorded on January 22, 2025
🗂️ Derek is from Season 1, Episode 4
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
Watch this episode on YouTube 👉 https://youtu.be/ye29ncn1QOc
Justin Price is the Senior Manager of Multichannel Marketing for the Milwaukee Bucks.
Yes, the basketball team. Where he's worked for 6+ years.
Before that, he was doing email marketing and is now tasked with marrying email and SMS marketing programs in his new role.
Enjoy our conversation!
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☕️ Get a virtual coffee with me
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// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.