Hey there not-so-average marketers! I'm bringing you something special today - a guest interview that I'm genuinely excited about. You know I don't bring guests on very often, but when I do, they have to bring serious value. Meet Kimberly Espinel, a London-based food photographer, Instagram expert, and author of two books including her latest "How to Make Your Food Famous." Now, you might be thinking "Zach, I don't sell food or do photography" - but here's the thing: some of the best ma...

I had to address something I keep hearing from clients, students, and potential customers: "I just want it to be more passive." In this episode, I'm pulling back the curtain on what "passive income" really looks like in the online course and membership world. Spoiler alert: it's not as passive as you think. I'm breaking down what I call the Four P's of Passive Income: Process: Your sales systems and funnelsPeople: The team you need to make it all workPredictability: How you consistently...

In this episode, I'm breaking down the seven biggest Facebook and Instagram ad mistakes I see businesses making repeatedly - costing them thousands in wasted ad spend and missed opportunities. Based on patterns I've observed in our membership community -- and with personal clients -- these insights will help you avoid the painful trial-and-error process most advertisers go through. Discover why skipping the testing phase is the #1 reason most ads fail (and how to properly test creative,...

In this week's episode of the podcast, I'm breaking down EXACTLY what I would do if I had $1,000 to spend on ads in 90 days. The goal? Generate 200-300 new leads and create a profitable return. This step-by-step breakdown shows you how to structure your quarters and ad spend spend for maximum impact, even on a limited budget. When you tune in you're going to... Learn how to execute a proper 2-3 day testing phase (and why skipping this costs you more in the long run) Discover why listb...

In this counterintuitive episode, I'm revealing why strategically "losing money" on certain types of advertising is actually the secret to long-term profitability. I break down my three-part advertising framework that creates sustainable growth while avoiding the trap of obsessing over immediate ROI. Discover the three distinct types of advertising I use (long-term, launch-term, and short-term) and why they work together as a system Learn why I intentionally run list-building ads at a ...

In this episode, I'm breaking down my complete Facebook and Instagram ads approach for 2025 and why the "old way" of advertising no longer works in today's "trust recession." I reveal exactly how I'm structuring my ad campaigns for maximum long-term growth instead of chasing quick ROI. Discover my four-part advertising framework that's built for sustainable growth (not just quick ROI) Learn why I'm spending $150-$200 daily on list-building ads and how I plan to scale to $500/day See h...

In this episode, I'm breaking down exactly how I ran a successful "non-live live-launch" that generated nearly $7,000 in revenue without the exhaustion of showing up for live events or trainings. I'll share my honest journey of creating a simplified automated webinar funnel when I was too tired to run a traditional launch. See the five specific "rules of the game" I created to make this launch work for my energy levels and goalsLearn how I built a simple funnel using a pre-recorde...

In this episode, I'm sitting down with Jena Castro-Casbon, who has used my five-day challenge framework to generate over $2.3 million in sales for her speech pathology education business. I'm pulling back the curtain on how a real student has created consistent six-figure launches in a niche market through challenges that convert at 17-18%. Discover Jena's "micro-decision" approach that guides participants through daily steps to plan their private practice Learn how Jena scaled from a team o...

In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67. I'm sharing an unfiltered look at what actually works in my business as you'll discover: My complete financial breakdown—including $21K in ad spend, affiliate costs, and true profit margins The "Three C's" framework I use for challenges that converted 17.66% of participants My day-by-day content strategy that gets pe...

Looking for a more sustainable way to generate consistent revenue? In this episode of the podcast I’m going to reveal our battle-tested 90-day framework that's transformed how we approach business growth and profitability. You'll discover: The "Triple Threat" quarterly system that creates predictable revenue without burning out—including why traditional day-to-day profit tracking might be holding you back The counterintuitive truth about running a "boring" business - and how predictabi...

When it comes to growing your email list, should you focus on getting as many free leads as possible, or is it better to attract buyers right from the start with a low-ticket offer? This debate has been heating up in the online marketing space, and in this episode, we’re breaking down the pros, cons, and hidden truths behind both strategies. Before you make your next move, you’ll want to hear this. Here’s what you'll discover when you tune in! Why some marketers claim "free leads ...

On this episode of Not Your Average Online Marketing Podcast, I'm doing a deep dive into the non-negotiable growth strategies that I think will make 2025 a BREAKTHROUGH year in business for us, but can help YOU too!I'm walking through five powerful strategies that range from advertising to content marketing that can stack to create a robust "engine for growth" - whether you've been in the game for 6 months or 6 years you're going to hear actionable steps to help you scale effectively in the u...

In this episode of Not Your Average Online Marketing Podcast I'm talking about (5) major trends that we're seeing in the online course, membership and coaching space that YOU need to be aware of. I'm sure I don't have to tell you that things have shifted in recent years and as the online learning market has become increasingly saturated we have to stay "in front" of these shifts to keep our businesses thriving.When you tune into this week's episode you'll discover..Why the big, con...

In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen. Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations.Zach & Aandra breakdown the power of a well crafted sales message in a live promotion - such as a challenge or webinar - and the key factors that can lead to a lift in conversion...

In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch. Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month!So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW including...The High Level Stats from his launch including revenue, profit, conversions, number ...

In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads.I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale.I'll be share insights on... How to look at the big picture of listbuilding ads (and why they might even be better than getting customers from ads)Why a relationship with ...

Today's episode addresses the age old question:Can you build a business without creating NEW core content every week...I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you...During the show we're gonna dive DEEP into some exciting things including...The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts.The (...

Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!When you tune in you're goin to learn:How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this str...

In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and whatâ€...

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to. We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll share practical insights and actionable strategies for each area. his episode provides a detailed roadmap for figuring out t...