LinkedIn Just Unlocked a Game-Changing Upgrade for Your Articles & Newsletters
LinkedIn now allows video clips to be used as header visuals for both articles and newsletters.
These short, auto-playing videos appear in the feed and display as video thumbnails in email alerts, perfect for boosting engagement.
Why this matters:
Stop scrollers in their tracks:
- LinkedIn reports that video posts are shared 20× more often and drive 1.4× more engagement than text or static images.
Plus, views are up 36% year-over-year.
Enhance your newsletter strategy:
- A compelling video header not only grabs attention, but it also increases clicks and subscriptions by previewing your message.
One-size-fits-all content:
- Use the same 30-second clip in feed and email, extra tools required. LinkedIn recommends a 16:9 horizontal format for optimal results.
Whether you're building a newsletter, launching articles, or promoting your next training, get ready because this new feature will help you to stand out in the feed.
Don't forget to register for our free "Clients on Command - Your LinkedIn Content Strategy" Workshop from July 28th - 30th here:
Jillian Leslie is the founder of MiloTree, a software startup that helps online entrepreneurs sell digital products and grow their audiences with ease.
She is also the host of The Blogger Genius Podcast, where for the past six years, she has interviewed top online entrepreneurs, content creators, and industry experts.
Jillian is passionate about empowering entrepreneurs to build thriving online businesses that give them the freedom and flexibility they desire.
She lives in Austin, TX, with her husband and co-founder, David, and their daughter, Lainey, who will be attending Stanford in the fall.
Connect with Jillian here:
https://www.linkedin.com/in/jilliantohberleslie/
https://www.facebook.com/milotreeapp
https://www.instagram.com/milotree/
Don't forget to sign up for our FREE Clients on Command workshop here:
Fear of visibility is the hidden reason why talented coaches and consultants aren't attracting their ideal clients, despite having great content and proven strategies.
In this episode, we reveal why "needing more leads" is rarely the real problem and show you how to overcome the deeper fear that's keeping you invisible to your perfect clients.
Perfect for coaches, consultants, and service providers who feel stuck despite having the right tools and training.
We break down the psychology behind visibility fears and give you practical steps to show up more confidently and consistently.
What you'll discover:
1. The real pattern behind "content ghosting" and why even experienced coaches struggle with visibility
2. How comparison culture masks the true issue
3. The costly impact of hiding your expertise
4. And a simple mindset shift that transforms how you show up online
Ready to Master Content That Converts?
If you've been struggling with visibility and want to finally create LinkedIn content that builds trust and attracts your ideal clients, we have something special for you.
The LinkedIn Content Roadmap: 3-Day Workshop Master the Art of Content That Converts for Service Professionals
We're going to teach you:
✅ How to create posts that build trust and convert leads
✅ Using polls for market research AND engagement
✅ Newsletter strategies that establish serious authority
📅 July 28-30
⏰ 12-1 PM EST daily
This isn't another generic content workshop.
We're diving deep into the psychology of what makes people stop scrolling, engage meaningfully, and ultimately reach out to work with you.
Click this link to register for FREE:
Benjamin Dennehy is not your average sales trainer—he’s the UK’s Most Hated Sales Trainer. Known for his brutally honest and no-nonsense approach, Benjamin has helped thousands of salespeople and business owners worldwide revolutionize their approach to selling.
With over 10 years of experience, Benjamin’s Sales Matrix Training methodology eliminates weak sales habits and replaces them with battle-tested techniques that lead to predictable, consistent success.
He’s a global speaker, trainer, and YouTuber, renowned for exposing the REAL reasons why salespeople fail—fear, poor prospecting habits, and a lack of control in sales conversations. His approach forces sales professionals to confront their limiting beliefs, embrace rejection, and become top-performing closers.
Benjamin is here to challenge the outdated sales mindsets, shatter misconceptions, and help business owners and sales professionals stop quoting and hoping—and start closing deals with confidence.
Connect with Benjamin here:
https://www.linkedin.com/in/benjamindennehy/
https://www.facebook.com/benjamindennehyuk
https://www.instagram.com/benjamindennehy
www.uksmosthatedsalestrainer.com
Don't forget to sign up for our FREE LinkedIn Content Workshop here:
https://www.thetimetogrow.com/LinkedInContentRoadmap
That’s the question I asked myself recently…Because something wasn’t adding up.
I was posting short-form videos (under 1 minute and 30 seconds) — the kind that show up in LinkedIn’s new “video-only” feed.
But my engagement didn’t reflect the effort.
So I took a step back and asked a better question:
Where is my network spending its time?
I tested it.
I posted some content exclusively optimized for the short video feed, as well as other content for the general LinkedIn content feed, specifically videos that were over 1 minute and 31 seconds long.
And here’s what I found:
👉 My network is spending more time in the general content feed, not the short-form, video-only feed.
That one insight changed the way I show up on the platform.
It’s not that short videos aren’t valuable, but if your audience isn’t seeing them, your message might not land.
So here’s my recommendation:
Don’t guess. Test.
Try both types of video.
Track which ones get more impressions, reactions, comments, and shares.
Then double down on where the attention is, not where the trends say it should be.
Because the best content isn’t just short or long.
It’s strategic.
Don't forget to click below to download our FREE LinkedIn High Impact Post Templates:
https://www.thetimetogrow.com/ecsposttemplates
1:59 – What sparked the question about LinkedIn Shorts
3:58 – The difference between the video-only feed and the general feed
5:57 – How I tested both formats with my audience
7:56 – The surprising results from my LinkedIn video engagement
9:55 – What this means for your video strategy moving forward
https://www.linkedin.com/in/davidmmastovich/
Want to create better content on LinkedIn?
Grab our FREE LinkedIn High-Impact Post Templates here:
If you’ve ever felt like you’re throwing spaghetti at the wall with your schedule or your LinkedIn content, this episode is your reset button.
In this episode, Nancy and I break down how to structure your workday for focus, consistency, and client success, with a special emphasis on staying visible and effective on LinkedIn.
Inside the episode:
Why 5 focused hours can outperform a 12-hour hustle
The shift from “busy work” to intention-based productivity
How your daily habits directly impact your content quality on LinkedIn
Why building authority online starts with offline structure
Plus, a free resource: the LinkedIn High-Impact Post Templates that help you write scroll-stopping content in minutes
Whether you're scaling your coaching or consulting business or just tired of chaotic days and inconsistent visibility online, this episode helps you lock in your rhythm and lead like a pro.
👉 Grab the free LinkedIn content templates mentioned in the episode at:
Kyle Gray is a world-class presentation coach, story strategist, and author who helps coaches, startups, and executives use storytelling to better communicate their unique value and improve sales with their audience.
He combines timeless storytelling with cutting-edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call, or in conversation, both online and offline.
Connect with Kyle here:
https://www.linkedin.com/in/kyle-gray-27055b33/
https://www.facebook.com/heykylegray
https://www.instagram.com/heykylegray
Don't forget to click below to grab a copy of our FREE LinkedIn High-Impact Post Templates:
If you’ve ever wondered how frequently you should post on LinkedIn and when your content is most likely to reach the right people, this training breaks it all down.
We explore the power of posting with intentionality and consistency, and how timing your content can boost engagement across time zones.
I share why I post every morning between 7:00 and 7:30 am EST, Monday through Saturday, and how that strategy ensures my audience sees my content, whether they’re in New York, Dallas, or Los Angeles.
Inside this episode, you'll learn:
➡️ The ideal posting frequency to stay visible without burning out
➡️ The best times of day to post for maximum reach
➡️ A proven weekly structure using 3 content formats:
- A vertical short-form video (audio/visual)
- A market research poll to spark interaction
- A high-value text post (newsletter, article, or written post)
Plus, I explain why committing to just three days a week (like Monday, Wednesday, and Friday) can give you enough momentum to grow without feeling overwhelmed, especially when you batch your content ahead using LinkedIn’s built-in scheduling tool.
Whether you're building brand authority, generating leads, or growing a loyal audience, this episode will give you the framework to show up consistently and strategically.
Don't forget to grab a free copy of our High Impact Post Templates for LinkedIn here:
https://www.thetimetogrow.com/ecsposttemplates
Nika has spent 25+ years studying decision-making, with 15 of those years in consumer insights. She has studied consumer decision-making for Amazon, Google, Microsoft, Salesforce, PepsiCo, Anheuser-Busch, Oakley, Tillamook, General Mills, Expedia, Zillow, and many more - including startups that have barely been launched.
She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.
Connect with Nika here:
https://www.linkedin.com/in/nikakabiri/
Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:
Peter Wilken is a branding expert with 30 years of experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa.
A 'madman' advertising veteran, Peter ran top creative agencies such as BBDO, Leo Burnett, and Ogilvy. He co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels.
A global nomad, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded his private consulting company, Dolphin Brand Strategy, and the online brand strategy coaching platform, The Lighthouse Brand Strategy Academy.
Launched in late 2023, the academy is Peter’s online course and mentoring program focused on democratizing effective brand strategy, making it accessible, affordable, and actionable to small business owners, solopreneurs, and brand strategists everywhere.
Peter is the author of Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands, which includes more than 40 carefully curated, bite-sized creative and strategic thinking tools, as well as the free e-book, The 10 Commandments to Build a Strong Brand (and Steer Your Ship). He lives in West Vancouver, BC, with his wife Regina. They have three grown sons, two grandchildren, and a beagle.
Connect with Peter here:
https://www.linkedin.com/in/peterwilken/
https://www.facebook.com/lighthousebrandstrategy/
https://www.instagram.com/dolphinbrandman/
Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:
Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for e-commerce and B2C brands, helping businesses maximize their online presence and customer acquisition.
Garrett’s journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads.
With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape.
Connect with Garrett here:
https://www.linkedin.com/in/garrettnann/
https://www.facebook.com/popadpartners
https://www.instagram.com/garrettnann/
Don't forget to register for my FREE LinkedIn 101 Workshop on June 9th from 12 - 1:30 pm EST here:
Corey is an author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies.
His industry leadership, client success, and community-focused work made him the recipient of the KCDMA 2019 Marketer of the Year award.
In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City, founding the KC Search Marketing Conference, and prior to that, co-hosted a local marketing and tech radio show.
He is currently a contributor to Search Engine Journal, Search Engine Land, and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics, including at SMX and Digital Summit events.
Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan, which you can find at thedmsp.com.
Connect with Corey here: https://www.linkedin.com/in/coreymorris/
https://www.facebook.com/digital.coreymorris
Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12-1:30 pm EST here:
I finally decided to test LinkedIn Ads.
Not because I was expecting a magic bullet.
However, I wanted to learn the platform from experience, not just theory.
✅ I set a budget.
✅ I chose the content.
✅ I targeted the right audience.
✅ And I pressed go.
Here’s what happened…
Was it a flood of leads?
Not quite.
Was it a waste of money?
Also no.
The truth lies somewhere in between, and that’s what this training breaks down.
📌 What worked
📌 What didn’t
📌 What I’d do differently
📌 And whether YOU should consider using LinkedIn Ads right now
If you’ve ever wondered whether LinkedIn Ads are worth the investment or if you’re better off sticking to organic content, this one’s for you.
🎯 I focus on the actual cost per result, the type of engagement I achieved, and whether it led to any meaningful business opportunities.
Let’s demystify paid visibility together.
Want to learn the LinkedIn Basics?
Then come to my LinkedIn 101 Workshop on Monday, June 9th, from 12 - 1:30 EST. Register here:
David Hirschfeld is a 35-year veteran of software development with a unique perspective on startups, technological innovation, and business growth.
A former physics student from UCLA, David's career spans leadership roles at tech giants such as Computer Associates, Texas Instruments, Intel, and Motorola, before launching his first startup, which grew to serve 800 customers across 22 countries and was successfully sold in 2000.
Since founding Tekyz Inc. in 2007, David has emerged as a strategic advisor specializing in AI-driven workflow transformation for scaleups and in the design & development of startups.
Having collaborated with over 70 startups, he developed the Launch 1st Method—a systematic approach that minimizes risks and accelerates software company success with reduced reliance on investor funding.
David's expertise bridges cutting-edge AI technologies, workflow optimization, and startup ecosystem dynamics. When not transforming business strategies, he enjoys woodworking, golfing, and drawing leadership insights from his experience raising four successful sons.
Connect with David here:
https://www.linkedin.com/in/dhirschfeld/
https://www.facebook.com/dmhirschfeld
https://www.instagram.com/tekyzinc?igsh=MTBxOXZqbWNheHpvdg==
https://www.instagram.com/tekyzinc?igsh=MTBxOXZqbWNheHpvdg==
Don't forget to register for my upcoming LinkedIn 101 Workshop on June 9th from 12-1:30 pm EST here:
https://networkacademy.kartra.com/page/LinkedIn101
LinkedIn Just Unlocked a New Feature for Personal BrandsFor years, boosting content was something only company pages could do.
But that’s changed.
You can now boost posts directly from your personal LinkedIn profile.
That includes:
- Text-only posts
- Single image posts
- Uploaded videos
- Newsletter editions
This is a major shift that gives creators, coaches, consultants, and service professionals the ability to expand their reach without needing a company page or complex ad manager setup.
In this episode, I walk you through:
- Why LinkedIn is offering this feature now
- What kinds of content are eligible
- How to set up a boosted post that drives engagement
- And how to use this strategically to build visibility, leads, and sales
If you’ve been creating high-quality content that positions you as a thought leader, this feature can help you reach the right people faster.
Have you tested it yet?
Would you use it to amplify your message?
Want to create posts that get great organic engagement to make boosting it worth your while?
Then click below to download our FREE "High Impact LinkedIn Post Templates":
For over 20 years, Chelle has been a driving force in the speaking industry, helping speakers share their transformative messages with the world.
Starting at 16, she worked behind the scenes mailing marketing materials, and by 21, she took on the role of a booking agent with no experience but a strong desire to succeed.
Through perseverance and relationship-building, Chelle developed a system that not only advanced her speakers’ careers but also earned her a reputation for turning visions into tangible opportunities.
Chelle is committed to bridging the gap between speakers and the essential backend support they need to thrive. She knows that success goes beyond the stage and ensures that speakers have the infrastructure to back up their powerful messages.
In addition to supporting speakers, Chelle is passionate about mentoring future booking agents. She teaches them the industry’s inner workings and how to build meaningful relationships that create real opportunities.
For Chelle, helping speakers and empowering new booking agents is not just a job, it’s a calling. She’s proud to make a lasting impact on both industries, creating real support that drives success.
Connect with Chelle here:
https://www.linkedin.com/in/chellerockwell/
https://www.instagram.com/thechelleagency/
Don't forget to click the link below to download our FREE High-Impact LinkedIn Post Templates for increased organic engagement:
Jonathan Mast: AI Prompting Pioneer Transforming Business and Marketing with Actionable AI Strategies
A Visionary Digital Innovator Empowering Entrepreneurs and Businesses to Harness AI for Growth
Connect with Jonathan here:
https://www.linkedin.com/in/jonathanjmast https://www.facebook.com/jonathanjmast https://www.instagram.com/jonathanmast/ https://whitebeardstrategies.com
Don't forget to click the link below to get our FREE High-Impact LinkedIn Post Templates to increase your engagement organically:
Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue.
Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth.
In 2024, Sabir’s Rapid 2X program boosted growth for 29 brands across 17 industries, delivering a 108% average increase in just 21 days.
Prior programs have scaled over 150 brands, including Ashley Stewart, which grew from $3M to $30M under Sabir’s leadership.
Connect with Sabir here:
https://www.linkedin.com/in/sabirsemerkant/
https://www.facebook.com/growthbysabir/
Don't forget to click the link below to download our FREE High-Impact LinkedIn Post Templates:
Dima is a two-time Stevie Awards winner, recipient of multiple industry awards, and a Forbes contributor, he helps brands turn reputation into a strategic advantage, leveraging AI and crisis management to drive growth.
As CEO of Reputation House, Dima has worked with businesses in 15+ countries, helping companies across the U.S., UAE, Europe, Asia, and Africa transform reputation challenges into growth opportunities. His expertise spans crisis management, brand trust, and the psychology of digital influence.
A sought-after international speaker, he has taken the stage at Seamless Dubai, Africa Fintech Forum, and Digital Marketing Nights (Hong Kong), sharing cutting-edge insights on AI-driven reputation management, brand resilience, and the power of digital perception.
With a unique blend of strategy, technology, and real-world experience, Dima turns reputation crises into powerful growth drivers, helping businesses not just recover but scale to new heights.
Connect with Dima here:
https://www.linkedin.com/in/dimaraketa/
https://www.facebook.com/dimaraketa13
https://www.instagram.com/dimaraketta/
Don't forget to click below to get our FREE LinkedIn High-Impact Post Templates to increase your engagement organically:
