Zee Scott runs a multifaceted business. She’s a marriage celebrant, MC, cake artist, buttercream workshop facilitator and mini wedding venue owner! Zee has managed to fit everything she loves into her business and it all just 'works'!In this episode, you’ll hear:How Zee pursues multiple interests without feeling overwhelmed or overworkedWhere Zee finds creative inspiration How Zee presents an aligned and authentic brand onlineZee’s insights on productivity, time management and planning –...

* Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ In this episode you’ll learn how best to prompt ChatGPT so you get a genuinely useful result – fast. These tips are a mix of things I’ve done, things I’ve learned and things I’ve researched – so you don’t have to. Whether you’re brand new to ChatGPT or you’ve been using it for a while, there’s something for everyone in this episode.Let’s dive in!You might also enjo...

Tess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style. Tess also writes and designs books for creative professionals and small business owners through her publishing imprint Creative Minds. Her books, 'Self-Promotion ...

Do you feel a mad panic hit when October hits? Like the year’s almost over and you’ve ‘run out of time?’You’re not alone. This week I’m delving into the pressure we often feel at this time of year, whether we’re in small business or not. I’ll equip you with 12 strategies and tips to help you navigate this time of year with a sense of peace, optimism and calm.Let’s dive in!You might also enjoy:Ep #84 Navigating uncertainty as a small business owner with Kaylene Langford from StartUp Creative&n...

Kaylene Langford is a proud Guringai woman, passionate entrepreneur, coach, writer and speaker, and the founder and owner of StartUp Creative, a hugely popular online platform, podcast, and print magazine that educates, inspires and supports creative entrepreneurs and future innovators. Kaylene has over a decade of experience coaching, educating and supporting individuals to identify and achieve their goals. Working with aspiring and established entrepreneurs, she genuinely believes ever...

Jacqui Maloney is a public speaking and video confidence coach who works with professional women to build their confidence and perfect their storytelling so they own every stage they walk out on.With a background in acting and voice over, Jacqui works on the performance side of your public speaking and video creation to really bring you and your message to life.In this episode, Jacqui shares what makes a good communicator and gives loads of tips on how to present yourself in the best possible...

~ Register for my Quarterly Content Planning Workshop ~I believe being honest about small business life serves us all. So, this week I’m going behind the scenes of my recent marketing campaign with some real talk. You’ll hear about the good, the bad and the ugly, including my actual numbers and what I’d do differently next time.Curious? Let’s dive in!You might also enjoy:Ep #83 How creating strategic content can help you hit your small business goalsEp #72 Ch-ch-ch-ch changes & ...

~ Register here for my Quarterly Content Planning Workshop ~ The copy and content you create in your small business can support your goals – or trick you into feeling productive without really moving the needle on what’s important to you.So, let’s get real. It’s time to stop getting distracted by social media…and start being intentional. By taking some time to strategise, you’ll use your time more efficiently and effectively to create copy assets that will serve you now – and into the fu...

Cass Ponton is the founder of podcast production group, Good Chat Media. Cass stumbled into podcasting almost by mistake, taking on a few odd jobs for clients in another business (in another life). She was as drawn to podcasting as she is drawn to her indoor jungle of house plants, so she dove into the big wide world of podcasting and never looked back.When Cass is not managing the team or getting on the tools, you can find her at Melbourne’s best vegan cafes, chatting with impact-led busines...

* Register for my Membership Open Day here *Are you a service-based business looking to build your email list? Lead magnets can be such a great way to supercharge your lead gen efforts. Think about it. A valuable resource is a heck of lot more enticing than ‘Sign up to my newsletter!’ And once you’ve got more leads on your list, they’re a captive audience for your offers.In this episode, you’ll get seven simple yet effective lead magnet ideas your ideal audience will love specifically tailore...

As a small business owner, the thought of writing your own bio can feel like a daunting task. What to share, what to hold back, first or third person? Cue analysis paralysis.In this episode, we’ll delve into the art of crafting a small biz bio that truly represents you and your business. You’ll get loads of practical tips you can put in place right away (and they’re applicable to any kind of bio writing – About pages, pitches, and more!) From understanding your ideal audience to how to struct...

Nicole Smith is a virtual COO, business operations specialist, procedures & systems designer and ‘ClickUp Queen’ from The Artisans Business Solutions.In 2019, Nicole moved away from a corporate career as chief of staff to support business owners to develop their unique working style and design a business that aligns with the life they want to be living. She helps businesses bridge the gap between what they are doing and what they want to do in their day-to-day operations. Nicole sees...

* Join the membership waitlist here. *Solo business life can be lonely, so one of my favourite ways to create content is in co-writing sessions. It’s especially great for tackling those bits of copy I’ve been putting off for a while (sound familiar?). In this episode, you’ll find out exactly how to get the most out from a co-writing session or arrangement and what you can use this time for. If you’ve been co-writing for a while, you’ll get some tips to supercharge your efforts. If you’re...

Viren Thakrar is the Founder of In The Game. He works with businesses to increase engagement in a hybrid world by getting teams to work better together. He's most interested in supporting teams to come together more frequently in a meaningful way using games. Viren has more than 15 years of experience using applied psychology to improve team culture and performance. He loves video/board games, listening to and DJing house music, running and watching soccer.In this energising episode, you’ll h...

** Join the membership waitlist here. **As a small business owner, it’s hard to make your own content a priority. Time constraints, confidence and perfectionism can all get it the way - but there’s an opportunity cost. If you’re not creating and sharing content regularly, you’re not communicating with your audience - to build know, like and trust.Sustainable, realistic and enjoyable processes can positively impact how - and how often - you create purposeful content to support the growth and h...

Morgan Cataldo dedicates her professional life to developing and advocating for participatory practice and peer education as essential levers for creating true, lasting, powershifting systemic change in services for historically excluded communities.In her independent consultancy practice, morgan&co, Morgan advises, coaches and consults with organisations across Australia who seek to understand the role of power in their everyday work and how they can design and shape more meaningful poli...

LIMITED OFFER: Become a founding member of Not Just About Copy: The Community here.Quite a personal episode for you this week. An update on changes at Emma McMillan Copy HQ, your exclusive invitation to join me for something very special and some of my latest reading and listening recommendations. You might also enjoy:Ep #70 How to know when it’s time to take a content writing break in your businessEp #52 Why it’s really not just about copyEp #28 Get to know your host, Emma McMillanImpo...

Jenn Donovan is a marketing thought leader, change-maker, coach and mentor for small businesses, international keynote speaker, best-selling author and podcaster.She is the founder of Social Media and Marketing Australia, founder of the extremely successful community Facebook group - Buy From a Bush Business (currently 367,000 members) and the co-founder of Spend With Us - Australia's answer to Amazon but only for rural and regional small businesses.Jenn takes her clients from invisible to in...

I don’t know if it’s something about the colder weather in Melbourne, a growing disenchantment with social media or what but I’ve been finding it harder and harder to carve out time to create content for my business. Perhaps you can relate. Today I’m going to unpack whether taking a content writing break is ever a good idea and what to put in place if this is something you’re thinking about doing.Plus, your chance to win! Leave a podcast review between now and the end of April and go in the d...

Remi Audette is a former corporate SEO specialist turned SEO agency owner. Her agency Sunday Best Digital, helps SMEs across Australia grow their online visibility through brand-building SEO.In this episode, Remi explains how SEO can help small business owners build their brand. She unpacks ‘topical authority’, the metrics that matter - and, frankly, a lot of what she talks about just makes sense. If you’re sick of feeling bamboozled by SEO but you need to know why you should care - and you s...