Are you ever caught trying to explain what you do—and realizing halfway through that you’ve lost your listener? In this episode, Faithann welcomes Sarah Warren, owner of Sarif & Sway, a strategic communications expert who helps businesses translate complex ideas into messages that actually connect. Faithann and Sarah explore how to bridge the gap between specialized knowledge and everyday understanding, why respect is essential when communicating expertise, and how clear storytelling builds credibility and trust. Sarah also shares her journey from research communications at the University of Oklahoma to entrepreneurship, along with powerful lessons about curiosity, empathy, and simplifying without losing depth. 💡 You’ll learn: Why complicated doesn’t have to mean confusing The balance between clarity and respect when explaining your work How to “meet people where they are” in communication and networking Why authentic simplicity often outperforms trying to sound smart Plus, you’ll hear practical takeaways for business owners, from explaining technical services to helping clients understand your value—without jargon. Connect with Sarah: Website: Serif+Sway Linked IN: Sarah Warren, M.P. W. Facebook: Serif + Sway Instagram: @serifandsway Free Resource for Listeners: ✨ Download Faithann’s 10 Questions to Ask in a One-to-One — a free guide to deepen your networking conversations and leave a lasting impression.Grab your copy here ➡️ https://www.thenetworkerstourguide.net/resources Connect with Faithann:Instagram: @thenetworkerstourguide Join Premium OKC Networking for $65 for a 1 year access to Faithann's networking calendar, community forum, and networking courses. Join the Private Community: The Networker’s Tour Guide on Facebook