OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Lori Young | Offer Strategist and Holistic Business Coach
46 episodes
4 days ago
If you’ve been feeling the pressure to post more, show up more, and “hack the algorithm” just to stay visible — this episode is for you. In this week’s conversation, I’m unpacking what it really looks like to market your coaching or expert-led business sustainably in 2025 and beyond. I share real facts about what’s happening with social media engagement, the emotional cost of the content treadmill, and the exact strategies that helped me shift from performing to positioning. We’ll dive into c...
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If you’ve been feeling the pressure to post more, show up more, and “hack the algorithm” just to stay visible — this episode is for you. In this week’s conversation, I’m unpacking what it really looks like to market your coaching or expert-led business sustainably in 2025 and beyond. I share real facts about what’s happening with social media engagement, the emotional cost of the content treadmill, and the exact strategies that helped me shift from performing to positioning. We’ll dive into c...
Niching Without the Box: Vertical, Horizontal, and Hybrid Strategies for Coaches
OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
15 minutes
4 months ago
Niching Without the Box: Vertical, Horizontal, and Hybrid Strategies for Coaches
Most advice on choosing a niche feels like pressure: niche down or get lost. But what if your niche could feel like freedom instead of a box? In this episode, I’m breaking down the real difference between vertical niches (who you serve) and horizontal niches (what you help with)—plus how to blend both into a hybrid model that gives your message clarity without sacrificing your creative spark. You’ll hear the truth about why niche resistance is so common, how it shows up in your content ...
OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
If you’ve been feeling the pressure to post more, show up more, and “hack the algorithm” just to stay visible — this episode is for you. In this week’s conversation, I’m unpacking what it really looks like to market your coaching or expert-led business sustainably in 2025 and beyond. I share real facts about what’s happening with social media engagement, the emotional cost of the content treadmill, and the exact strategies that helped me shift from performing to positioning. We’ll dive into c...
