A comeback episode packed with news
Subscribe, Review, and Share if you like!
๐HEADLINES
๐ Meta and TikTok workaround iOS privacy features.
Sources: KrauseFX
๐ AmericanEagle trying to get through Gen-Z on Roblox.
Sources: Digiday
๐ Dubai setting the record straight for Crypto projects' marketing strategies.
Sources: Cryptodaily
๐ Netflix's Advertising costs and what to expect.
Sources: MorningBrew
๐ Queen Elizabeth II funeral AKA: The day marketing stopped in the UK.
Sources: The Drum
๐ Patagonia's founder quits his right for the company's profits.
Sources: Marketing Week
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW IT ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer on Twitter, Instagram, and YouTube
https://notyourmarketer.com
๐จ๐ปโ๐ป @albertolempira on any social network
https://albertolempira.com
๐ Music & Sound arrangement by @dosdosmusic
Episode recorded live on Jan 21st, 2022.
Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely.
Subscribe, Review, and Share if you like!
HEADLINES
Twitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic.
Sources: Twitter
Crypto.com got hacked. But they reimbursed their customers right away.
Sources: Decrypt
Meta wants you to mint and exchange NFTs on Facebook and Instagram.
Sources: FinancialTimes
Tony's Chocolonely wants you to eat less chocolate.
Sources: The Drum
Amazon fires once more to the retail industry with Amazon Style. A fashion retail store.
Sources: Geekwire
Nike and Gucci managed to create great experiences in the Metaverse.
Microsoft acquires Activision Blizzard in the most expensive acquisition for the company yet.
Sources: Morning Brew
Wunderman Thompson gets into the metaverse on the CES.
Sources: Morning Brew
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer on Twitter, Instagram, and YouTube
๐จ๐ปโ๐ป @albertolempira on any social network
๐ Music & Sound arrangement by @dosdosmusic
Christmas Day Episode! ๐๐
In this episode I ran through some of the most iconic Holiday commercials of 2021 and I talked about some of the latest trends on how brands have changed the way of communicating to their audiences.
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer on Twitter, Instagram, and YouTube
๐จ๐ปโ๐ป @albertolempira on any social network
๐ Music & Sound arrangement by @dosdosmusic
Episode recorded live on Dec 20th, 2021.
A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more.
Subscribe, Review, and Share if you like!
HEADLINES
Sources: MarketingDive
Sources: MarketingDive & MorningBrew
Sources: MarketingWeek
Sources: Mashable
Sources: TheNextWeb
Sources: Morning Brew
Sources: Morning Brew
Sources: Retail Brew
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer on Twitter, Instagram, and YouTube
๐จ๐ปโ๐ป @albertolempira on any social network
๐ Music & Sound arrangement by @dosdosmusic
Episode recorded live on Dec 3rd 2021.
Black Friday, Cyber Monday, Twitter's stocks and more.
This episode is a news punch to know the latest on Marketing, Business and Tech.
Thanks for listening!
Subscribe, Review, and Share if you like!
HEADLINES
Sources: CNBC
Sources: Forbes
Sources: CNBC
Sources: Marketing Tech News
Sources: Mashable
Sources: Morning Brew
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer on Twitter, Instagram, and YouTube
๐จ๐ปโ๐ป @albertolempira on any social network
๐ Music & Sound arrangement by @dosdosmusic
Episode recorded live on YouTube.
This is my comeback! Today I covered some of the latest news; from Google to Meta, and even talked about Adele's new album.
I hope you like it.
Subscribe, Review, and Share if you like!
HEADLINES
Sources: Search Engine Land
Sources: Search Engine Land
Sources: Morning Brew
Sources: Morning Brew
Sources: BBC
Sources: Retail Brew
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer on Twitter, Instagram, and YouTube
๐จ๐ปโ๐ป @albertolempira on any social network
๐ Music & Sound arrangement by @dosdosmusic
Weโre live and alive!
This is the first live-recorded episode of the NYM podcast. I am experimenting with OBS to Livestream the recordings of the show to give it a more โrealisticโ touch.
Today I talked about an interesting article from Adalytics regarding Ad-targeting and some of their findings are mindblowing.
I hope you like it.
Subscribe, Review, and Share if you like!
HEADLINES
Sources: Adalytics
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer on Twitter, Instagram, and YouTube
๐จ๐ปโ๐ป @albertolempira on any social network
๐ Music & Sound arrangement by @dosdosmusic
Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food brands with their folded logo campaign on the #WeeklyRead
I also discussed the impact of the latest changes on data tracking to conversion and acquisition attribution online on the #TipBit of the week.
Subscribe, Review, and Share if you like!
๐ HEADLINES
๐ WEEKLY READ:
How did Pepsi come up with the paper wrap folding campaign? David Griner from AdWeek tells us the story behind the latest campaign from the soda giant, and it is fascinating.
Read the article at AdWeek
๐กTip Bit:
Attribution tracking online has become more and more challenging nowadays. The fact that Apple and Google are cracking down on cross-device tracking and the use of third-party data makes the scenario even more complicated.
This can affect paid campaigns and organic campaigns, leaving marketing teams to rely more than ever on any kind of tagging possible to monitor and follow the user whenever they arrive at their properties, i.e., website, mobile app, etc.
I will record an episode talking about this topic, as it focuses on the first scientific paper of my Ph.D. So stay tuned!
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer on Twitter, Instagram, and YouTube
๐จ๐ปโ๐ป @albertolempira on any social network
๐ Music & Sound arrangement by @dosdosmusic
Have you seen a packed podcast episode before? Of course, you havenโt; podcasts are meant to be heard, not seen, lol.
Jokes aside, this is an episode loaded with news from every place, Facebook, ClubHouse, Spotify, Twitter, and more. Plus a few tips from Stanford to avoid Zoom fatigue ๐ฅด
Thanks for listening, and Iโll be happy to listen to your messages; leave one in this link.
1๏ธโฃ HEADLINES:
Sources: MorningBrew, Stanford
Sources: MarketingDive, Spotify
Sources: AdWeek
Sources: MarketingDive
๐ค Share this episode with someone who might find it useful.
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer
๐จ๐ปโ๐ป @albertolempira
๐ Music & Sound arrangement by @dosdosmusic
๐๐ผ๐ ๐๐ผ ๐ฑ๐ฒ๐น๐ถ๐ด๐ต๐ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ต๐ผ๐ ๐๐ต๐ถ๐ป๐ด๐ ๐ฐ๐ฎ๐ป ๐ด๐ผ ๐๐ฟ๐ผ๐ป๐ด ๐๐ต๐ฒ๐ป ๐ฑ๐ผ๐ถ๐ป๐ด ๐๐ผ.
In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your customer's point of view.
I also discussed how you could deliver a WOW factor that builds loyalty toward your brand or product and why you must keep improving the customer experience once you begin to delight your customers.
โ ๐๐๐๐ฟ๐๐พ๐ โ ๐ฟ๐๐๐๐๐๐๐๐๐๐ผ๐๐๐๐
โ ๐๐๐๐๐๐๐๐๐พ๐ = ๐ฟ๐๐๐๐๐๐๐๐๐๐ผ๐๐๐๐
๐ค ๊ฑสแดสแด แดสษช๊ฑ แดแดษช๊ฑแดแด แด แดกษชแดส ๊ฑแดแดแดแดษดแด แดกสแด แดษชษขสแด ๊ฐษชษดแด ษชแด แด๊ฑแด๊ฐแดส.
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer
๐จ๐ปโ๐ป @albertolempira
๐ Music & Sound arrangement by @dosdosmusic
Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTokโs sale to Oracle-Walmart is on hold, Core Web Vitals, and Googleโs latest algorithm update (passages), and Microsoftโs xCloud.
1๏ธโฃ HEADLINES:
Sources: MarketingDive, MarketingWeek
Sources: MarketingDive
Sources: AdExchanger
Sources: Search Engine Land(1), Search Engine Land(2)
Sources: The Verge
๐ค Share this episode with someone who might find it useful.
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer
๐จ๐ปโ๐ป @albertolempira
๐ Music & Sound arrangement by @dosdosmusic
๐ง๐ต๐ถ๐ ๐ถ๐ ๐๐ต๐ฒ ๐น๐ฎ๐๐ฒ๐๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ผ๐ป ๐ต๐ผ๐ ๐๐ผ ๐ฑ๐ฒ๐๐ถ๐ด๐ป ๐๐ผ๐๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐.
Today I will briefly explain the different elements that make up marketing:
Creating value, and understanding how to make your customersโ life easier is key to set where you want your brand to be positioned.
Remember that real estate on the customerโs mind is limited and highly coveted, so we need to be sure to convey the right message and to be clear about the value we offer.
๐ค ๊ฑสแดสแด แดสษช๊ฑ แดแดษช๊ฑแดแด แด แดกษชแดส ๊ฑแดแดแดแดษดแด แดกสแด แดษชษขสแด ๊ฐษชษดแด ษชแด แด๊ฑแด๊ฐแดส.
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer
๐จ๐ปโ๐ป @albertolempira
๐ Music & Sound arrangement by @dosdosmusic
Hi, Welcome back!
In this episode, I talked about Redditโs impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry increasing over 1000% in some cases.
I also talked about how Apple is killing IDFA, why it makes Facebook mad and how the future could look after others like Google follow through.
Finally, I talked about Super-Bowl LV Advertisements, Barillaโs great example of how to do an extended product, and my thoughts after my first week on ClubHouse App.
I hope you enjoy this episode! ๐
1๏ธโฃ HEADLINES:
Sources: Vox
Sources: Digiday
Sources: AdAge
Sources: MarketingDive
๐ค Share this episode with someone who might find it useful.
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer
๐จ๐ปโ๐ป @albertolempira
๐ Music & Sound arrangement by @dosdosmusic
In this episode I share with you the steps you need to define your target:
1๏ธโฃ Follow SMART goals.
2๏ธโฃ Getting Insights from your customers.
3๏ธโฃ Building your avatar or customer persona.
Please share this episode with someone you think may find it useful. Sharing is caring. ๐ค
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer
๐จ๐ปโ๐ป @albertolempira
๐ Music & Sound arrangement by @dosdosmusic
2021 arrived with a lot of news!
Today weโll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma and the hottest gadgets from CES 2021.
All this and more on the ninth episode of the NYM podcast, stick around.
1๏ธโฃ HEADLINES:
Sources: Morning Brew
Sources: CNET
Sources: Marketing Dive
Sources: Morning Brew
๐ค Share this episode with someone who might find it useful.
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer
๐จ๐ปโ๐ป @albertolempira
๐ Music & Sound arrangement by @dosdosmusic
Welcome 2021! Let's make your marketing strategy right! ๐ช
We start the new year with a themed series on how to build a marketing strategy the right way.
In this first episode I explain how understanding the market is the first step into a healthy strategy:
1๏ธโฃ Benchmark your competitors and customers.
2๏ธโฃ Manage and leverage data so that you can get insights from it.
3๏ธโฃ Estimate the market size.
Please share this episode with someone you think may find it useful. Sharing is caring. ๐ค
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer
๐จ๐ปโ๐ป @albertolempira
๐ Music & Sound arrangement by @dosdosmusic
Weโre still on Christmas time! ๐๐ ๐ป
Today weโll talk about the trends that we will expect in 2021; from social commerce, to enhanced AR, Streaming platforms, and antitrust lawsuits. Join me on this episode of the Not Your Marketer Podcast if you want to know more.
1๏ธโฃ NEWS ABOUT TRENDS:
Sources: CNBC, Marketing News,
Sources: Business Insider, Klear
Sources: Marketing Dive, The Verge
Sources: Marketing Dive, AdExchanger
Sources: Media Post (1) (2), Marketing Dive
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer
๐จ๐ปโ๐ป @albertolempira
๐ Music & Sound arrangement by @dosdosmusic
Itโs Christmas time! Time to become a better marketer!
In this episode, we talked about how brands should approach their holiday marketing campaigns and how they are communicating with their audience during these peculiar times.
Thank you for listening!
1๏ธโฃ HEADLINES:
Sources: TechCrunch
Sources: CNBC
Sources: TechCrunch
Sources: Search Engine Journal
Sources: CNBC
2๏ธโฃ INTERVIEW:
I talked with Dani Goico, founder of Brand Crops and former CMO of Goiko about holiday marketing.
We remembered some iconic campaigns from our childhood and we also commented on this yearโs campaigns from Microsoft, LEGO, Miller Lite and John Lewis & Partners. To see whether they have nailed the holiday spirit or not.
Dani left us with some great tips for any brand dealing with Christmas messages, especially in 2020:
โ๏ธ Emotions have to be prominent.
โ๏ธ Brands must be respectful about the situations their audience could have faced throughout the year.
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer
๐จ๐ปโ๐ป @albertolempira
๐ Music & Sound arrangement by @dosdosmusic
How will we be able to track customers online in the future?
Many companies like Google and Apple will roll out โsoonโ new changes to the way they allow for third parties to track usersโ traffic through their browsers, operating systems, etc.
How will marketers be able to deal with this and what are brands doing right now to prepare for this? Nielsen may have a solution, and in the meantime Oreo is nurturing its customersโ profiles.
Join me in this bonus episode where I run through the latest news about it.
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer on Twitter, Instagram, and YouTube
๐จ๐ปโ๐ป @albertolempira on any social network
๐ Music & Sound arrangement by @dosdosmusic
Today I talk about how people are planning to celebrate Thanksgiving amid the COVID pandemic and how this offers a great opportunity for local businesses, Twitter introduces Fleets (its take on Stories), and BuzzFeed acquiring HuffPost.
In this episode I interviewed entrepreneur Gerard Compte, whoโs on a trip around the world, he is right now in the middle of Turkey. We talked about his journey and how love and passion can boost your business.
Thank you for listening!
1๏ธโฃ HEADLINES:
Sources: BBC
Sources: MediaPost
Sources: Bloomberg
2๏ธโฃ INTERVIEW:
I had Gerard Compte, founder, and CEO of FindThatLead over.
We talked about entrepreneurship and about what does it take for becoming an entrepreneur in 2020.
Gerard shared a ton of insights and recommendations for anyone looking to start their own business:
โ๏ธ Start now!
โ๏ธ Be resilient.
3๏ธโฃ FIND OUT MORE ABOUT OUR GUEST:
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer on Twitter, Instagram, and YouTube
๐จ๐ปโ๐ป @albertolempira on any social network
๐ Music & Sound arrangement by @dosdosmusic