Send us a text Design thinking flips product development on its head. Instead of starting with features or tech, it starts with real people — their needs, frustrations, and behaviors. In this episode, we explore how this approach reshapes the way great products are built, from startups to global brands. You’ll learn how to uncover hidden problems, frame better questions, and bring ideas to life through fast, low-risk experimentation. Whether you're designing an app, a service, or a business m...
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Send us a text Design thinking flips product development on its head. Instead of starting with features or tech, it starts with real people — their needs, frustrations, and behaviors. In this episode, we explore how this approach reshapes the way great products are built, from startups to global brands. You’ll learn how to uncover hidden problems, frame better questions, and bring ideas to life through fast, low-risk experimentation. Whether you're designing an app, a service, or a business m...
How to Use BDD to Ensure Your Product Delivers Value
Non-Tech Club
5 minutes
10 months ago
How to Use BDD to Ensure Your Product Delivers Value
Send us a text Ever built a feature that no one used? You're not alone. A staggering 64% of custom software features are rarely or never touched. In this debut episode, we unpack a surprisingly simple, non-technical approach called Example Mapping that helped Standard Chartered Bank reduce defects by 75%. Learn how coffee shop conversations and colored cards can transform your product development process and save you from building features that collect digital dust. Perfect for non-technical ...
Non-Tech Club
Send us a text Design thinking flips product development on its head. Instead of starting with features or tech, it starts with real people — their needs, frustrations, and behaviors. In this episode, we explore how this approach reshapes the way great products are built, from startups to global brands. You’ll learn how to uncover hidden problems, frame better questions, and bring ideas to life through fast, low-risk experimentation. Whether you're designing an app, a service, or a business m...
