Where can organizations make the biggest impact with sustainability? What are the barriers? How can they start building towards a better future?
Drawing on their expertise in sustainability, Paolo and Melina discuss the three main barriers to developing sustainable organizations, explore how leadership can drive the sustainability agenda and give practical tips on connecting with stakeholders to make the greatest impact.
Discover how to become a sustainability champion, implement appropriate strategies and start making a meaningful difference in your organization to build a better world for future generations.
About the authors:
Paolo Taticchi is Professor in Strategy and Sustainability and the Co-Director of the Centre for Sustainable Business at University College London, School of Management.
Melina Corvaglia-Charrey is a Researcher at University College London, School of Management with over 15 years of experience as a senior marketing leader in the media industry.
They are the co-authors of How to be Sustainable.
Where to find them:
Paolo
LinkedIn: https://www.linkedin.com/in/paolo-taticchi-omri-22955215/
Website: https://www.paolotaticchi.com/
Melina
LinkedIn: https://www.linkedin.com/in/melina-corvaglia-charrey/
TIME STAMPS
00:00 – Introductions
00:55 – Why did you decide to write a book on sustainability?
03:50 – Key challenges in the sustainability industry
08:50 – Most effective strategies to implement sustainability
18:12 – Balancing short-term profitability with long-term sustainability
24:32 – Innovation and technology in sustainability
29:10 – One key thing you learned while writing your book
35:39 – Where to find the authors
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