If you’ve ever wondered how top real estate agents turn social media followers into clients, this episode is your blueprint. Dan Rochon and Bryon Ellington dive deep into the 11 proven types of social media posts that drive engagement, build trust, and convert views into appointments. You’ll learn how to use “parasocial relationships” to your advantage, why consistency beats perfection, and how to create simple, authentic content that generates leads — even if you hate how you look or sound on video. Whether you’re a new agent trying to gain traction or a seasoned pro ready to scale your online presence, this conversation will give you actionable ideas you can post today. About the Guest: Bryon Ellington is the Chief Learning Officer at eXp Realty — a newly created role designed specifically for him. With a career spanning leadership positions at multiple top brokerages, Bryon is one of the most respected voices in real estate training and education. He is the visionary behind “Lead Mastering,” a program that blends research, top-agent strategies, and practical systems to help agents generate leads through mastery and consistency.