Cloud-first workflows promised freedom, but are they already hitting their limits? In this episode, Michael Cioni argues that by the 2030s the cracks will show — slow upload speeds, huge camera files, and endless storage bills will make pure cloud production unsustainable.
We talk about why post-production needs a new path, how peer-to-peer technology can deliver 4K collaboration without the cloud, and why the future of AI may run closer to the edge than anyone expects.
Highlights
• Why cloud-first workflows will fail by the 2030s
• The real cost of renting storage forever
• How Strada streams 4K ProRes peer-to-peer with no upload wait
• AI at the edge — smarter, greener, cheaper
• Why openness beats glueware and vertical integration
• Michael’s best advice: take a bigger lead-off
Guest
Michael Cioni — Co-founder & CEO of Strada
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Website: nxtedition.com
YouTube: @nxtedition
In this episode of nxt|pod, we’re joined by Magdalena Muhr - aka Maggie - from Mapcreator.io, a powerful mapping tool that’s changing how broadcasters and content creators visualise and present data.We explore how real-time geodata, interactive maps, and cloud-based graphics are reshaping storytelling in broadcast and digital media—and how even the most complex maps can now be created by anyone in seconds.
💡 What we explore in this episode:
✅ Maggie’s journey from Austria to leading innovation in mapping tech
✅ Why maps are essential to fight misinformation & improve viewer trust
✅ How Mapcreator empowers newsrooms with real-time, data-driven visuals
✅ The integration with tools like Adobe After Effects, Illustrator & nxtedition
✅ Why cloud-based map creation beats traditional static workflows
✅ The role of AI in maps—beyond automation into contextual intelligence
✅ The rise of AR/VR-driven geo-visual storytelling
✅ Why influencers & broadcasters both need better visual tools
✅ Cross-platform map design: From phones to studio touchscreens
🎯 Who should watch this episode?
🔹 Journalists & producers embracing visual storytelling
🔹 Broadcast designers and newsroom editors
🔹 Data journalists and digital content teams
🔹 Creators and influencers exploring rich media formats
🔹 Anyone curious about mapping, AI, or newsroom innovation
📍 Find out more about Maggie & Mapcreator
🌍 Website: https://mapcreator.io
🔗 LinkedIn: https://www.linkedin.com/in/mmuhr/
📺 Explore more from nxtedition:🌐 Website: https://www.nxtedition.com
🎧 Listen on Spotify, Apple & all major podcast platforms📺 YouTube: @nxtedition
In this episode, we sit down with Marc Risby, Managing Director of Boxer Systems, to unpack the massive transformation happening in the world of broadcast and AV.From the real cost of cloud workflows to the rise of IP standards like SMPTE 2110, NDI & Dante, we explore the technology shifts, budget pressures, and creative opportunities that are reshaping media today. Plus, we dive into why AV is outpacing traditional broadcast in innovation—and how the influencer generation is raising the bar on production quality.💡 What we cover in this episode:✅ Why broadcasters are rethinking cloud due to hidden costs & complexity✅ SMPTE 2110 vs. NDI vs. IPMX—what you really need to know✅ How AV is becoming more agile, fast-moving, and influential in media tech✅ Legacy broadcast workflows vs. modern IP-based systems✅ How influencers are pushing broadcast standards from the outside✅ Whether SDI is really dead—or still has a place in the modern workflow✅ The case for hybrid production & on-prem systems in a 24/7 world✅ The AV-broadcast convergence: why news workflows are going corporate✅ How COVID changed content production—and what we forgot too quickly✅ “You never regret dancing—only not dancing.” (Marc’s best life advice!)🎯 This episode is for:🔹 Broadcasters navigating change🔹 AV professionals exploring media tech🔹 CTOs & tech leaders balancing cost vs. innovation🔹 Anyone curious about the future of live production & hybrid workflows🔹 Creators looking to understand the enterprise media world🔗 Explore more from Marc & Boxer Systems:🌐 Website: https://www.boxer.co.uk📱 LinkedIn: https://www.linkedin.com/in/marcrisby/📺 Check out nxtedition for cutting-edge broadcast tech:🌍 Website: https://www.nxtedition.com📺 YouTube: https://www.youtube.com/@nxtedition 🎧 Available on Spotify, Apple Podcasts & all major platforms
In this episode of nxt|pod, we sit down with Bruce Devlin, aka Mr. MXF, to explore some of the biggest shifts happening in broadcasting, AI, and cloud technology. From the rise of AI-generated content to the ongoing debate between cloud vs. on-prem infrastructure, Bruce shares his expert insights on the challenges and opportunities facing the media industry today.
We discuss:
• How AI is changing media workflows—and whether it’s making us less skilled
• The hidden costs of cloud adoption and why some broadcasters are reconsidering on-prem solutions
• The importance of content provenance in an era of deepfakes and misinformation
• Why quality in streaming and broadcast is not always equal
• The future of broadcasting—and where companies should be investing next
With decades of experience in broadcast standards, SMPTE, and media workflows, Bruce brings a wealth of knowledge and some hilarious analogies to help explain complex tech trends in a way that’s easy to understand.
🎙️ Whether you’re in media, tech, or just curious about the future of content, this episode is packed with insights you won’t want to miss!
🎯 Learn more about Bruce Devlin & Metarex:🌍 Mr. MXF Website: https://mrmxf.com/🌍 Metarex Website: https://metarex.media/📱 Follow Bruce on LinkedIn: https://www.linkedin.com/in/mrmxf/
📺 Check out nxtedition for cutting-edge broadcast tech:
🌍 Website:https://www.nxtedition.com
📺 YouTube:https://www.youtube.com/@nxtedition
🎙️ Enjoyed this episode? Don’t forget to follow, rate & review the podcast – and share it with someone who needs to hear this! 🚀
#DigitalPrivacy #ContentSecurity #AI #FakeNews #Misinformation
The Future of Broadcast: Innovate or Fade Away? In this episode, we’re joined by Neil Maycock, a veteran in broadcast and media technology, to explore the biggest challenges and opportunities shaping the industry today. With U.S. import tariffs, the collapse of Technicolor, and the rise of content creators, broadcasters are being forced to reinvent their business models. Will traditional TV survive, or are we witnessing the next phase of media evolution?💡 What we discuss in this episode:✅ How U.S. import tariffs could reshape broadcast technology & production✅ The rise of the creator economy—how influencers are changing media✅ Why tight budgets don’t mean the end of innovation in broadcasting✅ The cloud vs. on-prem debate—is cloud a cost trap or a necessity?✅ The collapse of Technicolor—what does it signal for the broader industry?✅ How smaller players can seize new opportunities in a shifting market✅ Why live streaming failures highlight the ongoing value of traditional TV✅ Are broadcasters right to put their archives on YouTube?🎯 This episode is a must-watch for:🔹 Broadcasters & media execs navigating industry disruption🔹 Content creators & influencers shaping the future of entertainment🔹 Tech professionals interested in cloud, streaming, and AI trends🔹 Anyone fascinated by the evolution of TV & digital media🔗 Find out more about Neil Maycock:📱 LinkedIn: https://www.linkedin.com/in/neilmaycock/🌍 Website: https://nmadvisors.co.uk/📺 Check out nxtedition for more insights on media & broadcasting:🌍 Website: https://www.nxtedition.com📺 YouTube: https://www.youtube.com/@nxtedition💬 What do you think? Will traditional broadcasters survive the rise of streaming & influencer-led content? Drop a comment below & let’s discuss!🎧 Follow & Hit the Notification Bell 🔔 on Spotify for more in-depth conversations on media, technology, and the future of broadcasting!
Ep. 2 – Can We Stop Image Abuse? AI, Privacy & Content Provenance with Thomas from Sasha
In today’s episode, we dive into one of the biggest challenges facing the digital world—image abuse, content theft, and misinformation. With billions of images shared online every day, how can we prove where content comes from, who owns it, and how it was intended to be used?
Our guest, Thomas Eriksson, is the founder of Sasha, a groundbreaking project that’s revolutionising digital provenance. Sasha’s AI-powered watermarking technology embeds invisible, tamper-resistant signatures into images, making it possible to track and verify ownership without compromising privacy.
🔹 Inside this episode:
• Why 2.5 billion images are being misused online every day 🚨
• How AI can protect digital content from theft & manipulation 🛡️
• The difference between privacy & provenance, and why it matters 🔑
• How Sasha’s technology survives filters, screenshots, and even physical copies 📸
• What this means for journalists, media companies, and creators ✍️
• The future of fake news, AI-generated content, and digital authenticity 🌍
🎧 Whether you’re a photographer, journalist, content creator, or just someone who cares about online privacy, this episode is packed with insights on the future of digital rights.
💡 More about Sasha & Thomas:
🌍 Website:https://www.sasha.eu/📱 Follow on Linkedin: https://www.linkedin.com/in/thomaserikssontake/
📺 Check out nxtedition for more on media & technology:
🌍 Website:https://www.nxtedition.com
📺 YouTube:https://www.youtube.com/@nxtedition
🎙️ Enjoyed this episode? Don’t forget to follow, rate & review the podcast – and share it with someone who needs to hear this! 🚀 #DigitalPrivacy #ContentSecurity #AI #FakeNews #Misinformation
In this episode, we sit down with Nicky Goldberg, a seasoned media consultant with over two decades of experience in the broadcast industry. Nicky’s journey started in student radio, before taking him to the BBC, where he led technology projects, newsroom operations, and digital transformation initiatives. Now, as a consultant, he helps broadcasters navigate change in an era of AI, automation, and shifting audience expectations.
Join us as we explore:
• Why technology is just an enabler – and why real business change comes from people and culture.
• The biggest challenges facing broadcasters today, from streaming wars to creator-led content.
• How legacy media can adapt to the digital world without losing its core values.
• The role of AI in live production – and how it could free up directors to be more creative.
• The tension between traditional broadcasters and digital-first teams, and how to bridge the gap.
• Why community-driven live content is the future of news.
• The best piece of advice Nicky ever received in his career.
Nicky shares insightful leadership lessons, practical advice on managing creative and technical teams, and a fascinating look at the future of broadcasting.
🔗 Find Nicky Goldberg online:
• Website:nickygoldberg.com
• LinkedIn:Nicky Goldberg
📺 Check out nxtedition for cutting-edge broadcast technology:
• YouTube:nxtedition YouTube Channel
• Website:nxtedition.com
Don’t forget to subscribe and follow for more industry insights! 🚀
Get in Touch
Have questions, feedback, or ideas to share? We’d love to hear from you! Reach out at adam@nxtedition.com or connect on Linkedin. Follow @nxtedition for more updates.