Noqadem Lakom

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Noqadem Lakom

6 episodes

1 month ago

In this episode of Noqadem Lakom, Wesam Masoud talks with Tamer El-Leithy, Founder of Hara Hachi Bu, about what it really takes to launch and grow a restaurant. From building the right team and handling customer feedback, to shaping a brand and choosing the best marketing channels, Tamer shares hard-earned lessons from his journey. He also dives into his passion for sushi, his take on fine dining in the local market, and which restaurant concepts he believes are set to thrive in the coming ye...

Business

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Business

Episodes (6/6)

Noqadem Lakom

Episode 6 - Tamer El-Leithy with Wesam Masoud

1 month ago

55 minutes

Noqadem Lakom

Episode 5 - Abbas Fahmy & Mahmoud El Adany with Wesam Masoud

In this episode of Noqadem Lakom, Wesam Masoud is joined by Abbas Fahmy, Food Critic, TV Presenter & Actor, and Mahmoud El Adany, Founding Partner of Caizo & Food Blogger, for an open conversation about the evolving role of food content on social media. They discuss how food bloggers can deliver value without losing credibility, the balance between entertainment & education in food-related content, and take us behind the scenes of restaurant operations—from R&D and kitchen des...

2 months ago

1 hour 22 minutes

Noqadem Lakom

Episode 4 - Moustafa Elrefaey with Wesam Masoud

In this episode of Noqadem Lakom, Wesam Masoud welcomes Moustafa Elrefaey, Executive Chef & Co-Founder of Zooba Restaurants, for a deep dive into effective strategies for leading and developing restaurant teams. They discuss how to maintain consistent quality across multiple branches, build real employee loyalty, and reflect on Zooba’s recent local and international growth. Moustafa also shares personal insights into his journey, including the influence of his family and how those experie...

3 months ago

44 minutes

Noqadem Lakom

Episode 3 - Mohamed Salah with Wesam Masoud

In this episode of Noqadem Lakom, Wesam Masoud talks with Mohamed Salah, Chef Consultant and Founder of Chef’s ArtLab, about the untold truths behind meat cuts and common misconceptions around cooking and flavor. They also dive into what it really takes to build a restaurant business, from brand identity and menu design to pricing strategies. Mohamed Salah shares his insights on dealing with difficult customers, his take on the phrase “The customer is always right” and how he manages his rest...

3 months ago

56 minutes

Noqadem Lakom

Episode 2 - Rania Ayman with Wesam Masoud

In this episode of Noqadem Lakom, Wesam Masoud talks with Rania Ayman, Founder & CEO of Entreprenelle, about how to turn a business idea into an actionable plan. They break down the right mindset needed for each step, and clarify the differences between the roles of founder, manager, leader, and investor—exploring how each one shapes the direction of the business and team dynamics. The conversation also dives into the nature of partnerships in business, the factors that make them succeed ...

4 months ago

1 hour 10 minutes

Noqadem Lakom

Episode 1 - Medhat Yassin & Hossam Fahmy with Wesam Masoud

4 months ago

1 hour 23 minutes