In this episode titled “Podcasting’s Future Is Choice”, hosts Todd Cochrane and Rob Greenlee discuss various aspects of the podcasting industry, particularly surrounding the upcoming Podcast Movement event.
The episode begins with Todd and Rob greeting each other and discussing their plans to attend the Podcast Movement conference. They discuss the costs associated with attending the event and express hope that it will attract a good turnout. Todd mentions the high price of coffee at the venue, leading to a discussion about the costs of refreshments at such events.
They then transition to a new topic, discussing a recent article by Tom Webster that highlights a survey revealing the public still predominantly expects podcasts to be audio-based. The hosts analyze and debate the implications of the data, discussing how perceptions may be shifting regarding the definitions of podcasts as audiences encounter more video content.
Rob comments on the current state of the podcasting industry, describing it as “cloudy” due to the evolving relationship between audio and video formats. He reflects on how podcasting has become increasingly commercialized over time, similar to mainstream media, with a growing focus on monetization and advertising.
As the conversation progresses, Todd and Rob delve into a podcast study indicating that most listeners dedicate only three hours a week to podcasts, questioning the implications of such limited consumption. They also discuss the growth in podcast advertising revenue, which has reportedly risen, but express skepticism about the figures presented, particularly in light of layoffs within the industry.
Todd mentions Spotify’s plan to raise subscription costs for users outside the U.S. and discusses other industry trends, such as the dual nature of recent podcasting content. Rob notes that some networks are canceling podcasts labeled as risky because of their unfiltered content.
The hosts shift to a discussion about the upcoming Podcast Movement, focusing on the various sessions and their related topics, with a notable emphasis on video in podcasting. They also touch on the challenges of securing accommodations at the event.
Towards the closing of the episode, Todd and Rob recount their personal travel experiences and provide insights into Internet speeds available in their respective areas, reflecting on the necessary infrastructure for modern podcasting.
In conclusion, they agree to return with insights and updates from Podcast Movement in a future episode, signing off with their contact information.

In the latest episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, the discussion begins with a light greeting and banter about upcoming events, particularly Todd’s anticipated return to the United States and the podcast movement. They briefly touch on the advertising campaigns Todd has been involved with on PodNews and his challenges with launching GuestMatch.pro, a new platform aimed at connecting podcasters with guests.
As the conversation progresses, they delve into Netflix’s shifting focus towards video content and its impact on traditional media. Todd shares his skepticism about the effectiveness of simple audio being placed on video platforms. At the same time, Rob discusses the implications of this shift, noting how it might reshape the dynamics of podcast talent.
The hosts then spotlight Overcast’s testing of built-in transcript support, congratulating founder Marco for joining Apple Podcast and Pocket Cast in incorporating transcripts. They hope that Overcast will adopt the transcript tag from RSS feeds, thereby increasing accessibility to podcasts.
The episode transitions to a discussion about Spotify, covering its challenges with ad revenue despite overall profit increases. Rob notes the industry’s pivot towards subscription models and raises questions about Spotify’s advertising future.
The conversation shifts towards programmatic ads and how new players in the space, like rss.com, are establishing their presence with low payout thresholds. Todd and Rob discuss the implications of advertising and the financial dynamics of big tech companies managing content platforms.
They also highlight a recent list from Time magazine that featured the 100 best podcasts, expressing disappointment over the omission of notable shows such as “Pod Save America” and “The Joe Rogan Experience.” The hosts speculate on the potential political bias in the selections.
Further conversations explore the estimated boom in the podcast market projected to reach $40 billion by 2025; however, they debate whether this is realistic given the nature of the industry.
The discussion then navigates through the broader podcast landscape, tackling the nuances in monetization paths for creators and the increasing reliance on private platforms like Patreon and Substack.
Todd and Rob reflect on the evolution of audience engagement, particularly with women-led podcasts establishing a significant presence compared to traditional solo-hosted shows, which men often dominate. They discuss the importance of forming direct relationships between creators and their audience, encouraging creators to harness tools for community building and revenue generation outside traditional platforms.
As the episode nears its conclusion, they share personal anecdotes related to travel and technology, with Todd recounting his experiences with AI capabilities in optimizing tasks, such as finding flight deals.
Overall, the episode offers a comprehensive update on the podcasting industry, examining shifts in media consumption, the economic landscape, and providing guidance for creators navigating these changes. The hosts conclude the show with a reminder about their respective social media handles and encourage audience engagement before wrapping up.

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss various aspects of independent podcasting, referencing the financial success of the Joe Budden Network, which reportedly makes over a million dollars a month on Patreon plus an equal amount in advertising revenue. Todd expresses his views on what constitutes an independent podcast, questioning whether contracts with platforms like Spotify affect that classification. Rob adds that the definition of independence in podcasting is convoluted, as many shows labeled as independent still utilize a team for production.
The conversation highlights that Joe Budden once had a contract with Spotify but is now considered independent, having left due to insufficient financial support. Todd believes that many independent podcasters can sustain themselves financially through strategic planning and high-quality content, even with a small team.
Furthermore, they discuss monetization strategies, including flexible donation models on platforms such as Patreon & Paypal. Rob shares that he views independent podcasts as those that control their content rights and haven’t given them over to a larger platform. Both hosts agree on the changing landscape, where even well-known podcasters can still consider themselves independent despite having support teams.
As the dialogue progresses, they discuss NPR’s funding cuts and the implications of these changes on independent content creation, highlighting the evolution of podcasting since its inception around twenty years ago. They reflect on how their audience demographics have evolved alongside them, with the younger audience now more prevalent than when they first started.
The latter part of the episode transitions into a discussion about industry events, with a particular focus on the upcoming Podcast Movement conference. Todd shares insights on the scale and focus of the event, noting a shift towards more corporate sponsors and fewer independent participants. They highlight the need for unified metrics in podcasting to simplify advertising buy decisions, citing confusion among ad buyers.
As the conversation draws to a close, Todd and Rob cover the emerging trend of AI-generated voiceovers for ads, discussing potential ethical concerns and implications for audience trust in advertisements. They ultimately invite listeners to share their thoughts and feedback regarding the show and the topics discussed.
The episode concludes with both hosts sharing their contact information and encouraging audience engagement, highlighting the continued evolution and challenges within the podcasting landscape.

In this episode titled “Adam Curry Returns and Spotify’s Seven Million Shows,” hosts Todd Cochrane and Rob Greenlee welcome listeners to the new media show. Rob expresses his excitement about discussing various topics, particularly noting the significant milestone of seven million podcasts, mainly attributed to Spotify (wink)(wink).
As they delve into the numbers, Todd and Rob comment on how many new podcast creators fail to enable RSS feeds at Spotify, which limits their reach to platforms like Apple Podcasts. Todd notes that Spotify’s exclusive setup has led to many underwhelming shows, which the Podcast Index has responded to by halting the listing of new shows due to a high failure rate.
Rob points out the false perception of success that arises from inflated numbers while highlighting the challenges new creators face in achieving real engagement. Todd emphasizes that many shows are simply tests with little commitment behind them. They discuss the implications of free trials offered by hosting services, revealing frustrations with the influx of low-quality or “scammer” shows that clutter platforms.
The conversation shifts to the current climate in podcasting, where the number of new shows has decreased compared to previous years. Rob mentions that while many creators are searching for side hustles, they often have unrealistic expectations regarding making money through podcasting, which requires more effort than they anticipate.
Todd discusses the confusion many users have regarding the relationship between hosting platforms and listening services, citing that many believe Blueberry is a listening platform, which it is not. They also address Spotify’s reluctance to help creators connect with Apple Podcasts. Todd shares his experiences with users who mistakenly reach out to Blueberry for help with Spotify-related issues.
As they continue, Todd reveals internal data suggesting that many podcasts are inactive or have “dead” RSS feeds, while illustrating Apple’s unknown criteria for keeping their catalog updated compared to other platforms. Todd speaks about a rare rejection moment from Apple regarding a show based on audio quality, which Todd describes as surprising.
The episode then takes a turn towards upcoming events in the podcasting space, with mentions of Adam Curry’s participation in Podcast Movement. Todd sadly recalls past sessions that have drawn sparse attendance, emphasizing the need for promotion to attract audiences to such events.
They briefly discuss YouTube’s efforts to crack down on low-quality content generated by AI, contrasting it with the podcasting landscape, and share concerns about the rising dominance of AI in content creation. Todd shares his methods for utilizing AI tools to assist in content preparation, while maintaining that human oversight is crucial.
Towards the conclusion, the hosts touch upon trends in audience creation and how individuals are increasingly perceiving themselves as creators amid a deluge of content. They also address current scams and phishing attempts, urging listeners to be vigilant in protecting their online presence and assets.
Finally, Todd expresses his excitement about the potential new fiber internet service coming to his area, and they share amusing anecdotes about scams encountered online. Rob mentions a recent scam involving fake podcast opportunities, urging caution in distinguishing legitimate offers from fraudulent ones. The episode wraps up with both hosts thanking their audience, sharing their social media handles, and teasing future topics before signing off.

In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, the discussion centers on various topics in the podcasting space, with a particular focus on the emerging interest in video podcasting publishing formats.
The episode starts with Todd welcoming listeners and mentioning that Rob has joined him for the episode. They begin by discussing the ongoing evolution in podcasting and how the interest in video podcasts via open RSS feeds is growing. Rob notes that such interest might seem new, but has been simmering for some time.
Todd brings up a behind-the-scenes conversation from a Slack channel regarding HLS (HTTP Live Streaming) and how it is being discussed among industry peers. He mentions his conversations with Apple during a recent podcast event in London, reflecting on how he may have been one of the few advocating for the issues at hand.
As they continue, they touch on the technical challenges surrounding hosting video podcasts, particularly the costs associated with bandwidth and the potential impact of monetization if platforms like Apple start caching video content. Rob expresses that the architecture for programmatic advertising in video podcasts is there but hasn’t been fully implemented.
The hosts reflect on whether they’ve received feedback from their audience regarding the video quality of past shows and review the general appetite for audio versus video content in the industry. They discuss how audience feedback on video quality has been minimal over the years.
Todd shares a recent observation about video podcasts, highlighting the importance of streaming technology versus traditional MP4 formats and emphasizing the need for seamless switching between audio and video. They both agree on the necessity of making video content discoverable, particularly by platforms like Apple.
The conversation shifts towards advertising trends in the podcasting industry. Todd notes concerns over a softening podcast advertising market and declining CPMs, while Rob suggests that this might influence future advertising strategies. They mention how engagement could be affected by shifts from audio to video formats and the importance of retaining a user-friendly experience in the podcasting landscape.
Todd shares insights from PodTrak regarding a decline in podcast rankings and engagement, indicating that advertisers must reevaluate their strategies in light of shifting audience behaviors. The hosts consider how competition from platforms like Spotify and YouTube may drive innovation in video podcasting and how the industry might adapt accordingly.
In discussing the aesthetics of podcasting setups, Todd mentions watching bourbon review channels on YouTube and how they reflect a shift towards more authentic settings. They deliberate on the evolving visual appeal in podcasting, suggesting that traditional studio setups may be on the decline in favor of more natural environments.
Returning to technical and content-related issues, they both express concern about the implications of AI-generated content in the podcasting space, debating the ethics and how misinformation could be flagged in audio content. Todd proposes a need for a system to delineate levels of AI involvement in content creation.
As the episode wraps up, Todd and Rob invite listeners to engage with them by sharing feedback on topics or insights they might wish to discuss about the podcasting industry, emphasizing their openness to candid discussions on advertising trends.
Both hosts conclude by encouraging their audience to subscribe to the podcast, highlighting its availability on various platforms and emphasizing the ongoing relevance of audio and video content creation within podcasting. They sign off, looking forward to reconnecting in the next episode.

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss various developments in the podcasting industry, including the surge of live festivals, the opening of awards voting, and Apple’s 20th anniversary of supporting podcasts.
The episode begins with Todd and Rob checking in with each other, with Todd sharing updates about his studio and the issues he’s experiencing with his podcasting gear. They quickly dive into topics set for discussion, mentioning the podcast awards and podcast festivals. Todd highlights the recent discussions surrounding Apple Podcasts and its 20-year support, reflecting on the nostalgia and excitement, but also expressing a desire for Apple to promote shows that have been around for that long.
Rob agrees, pointing out that newer audiences may not be interested in the legacy shows. They also discuss the growth of live podcasting events, referencing past successes and the potential for more live events, especially in major cities like New York.
As they delve deeper, they express concern about the future of podcast conferences in the U.S. Todd mentions a decline in interest in these events, contrasting it with the vibrant atmosphere at previous gatherings. They reflect on their past experiences at successful live events, speculating that the popularity of podcasting could lead to a resurgence in live, fan-focused events.
The conversation shifts to the upcoming Podcast Movement conference in Dallas, where both hosts will be attending. Todd voices concerns about attendance and the changing nature of these events, suggesting a strategic shift where they will focus more on promoting their new product.
The hosts then discuss the upcoming People’s Choice Podcast Awards, noting slightly lower registration numbers this year but emphasizing the significance of being included on the slate. They encourage podcasters to register and participate, comparing the awards to the increasing number of different award ceremonies emerging in the industry.
The latter part of the episode centers on the debate about video podcasting versus audio. There is a discussion about the merits and challenges of video podcasts, including resource demands, audience engagement, and technical aspects like HLS (HTTP Live Streaming). They touch on HLS technology and the current reluctance of various hosting platforms to adopt it, noting that while video has advantages, audio still holds significant value.
Finally, they conclude with a brief note about Audacy partnering with iHeartRadio to expand its podcast reach, before reiterating the mixed feelings surrounding the current state of the podcasting industry and the need to attract new creators. They emphasize the importance of delivering viable audio content, especially for new podcasters, encouraging a continued focus on growth and sustainability within the medium.
The hosts close the episode, thanking their audience and mentioning their respective contact information, inviting listeners to engage with them further.

In the podcast episode titled “Expanding Podcast Image Standards for a Better Cross-App Experience,” host Todd Cochrane starts by welcoming listeners to the show. He mentions that Rob Greenlee is absent due to personal business but will return next week. Todd expresses his gratitude to both live listeners and those tuning in later.
Todd discusses ongoing developments within the podcasting space, particularly surrounding Podcasting 2.0, which aims to expand image specifications for podcasters. He explains the recent Apple announcement regarding new image specs for podcast art, emphasizing the need for diversification across apps and websites, as not all have the exact requirements. Todd points out that the traditional 1400×1400 pixel image format is insufficient for some platforms, suggesting that podcasters should provide specific image sizes for different apps to improve the user experience.
He provides an example of how developers and creators could include tags in their RSS feeds that specify the purpose and specific sizes for images, citing the example of a banner image that Overcast might require. Todd believes that offering a variety of image sizes will enhance the experience for listeners and facilitate better representation across different platforms.
Todd also notes the potential benefits of creating episode art using artificial intelligence (AI) and discusses how services like Blubrry are already employing this technology to assist podcasters in generating artwork. He views the expansion of image standards as an opportunity for improving user engagement and the overall quality of the podcast experience.
Additionally, Todd shares other industry news, such as podcasting overtaking radio in Germany and significant changes in leadership at Acast. He addresses the competitive landscape of on-demand streaming, expressing curiosity about how Spotify’s video podcasting initiatives could impact monetization models, as concerns regarding CPMs and revenue sharing arise.
Towards the end of the episode, Todd mentions new advancements from services like Auphonic for audio processing, highlights the growth in listener demographics, and reflects on the ongoing evolution in the podcasting landscape. He concludes by encouraging his audience to engage with the show through support and boosts, thanking contributors for their involvement while looking forward to Rob’s return in the following episode.
Thank you to Podnews for the source of most of the news.

In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenleee, the discussion begins with light banter as Todd welcomes Rob and mentions inclement weather affecting his internet connection. Todd shares his recent experience optimizing his streaming setup. He discusses recent improvements in Blubrry’s AI image generation capabilities as seen in today’s show art.
The hosts then dive into the episode’s main topic: “YouTube Doubles Down on Podcasts.” Rob introduces the idea that YouTube is changing the podcast landscape, with a focus on comments made by YouTube CEO Neil Mohan, who emphasized that viewers want to watch content rather than just listen to it. Todd notes audience feedback indicating that not all viewers agree, suggesting a divergence in listener preferences.
Rob elaborates on an upcoming feature that will enable YouTube to automatically generate translated audio tracks for different languages, thereby broadening content accessibility. The discussion explores the implications of this feature for content creators and the listener’s experience.
Next, Todd expresses his irritation with Spotify’s new transcript feature, highlighting how it excludes transcripts from creators not on Spotify. Both hosts are critical of Spotify’s lack of support for all transcripts and share their frustrations over platform limitations within the podcasting industry.
They discuss the podcasting scene in Brazil as it relates to Radio, noting its slow adoption rate compared to the U.S. Todd ponders how many U.S. radio stations incorporate podcast content and how that compares internationally, particularly with Australia and the BBC.
The conversation shifts to SiriusXM’s podcasting initiatives, highlighting the difference between direct ownership and licensing agreements with content creators and the challenges in current podcasting partnerships. Todd expresses curiosity about SiriusXM’s actual podcast ownership numbers and the dynamics at play.
Rob and Todd then delve into recent news from a podcast growth firm suggesting that relying solely on download counts can be misleading. They debate the meaning of download versus consumption metrics and question the accuracy of alternative analytical dashboards proposed by the firm.
Toward the end of the episode, Todd recalls the bad experience he had with domain ownership disputes, mentioning his former ownership of CNNpodcast dot com and its current state. They also briefly discuss the failed Apollo Fiction podcast app and the challenges that genre-specific podcast apps face in a crowded market.
In the closing segment, Todd highlights the slow uptake of new episodes by platforms like Apple Podcasts, compared to faster services like Pocket Casts, emphasizing listener frustrations when episodes are not published promptly.
Finally, Rob shares his contact information for listeners to reach out, while Todd expresses concern and support for listeners in Israel amidst current unrest, and wraps up the episode, noting his upcoming solo show due to Rob’s absence in the following week. They thank the audience for subscribing and encourage feedback.

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, with a focus on the interplay between audio and video content, especially addressing the question of whether YouTube is dominating the podcasting space.
The episode opens with Todd welcoming Rob back from a trip to Seattle. They briefly mention that there were applications for Rob’s job while he was away.
They delve into the theme of the episode, highlighting the mixed perceptions around video and audio content in podcasting. Todd refers to an article by Paul Riismandel, stating that it presents a balanced view on how YouTube does not overshadow audio podcasting, which he insists remains strong. Rob echoes this, noting that amidst the hype surrounding video, audio podcasting remains a significant player and has its own audience.
The discussion touches on Apple Podcasts and new features they announced at WWDC, which they feel did not fully address the needs of podcasters. Rob adds that there is a need to understand audience expectations and how new creators are feeling overwhelmed by the emphasis on video, even as they believe in the enduring value of audio content.
As they explore the challenges faced by new creators, Todd acknowledges that many feel disenfranchised and are unsure about integrating video into their workflows. They discuss the complexities of personal branding and the challenges of building an audience in an environment that seems to favor larger shows over smaller ones.
Todd emphasizes that creators should focus on building their audio content and finding their voice without being distracted by the demands of video. He believes that great content is vital to growth, even though many creators are concerned about their ability to monetize early on. Rob highlights that the primary focus for most podcasters remains growth at this stage, rather than monetization.
They also examine the troubling trend of new podcasters seeking to transition to video for quick success, which complicates their journeys in podcasting. Discussion returns to the significant contributions that existing audio creators are making while struggling with the pressures of social media and audience engagement.
Todd and Rob emphasize the importance of hard work in growing a podcast, as the landscape has not become simpler over the years. They discuss how AI tools can help streamline specific processes, but these solutions also come with their challenges.
Towards the end of the episode, they touch on the Podcast Hall of Fame and its plans, including the inclusion of international nominations. Rob shares thoughts about increasing nominations and expanding the voting base for the Hall of Fame, emphasizing transparency in the nomination process.
In conclusion, both hosts reaffirm the enduring viability of audio podcasting and encourage new creators to start with audio first, advising them to build their unique brand and content strategy. The episode wraps up as they share their social media handles and express enthusiasm for the next show, marking the end of a lively discussion on the current state and future of podcasting.

In this episode titled “Podcasting’s Future: Are We Losing Sight of Creators?” Todd Cochrane hosts the New Media Show solo, as Rob is not present. Todd acknowledges Rob’s potential transition away from the show and reflects on their long history together in podcasting, indicating a willingness for change.
Todd discusses the current landscape of podcasting, particularly regarding the future direction of the medium amidst rising discussions about video and AI. He raises concerns that the industry might be neglecting crucial issues that affect both new and experienced creators. The episode explores topics such as the safeguarding of open RSS standards, the realities of innovation in the industry, and the importance of ensuring that the needs of podcasters, particularly content creators, are being met.
As the episode progresses, Todd engages in technical discussions about HTTP Live Streaming (HLS) and shares insights from recent conversations surrounding the Pod Standards Project and its possible implications for podcasting’s open ecosystem. He emphasizes that the industry must advocate for audio creators and strike a balance between innovations and preserving the openness that defines podcasting.
Through a series of listener comments, Todd addresses feedback on the show’s format, including discussions about the balance between audio and video content, as well as the perceived push for video content. He argues that audio remains a powerful medium and expresses a commitment to supporting podcasters’ independence and open RSS standards.
The episode concludes with Todd inviting listeners to provide feedback on the show and consider what creators truly need in this evolving landscape. He expresses a goal to continue advocating for podcasters and assures the audience that he will strive to maintain a focus on supporting creators, not just monetization. Todd concludes by encouraging audience engagement, stating that he will return for the next episode, regardless of the changes ahead.

In the episode titled “New Media Show – Is this the End,” hosts Todd Cochrane and Rob Greenlee discuss the state of the podcasting industry, particularly in light of recent changes and trends. Todd opens the conversation with a metaphor about everything being “on fire” in the podcasting space, emphasizing a sense of urgency and concern surrounding the future of audio content creation.
Rob acknowledges the anxiety in the medium and points out that change often leads to such feelings. Todd shares insights from his recent experience at the podcast show in London, where he noted a significant presence from Apple and discussions about the industry’s growth trajectory. He expresses that while concerns exist, audio podcasting still has a large audience and continues to grow globally despite the hype surrounding video content.
The hosts discuss the perceptions that new creators feel pressured to produce video content, sharing anecdotal evidence that many are hesitant to embrace video due to privacy concerns or a lack of resources. Todd mentions that while video production can be costly, audio remains an accessible entry point for many creators.
A significant theme of their conversation is the potential danger to the podcasting landscape if newer creators are discouraged from starting due to the overwhelming emphasis on video content. Todd stresses the importance of recognizing that audio podcasting is not going away and advocates for more support and encouragement for those who wish to start with audio.
Rob adds to the discussion by stating that as podcasting becomes more professionalized, a greater number of creators gravitate towards larger shows, potentially sidelining independent podcasters. He agrees that nurturing new creators is essential for the longevity of the medium.
Throughout the episode, both hosts reflect on the challenges the industry faces, including marketing hurdles for new creators and the slow pace of innovation from podcast platforms. They voice their concerns about the lack of new entrants into the space, which could lead to a narrowing of content variety and a decline in overall podcast engagement.
As the conversation progresses, Todd and Rob acknowledge the media’s tendency to focus on negative narratives, suggesting there is a need for cheerleaders for audio podcasting to highlight its ongoing relevance and value. They lament the lack of trust in podcasting metrics and express frustration over how the podcasting space may be perceived as declining or “dying,” when, in reality, audio podcasting still has viability.
In the latter part of the episode, they contemplate the future of the New Media Show itself, weighing whether it should continue, pivot, or evolve given the changing landscape. They invite audience feedback to determine the show’s direction and emphasize the critical importance of ensuring that new creators feel empowered to enter the space without being deterred by the increasing focus on video.
The discussion wraps up with reflections on AI’s impact on media and the evolving dynamics of content creation, reaffirming their commitment to protecting the integrity of audio podcasting while remaining open to innovation and change within the medium. The episode concludes with a call for audience engagement to share thoughts on the future of the show and podcasting at large.

In this episode titled “Is the Podcasting Industry Really Worth 7.4 Billion?”, hosts Todd Cochrane and Rob Greenlee discuss their experiences with the upcoming Podcast Show 2025 in London, Todd’s travel plans, and his preparations for the event. Todd describes his recent return home and the updates he had to undertake in the studio after being away for over two months. They talk about the high costs of staying in London, with Todd noting that the hotel prices are extraordinary at $400 per night.
The conversation shifts to their concerns about the profile of attendees at the event, expressing worries that it may resemble past events like Podcast Movement, which saw a predominance of industry professionals rather than actual podcasters. Todd mentions that many profiles in the app for the event belong to producers and industry executives rather than content creators, which he finds concerning.
They also discuss the low number of American podcasters attending given recent sentiments around travel and concerns about interactions between nationalities.
As they explore the state of the podcasting industry, Rob shares findings from Hernan Lopez’s company, which estimates the global podcast economy at $7.4 billion, broken down into direct ad revenue, programmatic ad revenue, branded work for hire, and consumer revenue. Todd expresses skepticism about the consumer revenue portion, questioning the accuracy of the number claimed to be contributed by consumers to podcasters annually. They analyze the statistics by calculating the average earnings per podcaster in relation to the number of active shows in the industry and discuss the discrepancies in revenue claims.
The hosts further debate the evolving nature of podcasting, particularly the merging of audio and video formats. They emphasize the importance of understanding the distinction between traditional audio podcasts and video content, arguing over whether the current narrative in the industry is placing too much emphasis on video at the expense of audio.
As they wrap up, both Todd and Rob acknowledge the need for the industry to better serve niche audiences and content creators. They highlight the opportunities for podcasters to band together to create networks around specific topics and stress the value of community engagement to ensure the sustainability of the podcasting medium.
In closing, Todd gives recommendations on content relevant for deeper understanding and encourages listeners to engage with niche podcasts, while also prepping for their upcoming interactions at the Podcast Show 2025. They bid farewell and mention their social media handles for listeners to follow.

In this episode, “The Shift from Word-of-Mouth to Social Media in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcast discovery, particularly how social media is becoming a primary driver rather than traditional word-of-mouth.
The episode opens with Todd and Rob greeting listeners and mentioning the upcoming return to their regular afternoon schedule. Todd shares that he was unwell the previous week and talks about recent electromagnetic storms potentially affecting health, leading to discussions about how these events might influence sleep.
Rob introduces the main topic, referencing research suggesting that podcast discovery is increasingly driven by social media rather than word-of-mouth. He emphasizes the importance of people discussing podcasts online, which he argues aligns closely with traditional word-of-mouth. They also reflect on YouTube’s classification as a social media platform, debating whether podcasts could similarly be considered a form of social media. Todd expresses skepticism about social media being an effective means of discovering new podcasts. He cites his limited exposure to unknown content through platforms like Facebook and his preference for actively searching for specific podcasts rather than relying on algorithms.
The conversation shifts to the role of apps like TikTok and Instagram in modern podcast discovery, highlighting how podcasters utilize these platforms to reach broader audiences. Todd mentions his experiences with YouTube content, where he is served predictable recommendations based on his viewing habits, but he finds it challenging to discover podcast content through the platform.
As they discuss YouTube’s effectiveness in surfacing content and the sometimes overwhelming nature of predictive algorithms, both hosts share their viewing preferences and frustrations with fast-paced content. Todd indicates that he watches survival and van life-oriented content on YouTube rather than traditional interview-based podcasts. Rob counters that more visually stimulating shows do attract larger audiences.
They delve into broader issues concerning copyright challenges in content creation, particularly with images and videos in online content. Todd expresses concern over getting copyright strikes for even minor infractions, while Rob shares his experiences using videos in his productions without facing similar repercussions.
Bringing the conversation back to social media, they agree that it offers new paths for engaging audiences. Rob points out that tech advancements and AI tools have significantly impacted how podcasters create and distribute content, citing their increasing reliance on audio clips for promotion.
In conclusion, Todd and Rob summarize the key points discussed, including the implications of the trends they’ve identified regarding podcast discovery, social media’s evolving role, and the dynamics of content consumption across platforms. They also highlight the importance of community support among podcasters and the potential for creative collaboration to navigate the industry’s challenges. The episode wraps up with a plan to return to their normal schedule next week, followed by Todd promoting his upcoming “Mythbuster” YouTube series focused on debunking common podcasting myths.

In this episode titled “The Growing Ad Revenue in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss various insights related to the podcast industry’s current state, including recent earnings reports and trends in advertising revenue.
The episode begins with a casual greeting between Todd and Rob, where Todd shares that he is sleeping late due to late meetings. Rob then brings up an upcoming podcast event in Madrid that Todd has been invited to, which piques their interest.
They shift the conversation to recent news that the podcast industry has surpassed the two billion dollar mark in ad revenue, with Rob clarifying that the figure is for 2024 and reflects previous years’ performance. They discuss how podcast advertising revenue compares with other forms of online advertising, noting that podcasting remains a small segment of the overall ad revenue pie.
Todd expresses skepticism regarding the presented figures, citing concerns that only a small percentage of shows receive ad revenue. He notes that many new creators are coming in with clear strategies rather than as hobbyists. Rob agrees and suggests that the podcasting space is trending toward professionalism.
Rob mentions a well-known podcaster, Stephen Bartlett, who turned down a significant offer due to concerns over increased ad loads. Both hosts reflect on the challenges of balancing monetization with audience experience.
They explore the complexity of current advertising dynamics, including host-read versus automated ads, and discuss the fluctuating ad loads across different platforms. Todd highlights that much of the industry’s growth may stem from digital video intersecting with podcasting.
The conversation then turns to the importance of data analysis in understanding podcast metrics, including drops in audience and engagement. Todd shares insights on how creators can leverage existing data to improve their shows.
Rob and Todd also delve into the fast-evolving landscape of video podcasts, mentioning the challenges creators face when transitioning to video content, including time and resource constraints. They discuss how companies like Netflix explore video podcasting but recognize that not all shows fit this model, emphasizing that creators should focus on what works best for their content.
The episode concludes with Todd and Rob reflecting on their podcasting journey, their experiences with equipment and production, and the technical aspects involved in creating high-quality audio and video content. They wrap up by thanking their listeners and encouraging engagement with their show’s resources.

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee come together to discuss various topics including growth in podcast listening among women, deep fakes, and AI assistants. The episode opens with Todd welcoming Rob back, explaining that he has been on vacation.
Todd mentions a recent situation involving deep fakes, referencing a listener’s suggestion to discuss a post from the Rich Roll podcast where the host’s voice was used in a deceptive deep fake video. Todd expresses concern over the lack of responsiveness from platforms like Facebook and YouTube when such false content is reported, prompting questions about self-protection against deep fakes.
Rob notes that while deep fake technology has been prominent in celebrity culture, its entry into podcasting is concerning. The discussion continues on how the rapid advancements in AI could complicate the landscape of content authenticity and individual rights.
The hosts then shift focus to the significant growth of women listeners in podcasting, referencing a report that indicates women’s podcast listenership has tripled over ten years. They highlight that 45% of women in the U.S. are monthly podcast listeners, with Rob observing a noticeable increase in female creators in the industry. Todd agrees, suggesting that women might be dominating the creation of new content, but acknowledges that perception still exists regarding men holding a more significant presence.
Todd expresses the idea that many listeners, including women, might still be drawn to male-hosted shows, particularly within popular genres like true crime. Rob counters that he recognizes a trend of female-led teams in the podcasting platforms and that there’s an increasing number of women creators entering the field.
The conversation then circles back to deep fakes, with Rob mentioning a new U.S. bill aimed at protecting individuals’ likenesses and voices. They both agree on the complex challenges presented by unauthorized reproductions through deep fakes and the difficulties in ensuring entities are responsive when such violations occur.
Next, Rob brings up emerging AI tools related to podcasting efficiency, specifically focusing on one called Podcast Prepper that claims to reduce guest preparation work significantly. However, he raises concerns about the potential for these tools to create more work rather than efficiencies, highlighting the importance of careful oversight and validation of AI outputs.
Todd agrees on the necessity of validating AI-generated content, reflecting on the challenges of relying on AI for podcast summaries, which may not always accurately represent the discussions held during episodes. The hosts deliberate on how AI could effectively be integrated into the podcasting workflow while maintaining authenticity.
They discuss various platforms and tools available for AI and podcasting and the potential for an all-in-one solution to emerge in the industry. As they conclude, they transition to lighter discussions about their experiences and reflections on the podcast space, including a recent controversial bug in the Descript tool affecting audio transcription.
Finally, Todd and Rob wrap up the episode, sharing their plans for an upcoming trip to London and highlighting changes in entry requirements for U.S. citizens visiting the UK. They exchange contact details and invite listeners to reach out before ending the episode.

In this episode, “Podcast Movement Insights and Survey Trends,” hosts Todd Cochrane and Rob Greenlee discuss Todd’s team’s experiences at the recent Podcast Movement conference, share insights from various panels, and explore trends in the podcasting industry, particularly regarding video and audio convergence.
The episode begins with Todd and Rob welcoming listeners and noting their show’s successful troubleshooting of audio issues. Todd provides an overview of his team’s perspective on the Podcast Movement event, stating that it was unfavorable from an exhibitor standpoint due to poor traffic and layout. There were concerns about the attendance, with Todd mentioning his team’s estimate of only 800 to 900 attendees, while the official count was allegedly around 1,600. Rob adds that the event may need to pivot to a more networking-focused format as it no longer attracts many new podcasters.
They discuss key topics from the event, including commentary on industry figures like Jared Easley and trends observed regarding attendance and participation from new creators. Rob emphasizes the ongoing convergence of audio and video in podcasting, referencing studies indicating a strong engagement of podcasts in both formats among listeners.
Next, Todd mentions reports from Coleman Insights and Amplifi Media about the audio and video consumption trends, citing that a significant percentage of consumers now engage with both formats. Does the growth in video consumption represent a fundamental shift, noting that audio remains strong? The report indicates high engagement rates of Gen Z with audio and video content. They question how accurately platforms like Apple and YouTube are facilitating podcast visibility and how metrics from these platforms compare.
As they discuss the challenges and opportunities for podcasters regarding video content, Todd shares his observations on Apple Podcast data, noting that we do not know if Video on Apple Podcast is being watched despite its potential. They express concern about the industry’s current focus on monetization and how it affects content creation and creator relationships.
Todd and Rob dive into insights from a Podnews report, highlighting how various podcast platforms rank in terms of user satisfaction regarding discoverability, monetization, and overall usability. Rob expresses disappointment in the chaotic state of the podcast ecosystem, while Todd emphasizes that feedback from hardcore podcasters may not represent the general creator community.
Throughout the episode, they touch on the problems with automated metrics and how platforms need to improve their services to better support podcasters. They also criticize the disconnect between listener engagement and platform metrics.
As they wind down the discussion, they exchange ideas about advancements in AI tools for video editing and content creation, explicitly mentioning various platforms and their associated challenges. They conclude with light-hearted banter about their personal experiences, including potential social gatherings over the following week.
Todd and Rob thank their listeners and confirm their commitment to bringing valuable insights into the podcasting landscape in future episodes.

The episode begins with hosts Todd Cochrane and Rob Greenlee discussing technical issues that led to a late start, including audio problems that were eventually resolved. They welcome the audience back to the “New Media Show.”
Todd shares his recent experience at Podfest Asia, discussing its growing attendance, which he estimates to be double the previous year, and mentions the evolving content landscape in the Philippines. He highlights a session featuring a provocative podcast called “Too Hot to Podcast,” which caused discomfort among conservative participants. Todd notes significant investments in the Philippine podcast market, with a new sports network that is planning to launch, suggesting a dedication to funding quality content. He also comments on the disappointing absence of Spotify and the dissatisfaction expressed by local podcasters regarding Spotify’s support.
Rob pivoted the conversation to the Podcast Movement Evolutions event in Chicago. He shares that attendance seemed lower than expected, and insights from others suggest that the event does not cater well to independent podcasters due to its timing and structure. The hosts agree that many attendees appear to be industry professionals rather than creators, complicating the event’s aim to support independent voices.
Transitioning topics, Rob mentions the Ambie Awards, which were held alongside Podcast Movement, emphasizing the distinction between audio as a primary medium and the broader scope of what constitutes a podcast. He shares AI-generated definitions of podcasts, highlighting views that classify them primarily as audio content while acknowledging the presence of video versions. Todd concurs that RSS feed support for video podcasts is crucial but recognizes that the broader perception may not align with this.
Todd recounts a survey he conducted in which many attendees at Podfest Asia were unaware that video podcasts could exist via RSS, underscoring the need for ongoing education in the podcasting community.
Rob references recent discussions in a three-part audio series by Media Roundtable that also sought to define what a podcast is today, noting that the series concludes that video will play a growing role. They discuss how many platforms overlook the potential of video in the podcasting landscape.
Throughout the episode, Todd emphasizes that while the definitions of podcasts may evolve, the key idea remains that they should ideally have an RSS feed for distribution. The hosts express the sentiment that audiences, in general, are indifferent to the technical underpinnings of how podcasts are delivered, and they share anecdotes about their experiences navigating podcast distribution platforms.
As the conversation progresses, they delve into the tensions introduced by platform algorithms and their impact on listener engagement. Discussions about success metrics on platforms like YouTube and the changing nature of engagement reveal a broader conversation about the podcasting ecosystem’s future.
The episode wraps up with a reiteration of Todd’s practical experiences with streaming technology and a shared understanding of the complexities of the podcasting industry today. They encourage listeners to consider the importance of both audio and video in their content strategies, underscoring the need for continued discussion and innovation in podcasting.
Finally, Todd and Rob thank their viewers and encourage feedback and questions via email. They confirm their commitment to resuming the show at the same time next week.

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee discuss key insights from the 2025 Infinite Dial report and delve into HLS (HTTP Live Streaming) video streaming.
The episode begins with Todd and Rob introducing the program, noting the late afternoon timing, and discussing the recent activity within the podcasting industry. They acknowledge that while it may not seem eventful externally, significant discussion is happening among industry insiders.
The hosts then segue into a deep dive on the Infinite Dial, mentioning its history as a crucial nationwide survey about media consumption before the podcasting era. They highlight that 91% of people now own smartphones and provide statistics on the increased ownership of smart devices, with Rob commenting on the stable figures across several metrics.
They explore social media usage, revealing substantial percentages of Americans are familiar with various platforms. The hosts discuss the increasing saturation of smartphone and social media usage while noting how these platforms compete for attention. They identify Facebook and Instagram as leading platforms for user awareness and engagement.
Todd and Rob further analyze shifts in audio consumption. Statistics show that 79% of Americans engage in monthly online audio listening. They see a noticeable increase in the older demographic’s online audio consumption like podcasts. The conversation transitions to the differences in brand awareness versus actual usage of audio streaming services.
When discussing podcasting specifically, the hosts note a slight increase in awareness, with 85% of people being aware of podcasts. They also touch on the differences between audio and video podcast consumption, emphasizing the growing video trend as a delivery format.
Rob introduces the topic of HLS streaming and discusses its benefits compared to traditional video delivery methods. They explore potential growth for implementing HLS in the podcasting space and how it might enable podcasters to gain better control over their content distribution.
As they conclude, Todd and Rob reflect on the challenges and costs associated with implementing HLS and maintaining video streams, including the financial implications for creators and hosts in delivering high-quality content.
The episode wraps up with the hosts encouraging listeners to explore the Infinite Dial report and share their thoughts on the current landscape of podcasting and streaming media. They emphasize ongoing inquiries into competition against large platforms and the future of podcasting in both audio and video formats.
Todd and Rob sign off, asserting that they will continue to provide insights into the evolving podcasting industry in future episodes. They remind listeners of their next live show and thank their audience for tuning in.

In this episode titled “Harnessing Superfans for Podcast Success,” hosts Todd Cochrane and Rob Greenlee engage in a lively discussion covering various podcasting topics. The episode opens with Todd humorously admitting he overslept, leading to their usual banter about their long-standing podcasting journey.
Rob introduces the idea of podcast superfans, referencing an article that illustrates how heavy podcast listeners, who listen for over eight hours per week, are significantly more engaged with advertised products. They mention statistics about superfans and their purchasing behavior, highlighting the effectiveness of podcast ads on these dedicated listeners.
The conversation then shifts to the state of podcast advertising, with Rob noting recent drops in CPMs (cost per thousand impressions) shared by an acquaintance in the industry. Todd and Rob discuss the reliance on programmatic versus dynamically inserted ads, with Todd expressing skepticism regarding the effectiveness and transparency of current advertising methods.
As they explore the concept of superfans further, Todd mentions the importance of listener engagement and how podcasters can build relationships with their audiences. The hosts reflect on how personal donations from fans can often be a better indicator of superfans than mere listenership.
Rob emphasizes the need for a diversified revenue strategy for podcasters, advocating for creators to explore avenues like merchandise and direct fan contributions rather than just relying on big-name advertisers.
The episode progresses into discussing the impact of AI on podcasting, with Rob highlighting a case where a guest managed to increase downloads simply by changing the publication date of an old episode, effectively marketing it as a new release. They delve into the ethics of such practices and the potential repercussions for podcast creators who use similar tactics.
Todd offers insights into the challenges of maintaining a podcast’s audio quality and how technology sometimes complicates the process, referencing his recent technical issues with OBS. They acknowledge the importance of understanding audience engagement metrics and how the industry evolves with new tools and platforms.
Towards the end of the episode, Todd and Rob reflect on the changing media consumption landscape, including the rise of YouTube as a primary device for audiences. They reiterate the importance of building one’s brand through direct engagement channels like websites and email newsletters while also discussing how AI and technology can further assist in understanding audience behavior and improving content strategy.
The episode closes with Todd sharing thoughts on leveraging AI tools for enhancing podcast content and project management. Both hosts express optimism about the future of podcasting and the continuous need to adapt strategies in response to evolving technologies and audience expectations. They bid farewell, with Todd promising to improve technical aspects for the next broadcast.

In the episode titled “Navigating the Podcasting Landscape in 2025,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, particularly focusing on the challenges and opportunities for podcasters in the coming years.
The episode begins with Todd mentioning some difficulties related to using OBS for streaming and recording, contrasting it with his experiences with other audio equipment like the Rodecaster and TriCaster. He seeks help from the audience regarding an issue with his Elgato Facecam Pro that isn’t being recognized by his Macbook Pro.
Rob responds to Todd’s audio issues, discussing the differences in audio quality across platforms like Zoom, OBS, and the Rodecaster. They engage in a conversation about the frustrations of tech setups and audio routing challenges as they attempt to enhance their show quality. Todd expresses his interest in finding someone knowledgeable in OBS for consultation.
Transitioning into the main theme, Rob poses the overarching question of whether podcasts are ready for the future, citing feedback from the community indicating a fatigue with discussions surrounding AI and video versus audio content. They explore the division within the industry regarding preferences for audio-only or video content, suggesting that many creators are resisting change while also grappling with emerging technologies.
Rob highlights a news piece about a new AI tool called Audio Shake that claims to separate overlapping voices in podcasts, and they question its effectiveness, debating how overlapping conversations affect listener experiences. Todd expresses skepticism about audio quality when using such tools and their value in editing.
The conversation shifts to references made in industry articles. Rob shares that some listeners are tired of the ongoing conversation around audio versus video and highlights how platforms like Pocket Casts are launching features for better web listening experiences. Todd notes that users of WordPress PowerPress see higher web listening ratios compared to those with simple landing pages.
Rob mentions that listener engagement can vary and emphasizes the importance of making content easily available. They also discuss the importance of being indexed and discoverable while aligning it with audience needs, further elaborating on the mixed landscape of audio and video podcasting experiences across platforms.
Throughout the episode, they discuss their own personal experiences in podcasting, technical challenges, and market dynamics. They recognize the influences of societal changes, tech advancements, and podcasting industry trends on the future of content creation, with an understanding that successful podcasting in the future will hinge on adaptability to these shifts.
As they wrap up, Todd shares that the Blueberry team will be attending the upcoming Travelcon event and other podcast-related conferences, while both hosts highlight their engagement with listeners and their desire to continue serving the podcasting community. The episode concludes with an invitation for listeners to join them live for future discussions.