#146: This is Why The Solar Industry is Dying

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Next Level Pros

Chris Lee

149 episodes

4 days ago

Welcome to Next Level Pros, where we explore the journeys of some of the most successful and inspiring entrepreneurs from around the world. I'm your host, Chris Lee. Throughout my career, I've founded multiple nine-figure companies and learned a thing or two about what it takes to succeed in the world of business. Now, I want to share those lessons with you by bringing on guests who have their own incredible stories to tell. I'm on a mission to find the most unique and entertaining individuals that have done it the right way.

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Entrepreneurship

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#146: This is Why The Solar Industry is Dying

Next Level Pros

41 minutes 28 seconds

3 weeks ago

#146: This is Why The Solar Industry is Dying

Welcome to a new episode of Next Level Pros! In this high-energy workshop, solar industry expert Chris Lee breaks down the critical strategies for building a profitable solar business. Designed for solar entrepreneurs, sales professionals, and installation company owners struggling with low margins and industry challenges, this episode provides a roadmap to transform your solar business from surviving to thriving.

Highlights:

"There's no such thing as lazy people. Only unclear people."

"Competition is only the pain that you are solving."

"Customers do not buy because of price, and reps do not work for you because of commission."

"I would much rather recruit a C player and train them up to be a B player."

Timestamps:

00:00 Industry Introduction: Solar's Current Challenges

09:50 Attracting Top Talent Through Clear Vision

13:58 Why the "Red Line" Model Destroys Businesses

20:30 The Importance of Prioritizing Company Health

22:58 Breaking Down Revenue and Margin Structures

25:22 W2 vs 1099: Building a Valuable Organization

28:02 Motivating Sales Reps Beyond Commission

29:01 The Fallacy of High Commission Rates

30:16 Recruiting and Developing Sales Talent

35:00 Leveraging AI and Technology in Business

Want me to teach you how to grow your business? Text me! 509-374-7554

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