Nightclub & Bar Marketing Podcast - Louie La Vella
Louie La Vella
28 episodes
1 day ago
Discover how Louie La Vella fills venues using the social media algorithm to his ”unfair advantage”. While most businesses fight the algorithm and give up on social media, the LAVELLAMETHOD uses social media to develop a successful strategy and predictably sell out nightclubs and bars.
Learn from speaker/author and global concert, nightclub and festival marketing expert Louie La Vella.
All content for Nightclub & Bar Marketing Podcast - Louie La Vella is the property of Louie La Vella and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Discover how Louie La Vella fills venues using the social media algorithm to his ”unfair advantage”. While most businesses fight the algorithm and give up on social media, the LAVELLAMETHOD uses social media to develop a successful strategy and predictably sell out nightclubs and bars.
Learn from speaker/author and global concert, nightclub and festival marketing expert Louie La Vella.
When we get bombarded with links and messages all day long, we don't have time to review an EPK (electronic press kit) - so what do I personally look for when reviewing music and DJ mixes (to sign for brand development or bookings)?
Trick question, the obvious answer is BOTH. But the real question I get all of the time is, what is the difference between the two? Branding vs Marketing.
The beauty of social media behaviours is that people as so quick to jump on you for a mistake and also just as quick to forget - IF you handle the situation properly. Not doing so can
Social media marketing does not to well if you "set it and forget it." Automation tools are amazing, but if you get lazy and forget to engage, you just might find yourself spending ad dollars to promote your competition.
How is it possible for you to beat me at the music marketing game? I've been in this long enough to know I can win, every time. BUT, there is a way to beat me... how?
What happens when you can't skip YouTube ads! Ahhhh! We loved counting down 5-4-3-2-1-SKIP every time we get interrupted with a YouTube ad, and now their new 6 second ad product is non-skippable. As a marketer, you NEED to create content that is quick but also very entertaining and engaging. This interruption can cause a consumer to get annoyed and actually start to hate your brand, not what you want. Entertaining advertising? Great content? They may love the quick video and click out. That's exactly what you want.
What are the best ways to find and use Instagram and Snapchat influencers? How can these people expand your marketing reach? Have we seen this before? Yes we have.
What does Generation Z have up their sleeve? Social marketing is going to change again, and it's all because of GenZ. Closed social networks are on the rise and marketers need to know what they are, how to use them and how we are possibly going to market in them!
Why do we use Twitter anymore? How effective is the platform for nightclub and bar marketing, especially since our demographic is now coming into age - and use platforms like Facebook, Instagram and even Snapchat now.
How are these brands getting their logos on everyone's Snapchat images/videos? It's called geo filters and just released to businesses. Find out what they are and how your nightclub or bar should be using them.
Nightclub & Bar Marketing Podcast - Louie La Vella
Discover how Louie La Vella fills venues using the social media algorithm to his ”unfair advantage”. While most businesses fight the algorithm and give up on social media, the LAVELLAMETHOD uses social media to develop a successful strategy and predictably sell out nightclubs and bars.
Learn from speaker/author and global concert, nightclub and festival marketing expert Louie La Vella.
