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OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Lori Young | Offer Strategist and Holistic Business Coach
46 episodes
3 days ago
If you’ve been feeling the pressure to post more, show up more, and “hack the algorithm” just to stay visible — this episode is for you. In this week’s conversation, I’m unpacking what it really looks like to market your coaching or expert-led business sustainably in 2025 and beyond. I share real facts about what’s happening with social media engagement, the emotional cost of the content treadmill, and the exact strategies that helped me shift from performing to positioning. We’ll dive into c...
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Entrepreneurship
Business
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All content for OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts is the property of Lori Young | Offer Strategist and Holistic Business Coach and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you’ve been feeling the pressure to post more, show up more, and “hack the algorithm” just to stay visible — this episode is for you. In this week’s conversation, I’m unpacking what it really looks like to market your coaching or expert-led business sustainably in 2025 and beyond. I share real facts about what’s happening with social media engagement, the emotional cost of the content treadmill, and the exact strategies that helped me shift from performing to positioning. We’ll dive into c...
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Entrepreneurship
Business
Episodes (20/46)
OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
How to Market Your Coaching and Expert-Led Business Without Burning Out on Social Media
If you’ve been feeling the pressure to post more, show up more, and “hack the algorithm” just to stay visible — this episode is for you. In this week’s conversation, I’m unpacking what it really looks like to market your coaching or expert-led business sustainably in 2025 and beyond. I share real facts about what’s happening with social media engagement, the emotional cost of the content treadmill, and the exact strategies that helped me shift from performing to positioning. We’ll dive into c...
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3 days ago
22 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Business Trends for 2026 — and My Honest Take on What Actually Matters
The coaching and online business world is shifting — fast. But this next wave isn’t about chasing trends or mastering every new tool. It’s about leading with trust, alignment, and heart. In this week’s episode, I share the 10 key business trends to watch in 2026 and what they actually mean for coaches, healers, and soulful experts. We’ll talk about how to use AI without losing your humanity, why specialization is now your strongest growth strategy, and how wellbeing and aligned ecosystems are...
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1 week ago
43 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Leveraging Paid Workshops to Sell More Offers (and Even Test New Ones) with AnnMarie Rose
What if your next $10K—or even $50K—client came from a two-hour paid workshop? In this episode of The OfferMojo Show, Lori sits down with business strategist AnnMarie Rose to unpack one of the most underestimated sales strategies of 2025: paid workshops. AnnMarie shares how she moved away from complex 90-day launches and multi-day challenges into short, focused workshops that create trust, momentum, and consistent revenue. She’s sold everything from $1,800 programs to $48,000 consulting packa...
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2 weeks ago
43 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Membership Models for Coaches and Experts: How to Know If a Community Offer Is Right for You
About a year ago, I started exploring the idea of launching a membership in my coaching business. On paper, it looked perfect—community, recurring income, impact at scale. But after months of research, reflection, and real-world testing inside paid communities, I realized something important: not every offer model fits every coach. In this episode, I’m sharing the lessons I learned from both ends of the spectrum—a 2,700-member “entrepreneurial mill” and a small, heart-centered community that ...
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3 weeks ago
19 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
What Makes an Offer “High-Ticket” — And Is It Right for Your Business
There’s a lot of noise in the online space about “charging more” — but few people talk about what actually makes a high-ticket offer work. In this episode, Lori shares the truth no one’s saying out loud: high-ticket isn’t just about price. It’s about timing, transformation, and the capacity to hold deeper client work with clarity and integrity. You’ll learn the difference between a premium price and a premium experience, why rushing into high-ticket can backfire, and how to know when your bus...
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1 month ago
18 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Branding as Healing: Trusting Yourself in a Noisy Marketing World with Valeria Basso
What if your quirks—the very things you’ve been told are “too much” or “too weird”—are actually your brand’s greatest asset? In this week’s episode of The Offer Mojo Show, I sit down with brand strategist and healer Valeria Basso, who calls herself a “renegade marketer.” After 20 years in the marketing world, Valeria realized she didn’t love it at all—and that revelation led her to blend branding with coaching, hypnotherapy, and quantum human design. Together, we unpacked why branding is less...
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1 month ago
52 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Founder Reflection: 10 Common Offer Challenges I’ve Seen from 20+ Years as an Entrepreneur
Some offers sell themselves. Others? No matter how much energy you pour into them, they just don’t land. After more than 20 years as an entrepreneur, I’ve seen this pattern again and again — in my own businesses and in the journeys of countless coaches and service providers I’ve supported. In this episode, I’m pulling back the curtain on the 10 most common offer challenges that make or break your success. From wandering specialties to muffled messaging to the silent launch, these pitfalls sho...
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1 month ago
28 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Your Coaching Offer Suite: A Complete Guide to Designing Aligned Client Journeys
What happens when your entire business depends on just one offer? For most coaches, it means constant hustle, unpredictable income, and burnout waiting around the corner. In this episode of The OfferMojo Show, we’re talking about why a coaching offer suite is the key to creating both impact and sustainability. I’ll walk you through what a coaching offer suite really is—not a scattered menu of services, but an intentional ecosystem that guides clients step by step. You’ll learn how to design e...
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1 month ago
27 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
The 5 Phases of the Offer Process: Why Alignment Matters at Every Stage
Have you ever poured your heart into an offer that should have worked — but somehow, it just didn’t land? In this episode, I’m walking you through the five phases of the offer creation process: starting from strategy, all the way to creating an offer ecosystem. These phases form the backbone of every successful, soul-aligned offer and business. And when one piece is out of sync, the ripple effects show up everywhere — in your pricing, your messaging, your sales, and even your confidence. You’...
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2 months ago
15 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Scale Smarter - Turn Your Expertise into an AI Powered Asset with Mallika Malhotra
What if your signature process could work for you — even when you’re offline? In this episode, Lori sits down with brand strategist Mallika Malhotra to explore how she transformed her proven methodology into an AI-powered asset that delivers massive value at scale. Together, they unpack the mindset shifts, tech partnerships, and framework clarity required to build tools that reflect your voice, amplify your thought leadership, and support your clients more efficiently. Mallika shares how she ...
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2 months ago
49 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Founder Reflection: My Journey through the AI Revolution
When AI first started flooding the online business space, I felt two things at once: curiosity… and fear. I wasn’t anti-AI, but I wasn’t sure if it could fit into my business without compromising my voice, my brand, or my values. In this episode, I share my unfiltered journey from resistance to refinement — including the awkward early experiments, the turning point that led me to ChatGPT, and how I built a custom team of AI assistants that now runs much of my business backend. You’ll hear how...
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2 months ago
19 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Pricing Coaching Services with Confidence: Why You’re Worth More Than You Think
What if your pricing wasn’t just about the numbers — but a reflection of your self-worth, your message, and the transformation you deliver? In this episode, I’m pulling back the curtain on how to price your coaching services with clarity and confidence, even in today’s challenging market. We’ll explore what’s really going on behind the scenes of the “pricing struggle” — from the shaky economy to the trust recession in the coaching industry — and why lowering your rates isn’t the answer. You’l...
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3 months ago
17 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Why Every Coach Needs a Business Strategist Who Specializes in Offers
Ever feel like you’ve done all the right things—posted the content, built the offer, taken the course—but you're still not seeing the traction you want? In this episode, I’m breaking down why that happens and how a business strategist (who actually specializes in offers) can help you bridge the gap between all your brilliance and the results you’re craving. You’ll hear about real clients who went from stuck and scattered to clear and confident in just one session. We’re talking about the cost...
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3 months ago
10 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Using Your Voice to Amplify Your Authority and Visibility with Tiffany Armstrong
What if one well-crafted talk could do more for your business than months of social media? In this episode, Lori sits down with internationally recognized speaker and business strategist Tiffany Armstrong to explore why how you speak matters just as much as what you say. Tiffany shares her Profitable Talk Framework — a four-part structure designed to position you as the expert while leading directly to aligned sales. But the real “aha” moment? Her breakdown of the four personality types — Fee...
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3 months ago
50 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
I Just Wanted to Coach… Not Become a Salesperson
When I started my coaching business, I thought sales would happen naturally. I’d be helpful, build trust, and hope the right people would say yes. But over time, that approach stopped working—and what followed was a quiet crisis of confidence. In this Founder Reflection episode, I share the honest story behind one of my biggest growth edges: selling. From discovery calls that turned into free coaching to the beliefs that kept me overgiving, this episode unpacks how I went from resistance to r...
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3 months ago
17 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Niching Without the Box: Vertical, Horizontal, and Hybrid Strategies for Coaches
Most advice on choosing a niche feels like pressure: niche down or get lost. But what if your niche could feel like freedom instead of a box? In this episode, I’m breaking down the real difference between vertical niches (who you serve) and horizontal niches (what you help with)—plus how to blend both into a hybrid model that gives your message clarity without sacrificing your creative spark. You’ll hear the truth about why niche resistance is so common, how it shows up in your content ...
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4 months ago
15 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
7 Myths About Lead Magnets That Keep Your Email List Full — But Not Paying
If your lead magnet used to convert but now feels... flat, you're not alone. In this episode, I'm breaking down 7 outdated lead magnet myths that even seasoned coaches and experts still fall for—and what actually builds trust and traction in today’s market. We’ll cover why more value isn’t always better, what “free” might be costing you, and how to make your lead magnet truly aligned with your next offer. Plus, I’ll share how I recently upgraded my own PDF freebie into an AI-powered quiz—and ...
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4 months ago
15 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Redefining Visibility: How to Show Up Strategically (Not Constantly) with Kelly Sinclair
What if your visibility strategy is costing you more than it’s creating? In this episode, I’m joined by visibility expert Kelly Sinclair for a refreshing, grounded conversation about what aligned visibility really looks like—and why AI might just be your new favorite marketing partner. We talk about breaking free from performative content cycles, using AI to support (not replace) your voice, and the power of building trust through small, intentional habits. Kelly also shares why social ...
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4 months ago
50 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
The Entrepreneur's Visibility Summit - Interview with Lori Young and Tiffany Armstrong
What if your offer isn’t the problem—your alignment is? In this soulful, straight-talking conversation from the Entrepreneur’s Visibility Summit, Lori Young—aka The Offer Magician—breaks down the real reasons so many coaches and healers struggle to sell their services. If you’ve ever poured your heart into an offer only to hear crickets… this episode is your reset. With warmth and wisdom, Lori shares: ➝ The 3 biggest mistakes that make offers fall flat (and how to fix them) ➝ Why alignment ...
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4 months ago
43 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
Crafting the Stories that Make You and Your Offer Stand Out with Jessica Graham
You’ve probably heard it before: Storytelling sells. But how do you actually tell your story in a way that feels authentic—and ties back to your business? In this episode of On a Mission Momentum, I’m joined by brand story strategist Jessica Graham to explore how your lived experiences—not just your credentials—can become the most powerful part of your brand. We talk about transformation stories, “everyday” stories, and how to decide what’s yours to share (and what’s not). This is for the ent...
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4 months ago
45 minutes

OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
If you’ve been feeling the pressure to post more, show up more, and “hack the algorithm” just to stay visible — this episode is for you. In this week’s conversation, I’m unpacking what it really looks like to market your coaching or expert-led business sustainably in 2025 and beyond. I share real facts about what’s happening with social media engagement, the emotional cost of the content treadmill, and the exact strategies that helped me shift from performing to positioning. We’ll dive into c...