The Nokian Tyres Surpass AS01 faced the ultimate test this month: a road rally through the Appalachian Mountains. Join us for an experiential episode from the Overcrest Rally that follows drivers along some of the most famous, challenging roads in the United States. Nearly a dozen of them rode on our new ultra-high-performance all-season tire, and they offered glowing feedback about its performance in rain, on hairpin turns and through some of the most scenic roads they'll ever meet.

Nokian Tyres continues to grow its sales efforts in the North American market with key hires designed to enrich service to our customers. One of those additions is Senior Vice President Chris Ostrander. Chris joins the podcast to discuss his "people-to-people" approach to leadership and what he'd like to accomplish in his first 100 days.

On the August episode of the Journey Podcast, it's an electric journey! What do EV drivers want, and what makes their vehicles unique? Automotive journalist and EV enthusiast Jordan Golson joins the show to break down the electric vehicle market, and why he believes Nokian Tyres is positioned well in the space. Then Nokian Tyres Development Manager Leo Hillman go in-depth on how Nokian Tyres makes tires that serve as seamless fits for electric vehicles. What sets us apart in the EV world, and what is our strategy in that segment? Learn more about Nokian Tyres' commitment to serving EV drivers! Visit NokianTyres.com/EVs.

Chris Rogers co-owns a tire shop in Idaho. Noah Hudson-Peralta captures car content. This month, they're ready to take you on remote journeys on -- and off -- some of the best roads in North America. Why do Chris and his counter workers swear by the all-terrain Nokian Tyres Outpost family? What did Noah experience when he took the ultra-high-performance all-season Surpass AS01 on more than 300 hairpin turns through the Smoky Mountains? Follow Nokian Tyres on social media -- @NokianTyresNA on Facebook, Instagram, TikTok and Threads.

Nokian Tyres' growth in Dayton, Tennessee is making an impact at the factory and throughout North America. On this month's Journey Podcast, we catch up with a Florida tire dealer who launched a relationship with Nokian Tyres because of the high-quality supply coming from our Dayton Factory. Then we catch up with Nokian Tyres Shift Supervisor Ethan Keur, who began as a production operator four years ago and has risen through the ranks thanks to a growth-driven culture in Dayton. Follow Nokian Tyres on social media. You can find us at @NokianTyresNA on Facebook, Instagram, TikTok and Threads.

Road trip season is upon us, and drivers across North America are preparing for summer travel. On this month's episode of the Nokian Tyres Journey Podcast, BSI Service Center Vice President Brandon Bass joins us from Wilmington, North Carolina to explain how his family-owned shop finds success during one of the busiest times of year. Then, content creator Alex Howard returns to discuss the wide array of adventures he's taken on Nokian Tyres products, from the sands of Baja to the snow of the Sierra Nevada. Follow Nokian Tyres on social media! Visit @NokianTyresNA on Facebook, Instagram and Threads.

"Nokian Tyres invented. Everyone else followed." That's what Tire Factory Sales Manager Pat Howley thinks about the performance journey Nokian Tyres has led for decades. On this episode, Pat analyzes the success of the all-weather Nokian Tyres Remedy WRG5 one year after its launch. And Brock Keen takes us on a journey across the American West to assess the performance of the new Nokian Tyres Surpass AS01. Follow Nokian Tyres on social media -- @NokianTyresNA on Facebook, Instagram, Threads and TikTok

Who has the worst roads in North America? Nokian Tyres is asking drivers to vote. And Jordan Schiefer joins the show to discuss his experiences so far on the Nokian Tyres Surpass AS01, after driving a Tesla and Miata across the Rockies and West Coast.

Nokian Tyres launched the new Surpass AS01 at an event last week at Las Vegas Motor Speedway. On this episode of the Journey Podcast, we caught up with dealers and journalists to learn how the tire expanded their expectations of what an ultra-high-performance all-season product can deliver. You'll hear from dealers from Quebec to Arizona, Oregon to Florida and beyond. Learn more about the Nokian Tyres Surpass AS01 at NokianTyres.com/Surpass.

Nokian Tyres is pleased to introduce the Nokian Tyres Surpass AS01™, an ultra-high-performance all-season tire designed to Expand Your Expectations™ of what a tire can deliver. Nokian Tyres Development Manager Leo Hillman joins the show to explain how the Surpass AS01 delivers a complete driving experience. Then Alray Tire Owner Judd Huffman explores how his shop has served as part of the "heartbeat" of Boone, North Carolina after a hurricane devastated the community. Learn more about our new tire at NokianTyres.com/Surpass.

On the 50th episode of the Nokian Tyres Journey Podcast, we dive into what made 2024 successful for Nokian Tyres and our partners. We chat with Vice Presidents Lauri Halme and Tommi Heinonen about our growth and customer relationships. We chat with tire shop owner John Linder about the rollout of the "home run" Nokian Tyres Remedy WRG5 all-weather tire. And we travel to Dayton for a visit with Warehouse Lead Jonathan Hall about the growing culture at our North American factory.

Niagara Battery & Tire started selling Nokian Tyres products just over two years ago. On this episode of the Journey Podcast, we check in with them to see how the relationship is going, why they signed on in the first place, and why they would recommend Nokian Tyres to customers and fellow dealers. Plus, we dive into the unique weather in the Niagara region, and how it plays into their product recommendations to consumers.

Nokian Tyres is celebrating 90 years since we invented the winter tire. In honor of the milestone, we're taking listeners behind the scenes to experience a treacherous winter tire film shoot. How did our flagship Nokian Tyres Hakkapeliitta winter tires help avoid disaster? Plus, Hakka Ambassadors weigh in on why they love Nokian Tyres winter tires. Celebrate with us at NokianTyres.com/Winter90.

The all-weather tire celebrates its 25th anniversary this week! In honor of All-Weather Week, Nokian Tyres sits down with two experts in the only true year-round driving solution. Nick Fox of Gills Point S has sold all-weather tires for years as a dealer in Montana, Idaho and Utah. What is the key to educating drivers? And Nokian Tyres Development Manager Leo Hillman discusses how the inventor of the all-weather tire continues to serve as a leader, with six generations of all-weather products.

On September 19, Nokian Tyres celebrated the grand opening of its new tire factory in Oradea, Romania. We attended the event and spoke with Senior Vice President of Operation Excellence Adrian Kaczmarczyk about how the factory represents our larger global business strategy. Plus, we are excited to invite dealers to get involved in two campaigns that celebrate major milestones for Nokian Tyres and our industry.

How is tire testing in Spain helping Nokian Tyres develop tires for North American roads? And how is a tire shop in Alaska preparing for an electric future? Nokian Tyres sits down with a tire test leader at Hakka Ring in the deserts of Spain to discuss tire testing at the state-of-the-art facility, then journeys to the Land of the Midnight Sun to explore how Alyeska Tire is embracing EV drivers.

It's an electric journey in the automotive space these days. As more drivers opt for electric vehicles, how is Nokian Tyres meeting their needs? A popular EV expert dives into why he, and a growing number of his fans, are Nokian Tyres customers. Then, Nokian Tyres Vice President of Product Management Marko Saari stops by to explain our Electric Fit symbol. How do we ensure the latest generations of all our tires are seamless fits for EVs? Learn more about Nokian Tyres' EV-ready tires at NokianTires.com/EVs.

Nokian Tyres has completed the ramp-up stage at its North American factory in Southeast Tennessee. On this month's show, we chat with Dayton Factory Warehouse Manager Keith Wilkerson about the significance of Nokian Tyres' new finished goods warehouse at the campus. And we catch up with Test Engineer Marc Cooper about our increased testing efforts in North America.

Protecting the environment is a vital pursuit, but it can be hard to connect the dots from sustainability to a tire's value to consumers. Thrive Regional Partnership's Rhett Bentley is accustomed to pitching how green practices can lead to growth. The chief communications officer weighs in on how to turn sustainability into a value proposition for drivers.

How will Nokian Tyres' new all-weather tire help tire businesses grow? Linder Tire Owner John Linder talks about how the new Remedy WRG5 tire will help him serve his customers and build loyalty to his business.