This week, I talk about a simple 5-step framework that I adopt/have adopted during the last 8 years of my F&B marketing career in the Middle East and Southeast Asia. Following an article that I had written about six successful pandemic pivots in Vietnam which got over 2,000 hits overnight and featured in e27, Asia's largest tech online media platform, I decided to share these 5 simple steps as well as industry insights in Vietnam.
I talk about social, cultural, economical and technological changes that impact dining behaviour in Vietnam as well as rethinking traditional 'strengths' such as a restaurant's location - how can you leverage this in the new normal to pivot your business?
I hope you enjoy this podcast, #HappyPivoting and Happy National Day Vietnam! 🇻🇳
In this episode I speak with Didier Chanove, Head of Marketing at Unilever Food Solutions and and Asia Business Development Lead at The Vegetarian Butcher. We talk about the driving forces behind this new food trend in Southeast Asia, it’s growth in the region and how Unilever Food Solutions intends to penetrate Southeast Asia’s street food scene. Fun fact: Southeast Asia is the region where its people eat out the most. Lastly, I get to find out when Burger King (which uses the Vegetarian Butcher) will be launching in Southeast Asia.#plantbased #foodtrends #southeastasiafoodculture
For more information on the latest food trends and news in Southeast Asia, check out www.jovelchan.com or follow me on Facebook (@joveleugeniachan)