I was grateful for the opportunity to lead a workshop for TechCon Unplugged this year. As a good marketer does, I documented the whole thing. I hope this helps you on your MSP Marketing journey!Stop Using Sh*t content! Visit campers.msp-camp.com to instantly upgrade your MSP Marketing Content
We're back and better than ever!
Co-Hosts Nigel Moore and Taher Hamid talk lessons from ScaleCon24 and what's in store for ScaleCon25!
If you're on the fence, make sure to listen to this one and grab your ticket at scalecon.com!
We talk a lot about campaigns. Campaigns give your marketing a focus and make it easier to actually get leads when marketing your MSP.
In this episode, we review:
If you've wanted to run a marketing campaign but just don't know where to star, this episode is for you.
Want to grab the campaign we reviewed in this episode? Start a trial and grab it for free
Tickets go up in price every 30 days. Lock in your price and get to New Orleans September 25-27.
Room Block and tickets at: ScaleCon.com
Last year was a hit, but we learned A TON. We're bringing all of those improvements to ScaleCon25. Get ready for an incredible value packed event!
Send help!
Taher and Steven are tied up in the closet and Maddie and Sunny stole the pod!
We have no idea what they're going to say...
Good luck to you all and please send help!
P.S. they have us watching "Love Island" on repeat while we're trapped. I would rather be waterboarded.
Early Bird Pricing goes up July 1st! Lock in your ticket today at: ScaleCon.com
We only have 400 spots and almost HALF are already sold. Don't wait to get your ticket. You won't want to miss it!
We're all great at thinking about what we SHOULD be doing.
Oh, we SHOULD start a podcast.
We SHOULD start advertising.
We SHOULD host an event.
There are so many shoulds that it's crippling. When we finally get going again we want to do too much because we've been shoulding all over ourselves for months so we want to make up for it.
So we create and start executing on an elaborate and all consuming marketing plan. All the things!
But then we fall off for a month.
It's such a heavy lift to get the machine going again that we... never do.
When I think about adding a new tactic into the strategy I always weigh the value to sustainability. Will it be easy to keep the thing going? If not, I will not add it in unless I'm hiring someone or an agency to do it for me. Full stop.
In this episode we go over:
We also sing and dance a bit but you can skip that part if you want to avoid the second hand cringe.
We just increased our monthly trial to 30 days. Summer is always slower so it's one of the levers I get to pull to increase new members coming in. We will undoubtedly go to a shorter trial after summer, so might as well lock in your longer trial now! Month to month cancel anytime as always with ALL of our services.
Webinars can be an excellent tool for lead generation for MSPs... or they can be a complete waste of time.
It all depends on:
1. Topic
2. Marketing
3. Follow Up
In this episode, we go into detail on each category. Including some excellent ideas for topics you can use for your next webinar!
We posted our first ready to run webinar last month and it was a hit! Because of the reception, we've create a whole pipeline of new ready to run webinars that our members can choose and use in their marketing :)
A tale as old as time.... Marketing vs Sales.
"Sales isn't closing the leads we send over!"
"Marketing is sending over shit leads"
etc etc etc etc
In this episode, we breakdown who wins this epic battle! Don't miss this one...
Tired of tired and boring content? Check out MSP Camp! and start a 30 day trial!
This week I flew to Las Vegas to spend two days at the Aquisition.com headquarters for their Scaling Workshop.
It was interesting to say the least.
From finding out my business was worth $0 to an upsell that costs more than a car... I couldn't be happier with my experience.
I rambled a bit on this one, but hope you still find nuggets of value in there somewhere.
Apologies on the audio quality on this one yall! No idea what happened but we'll do better testing for future episodes.
I am very lucky to talk to dozens of MSPs every month. I've heard (and believed) many myths over the years.
In this episode, we address those myths head on.
We got stood up at the Q&A meeting so we recorded a shoot the shit episode.
If you want to hear some bad jokes, random updates, why Steven is jogging again, and how Taher is getting cauliflower ear. This is for you.
If you're looking for value... maybe skip this one lol
Nothing in Marketing and Sales happens in isolation.
However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can.
I rate each one based on these 3 criteria:
1. Effort
2. Time to Success
3. Expense
That way you have a more well rounded idea of which of these tactics you can commit to and which ones you may want to wait until you're more mature in your marketing and sales efforts.
LIMITED TIME OFFER - SCOUT PLUS LIFETIME MEMBERHSIP FOR ONLY $2,500
Lock in your lifetime offer and start putting these tactics to work: https://campers.msp-camp.com/
Nothing in Marketing and Sales happens in isolation. However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can. I rate each one based on these 3 criteria:1. Effort2. Time to Success3. ExpenseThat way you have a more well rounded idea of which of these tactics you can commit to and which ones you may want to wait until you're more mature in your marketing and sales efforts. LIMITED TIME OFFER - SCOUT PLUS LIFETIME MEMBERHSIP FOR ONLY $2,500Lock in your lifetime offer and start putting these tactics to work: https://campers.msp-camp.com/
I have a massive archive of some of my favorite ads of all time.
"We all hate ads in general, but we love ads in particular."What makes an advertisement good or bad?In this episode, we watch and review 6 ad creatives. Some good. Some bad. Some B2B. Some B2C. We can learn from each category. Stop Using Sh*t content! Visit msp-camp.com to instantly upgrade your MSP Marketing
Andrew is one of the greatest leaders I know. His team is stellar, what he has accomplished is incredible, and his passion is contagious!
In this episode we discuss how Vision and Culture align, managing teams, eliminating distractions, and how to grow even when resources may be strapped at first.
I thoroughly enjoyed this conversation and learned a lot. I hope you do too!
**Go to 6 minutes if you want to skip my housekeeping**
Sorry not going to spoil it in the description! Click on the episode and get to listening!
I'm speaking from experience how harmful shiny object syndrome can be to long term growth. It took me years to mature enough in my marketing career to understand when something is just a distraction.
It's easy to get caught in the trap of "shiny objects" when it comes to growing your business.
Instead of being a white belt in a bunch of shit, it's time to focus and get excellent at the things you're already doing!
Yeah. Simple concept. The longer I'm in marketing the more this is becoming a universal truth.
You know what's cool though? We have ads for any format you can image right on MSP Camp.
SEO is dead! And it has been 15 times in the last 15 years.
Don't listen to the bullshit. The effort you're putting into your website, SEO, and content is not going wasted.
In this episode, we talk about how search is changing, the $7,000 MRR lead that came in from ChatGPT to an MSP client of ours, and specifically how to rank in the new world of SEO.
Don't worry SEO is not dead or dying and in this episode we show proof :)
Tired of boring MSP Content? What are you waiting for? Check out msp-camp.com and start a trial today!
