Send Us Your Questions & Feedback! 🔊 Summary In this episode, Roger Magalhães takes you back to 2006 — when a “simple” motorized shade install nearly made him quit the trade. No YouTube tutorials. No hotline. Just sweat, frustration, and a remote that refused to cooperate. Fast-forward to today: a similar job, decades of experience later, and the same type of shades — only this time, it took less than 25 minutes. The difference? Training, scars, and resilience. Roger shares how the toughe...

Send Us Your Questions & Feedback! Pedaling Through Life's Hurricanes 🚴💨 Ever feel like you’re just pedaling and hoping life doesn’t run you over? Roger opens up with that raw, honest truth. This episode isn't about perfectly polished plans; it's about what happens when life throws two hurricanes at your brand-new "fresh start." Episode Summary: Roger recounts his "new beginnings" in Tampa — a birthday, a new house, and a fat bike he swore would make him an REI action hero. But just two...

Send Us Your Questions & Feedback! Your Expertise is a Ferrari; Let’s Ensure It’s Priced Like One Description: Have you ever noticed how the price of a simple bottle of water can vary wildly depending on where you buy it? This episode dives deep into the psychology of pricing and perceived value—why location, positioning, and the story behind your service can make all the difference. In the world of window treatments, your expertise is not just a product; it’s a premium experience that d...

Send Us Your Questions & Feedback! From "Crazy Train" to Calm Sanctuary: What Ozzy Osbourne Taught Me About Windows & Life This ain't your usual window treatment podcast, folks. But then again, I'm not your usual window guy. This week, we're doing a deep dive into something unexpected: the passing of a legend, Ozzy Osbourne. His music—the soundtrack to my youth—revealed some profound truths about the spaces we create and the lives we live. Join me, Roger, as we peel back the layers...

Send Us Your Questions & Feedback! Description: In this episode, Roger shares a story that cost a colleague $3,200 — and it all comes down to one thing: charging a measuring fee. If you’ve ever been ghosted by a client after doing a site visit, this one’s for you. We dig into why collecting a fee upfront protects your time, your expertise, and your bottom line. Roger also shares extra insights not included in the blog post, like how this simple strategy filters out tire-kickers and attra...

Send Us Your Questions & Feedback! Episode Description: In this episode, Roger dives deep into seemingly disconnected stories that ultimately weave together to reveal a fundamental truth about business and life. From the audacity of choosing orange glasses to a masterclass in customer service from none other than Metallica, and even a minor mishap with an oversized couch. Discover why the true essence of your brand lies in making clients feel "relieved, seen, and taken care of." Key Takea...

Send Us Your Questions & Feedback! EPISODE SUMMARY You might think a heavy metal concert is just loud music and flashing lights. But for me, Roger Magalhães, it became an unexpected masterclass in business, branding, and human connection. This episode pulls back the curtain on the raw, unfiltered lessons I learned from the mosh pit at a Metallica show in Tampa, showing how they apply directly to your work in the window treatment industry. THE A-HA MOMENT Just like a perfectly tuned guitar...

Send Us Your Questions & Feedback! EPISODE SUMMARY In this unfiltered episode, I, Roger Magalhães, pull back the curtain and tell the story behind one of the biggest "recalculating" moments of my life: the move from Boston to Tampa. It wasn't just a change of address; it was a search for clarity, for a "margarita-environment" that truly made sense. And believe me, your windows have everything to do with it. THE A-HA MOMENT Many people think blinds and shades are just for blocking the sun....

Send Us Your Questions & Feedback! EPISODE SUMMARY In this heartfelt Blind Audacity episode, I'm pulling back the curtains (pun intended!) on a monumental chapter in the Shades In Place story—our big move from Boston to sunny Florida! After two decades of installing custom window treatments, building relationships, and growing roots in New England, this episode shares the emotional journey of transition and expansion. WHAT YOU'LL DISCOVER The Boston Legacy: How closing our Massachusetts...

Send Us Your Questions & Feedback! Episode Summary: In this episode of No Strings Attached, Roger dives into the importance of planting seeds—small, consistent actions that help window treatment installers grow their reputation, skill set, and client base. Whether you’re just starting out or you’ve been on the ladder for years, this conversation is packed with practical insights that can elevate your career and expand your opportunities. Roger explores the mindset shift from being "just t...

Send Us Your Questions & Feedback! 🔊 Episode Summary: After a brief hiatus, Roger Magalhães returns to the mic with renewed energy, sharper focus, and a lot to share. In this comeback episode, he pulls back the curtain on what’s been happening behind the scenes — from shifting business gears in Tampa, rethinking work-life balance, to launching fresh ideas for the No Strings Attached podcast. Whether you’re a loyal listener or brand new to the show, this episode sets the tone for what’s ah...

Overview: In this episode, Roger Magalhaes dives deep into how Trading Up Consulting and Trading Up Academy are transforming the window fashion industry. Discover the 15 educational opportunities available that will elevate your installation skills, improve customer service, and help you advance professionally—whether you’re just starting out or looking to take your expertise to the next level. Key Takeaways: An overview of why education is the missing piece in the window covering industryD...

Send Us Your Questions & Feedback! Overview: In this candid solo episode, Roger Magalhaes spotlights a universal truth for all success-minded professionals: the relentless pursuit of excellence. Through a real-world case study, you'll learn how even small errors can deeply affect customer experience—and how to turn those moments into powerful opportunities for growth. What You’ll Learn: Why “good enough” isn’t enough—consistent quality is the true key to long-term business success.Simple...

Send Us Your Questions & Feedback! Episode Overview: Welcome back to the Trading Secrets Podcast, now a proud part of “No Strings Attached – Untangling Conversations About Shady Topics.” In this practical and eye-opening episode, Roger Magalhaes explores the often-overlooked subject of insurance for window treatment installers. You'll learn not just why insurance matters, but how it has saved trade professionals in real-world scenarios and how it can give you long-lasting peace of mind. ...

Send Us Your Questions & Feedback! Episode Overview: In this actionable episode, Roger Magalhaes uncovers why the smallest details can make or break success in the window fashions industry—a sector driven by discretionary income, where clients are extra selective about whom they trust. Roger shares concrete strategies that will help you become a top-tier window treatment installer and earn loyal, repeat clients who refer you with confidence. Key Highlights and Takeaways Why Details ...

Send Us Your Questions & Feedback! Episode Overview In this episode, Roger Magalhaes dives into the power of continuous improvement—or “Kaizen”—and why it’s fundamental for any window treatment installer who wants to reach the top of their field. Discover how adopting a Kaizen mindset doesn’t just transform your daily workflow, but also leads to happier clients, greater confidence, and long-term business growth. Key Topics Covered What is the Kaizen philosophy? A Japanese concept foc...

Send Us Your Questions & Feedback! Episode Summary In this heartfelt episode of the Trading Secrets series—part of the “No Strings Attached” podcast—window treatment veteran Roger Magalhães shares a powerful message: celebrate your small wins, not just the big ones. After surviving four near-death experiences before age 25, Roger brings a unique perspective on life, gratitude, and progress in the window fashion industry and small business entrepreneurship. Roger reflects on his journey f...

Send Us Your Questions & Feedback! Episode Summary In this energizing episode of the Trading Secrets series, host Roger Magalhães explores why showing up—both online and in person—is critical for success in the window treatment business. This episode is packed with straightforward, actionable advice for window covering professionals, including SEO strategies, branding tips, and essential etiquette that sets you apart from the competition. Roger shares relatable stories and a recent per...

Send Us Your Questions & Feedback! Episode Synopsis In this episode of No Strings Attached, Roger Magalhães—industry veteran, installer, trainer, and founder of Shades In Place—addresses one of the most overlooked challenges in the window treatment business: ego and its long-term impact. Roger shares why ongoing education, humility, and a willingness to learn are key to long-term success, both professionally and personally. This episode was sparked by a listener’s question, underscorin...

Send Us Your Questions & Feedback! Episode Overview Welcome back to another episode of The Trading Secrets Podcast! In this episode, Roger dives into the often-underrated value of networking, seminars, and home shows within the window treatment industry. Have you ever wondered if attending a trade expo is truly worth your time? Roger shares why these events can be a game changer for your career, offering actionable tips on how to prepare, get the most value, and skyrocket your professi...