Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it?
In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!)
Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time.
Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth.
You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'.
Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you.
About The Host...
Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.
He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities.
After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans.
In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.
Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.
FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio!
This podcast uses the following third-party services for analysis:
All content for Nerds of Business is the property of Webbuzz Media and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it?
In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!)
Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time.
Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth.
You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'.
Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you.
About The Host...
Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.
He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities.
After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans.
In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.
Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.
FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio!
This podcast uses the following third-party services for analysis:
Season 3: 'Mindset of the disruptive entrepreneur', Episode 3
There's an argument that success in business all starts with a strong sense of confidence. In this episode a business psychologist, a start up guru, and an indigenous entrepreneur share what it takes to 'bend the rules', and why having the courage to be disliked is so important.
Guest Bios:
Stephanie Thompson is business psychologist and the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/
Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/
Morgan Coleman is the founder of Vets On Call https://www.linkedin.com/in/morgancoleman1/
What to listen out for:
2.01 The story of Ferran Adriá and the restaurant El Bulli
10.34 Stephanie Thompson deconstructs confidence
13.10 What problems can overconfidence cause for leaders and organisations '
16.51 Rachael Neumann on what she believes has given her interdisciplinary thinking
24.29 Lifting the lid on bending or break established rules
29.33 What drove Morgan Coleman to become a founder of a tech business
38.36 How discouragement can push you to do better and make you more resilient
40.33 Using baby steps to build confidence
42.07 The definition of 'Power Posing'
45.30 Top 3 points of this episode
47.01 Inspiring Pablo Picasso quote for all aspiring and practicing entrepreneurs
Resources and links:
https://en.wikipedia.org/wiki/El_Bulli
*****
Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))
Get in touch with us here: https://nerdsofbusiness.com/contact/
You can follow Nerds of Business on socials:
Twitter: https://twitter.com/business_nerds
Facebook: https://www.facebook.com/nerdsbusiness/
Linked in: https://www.linkedin.com/company/nerds-of-business/
Season 3: 'Mindset of the disruptive entrepreneur', Episode 1 Resilience is a key personality trait of any entrepreneur who gets to the top, but especially those who are disrupting markets. In this episode a business psychologist, a start up guru, and two entrepreneurs reveal how to be more resilient . Guest Bios: Stephanie Thompson is business psychologist and the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ Sam White is the founder of Freedom Services Group and Stella Insurance https://www.linkedin.com/in/sam-white-093b9b22/ Chris Brycki is the founder and CEO of online share investing platform Stockspot.com.au https://www.linkedin.com/in/brycki/ What to listen out for: 3.07 Jim Dyson's story of resilience, he failed 5,127 times 10.15 Psychologist deconstructs resilience from a clinical perspective 12.20 'Energy management' technique for improving resilience 14.16 What the most resilient start up founders have in common 23.27 British bulldogs game - personal story of perseverance 25.53 Entrepreneurs often seem to have a 'hole' they're trying to fill 27.44 Is there a correlation between trauma in childhood, and higher resilience later in life as an adult 32.53 Nature vs nurture segment, with Chris Brycki 34.04 Things you can do to improve resilience from a clinical perspective 37.18 The importance of movement and exercise in the resilience of entrepreneurs and business leaders 38.25 The importance of food and 'gut health' for resilience 44.11 Recurring segment NERD UNDER PRESSURE Resources and links: Dyson vacuum cleaner protoyping story https://www.wired.com/2012/11/mf-james-dyson/ ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/
BONUS: special 'uncut' episode. Kerwin Rae is an entrepreneur, leading business coach and motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the second of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt. Guest Bios: Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder and CEO of Business Mastery International (https://www.kerwinrae.com) What to listen for: ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/
Season 2: 'Product development', Episode 10
The 'Go To Market' Phase Is When Sh*T Gets Real For New Products. In This Episode Two Product Experts And Four Top Entrepreneurs Reveal How It's Done.
Guest Bios:
Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).
Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)
Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)
Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au
Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.
What to listen out for:
2.22 Vegemite brand fail story
10.01 Don't put all your eggs in one basket
13.43 Launch small and test
23.35 The power of community in a successful product launch
25.40 Rolling out comms across all online channels such as socials, email
27.56 Using friends as first customers
31.28 The danger of focusing on big corporate customers for B2B
39.57 Using a pre-launch wait list to build anticipation and demand
45.22 RECURRING SEGMENT: Nerd under pressure
Resources and links:
Vegemite brand fail https://www.bandt.com.au/marketing-failures-whats-name/
*****
Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))
Get in touch with us here: https://nerdsofbusiness.com/contact/
You can follow Nerds of Business on socials:
Twitter: https://twitter.com/business_nerds
Facebook: https://www.facebook.com/nerdsbusiness/
Linked in: https://www.linkedin.com/company/nerds-of-business/
Season 2: 'Product development', Episode 9
Selling Via Online Platforms and Distribution Partnerships Can Be A Powerful Way To Extend The Reach Of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done.
Guest Bios:
Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).
Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)
Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au
What to listen out for:
2.48 The story of Unlcked vs Google
11.13 How to use influencer marketing and celebrities
12.01 The importance of authenticity in brand marketing
13.44 How to scale content marketing
23.36 Upbank and the Afterpay partnership
27.34 Why Sleephones use Shopify for eCommerce
32.19 What it's like to sell through Amazon marketplace
39.19 RECURRING SEGMENT: Nerd Superpower
Resources and links:
'No man is an island' The Devotions, by John Donne https://en.wikipedia.org/wiki/Devotions_upon_Emergent_Occasions
The story of Unlcked vs Google https://www.smartcompany.com.au/startupsmart/news/unlockd-goes-administration-laying-blame-squarely-googles-anti-competitive-conduct/
'The Four' by Scott Galloway https://www.penguin.com.au/books/the-four-9780552173438
*****
Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))
Get in touch with us here: https://nerdsofbusiness.com/contact/
You can follow Nerds of Business on socials:
Twitter: https://twitter.com/business_nerds
Facebook: https://www.facebook.com/nerdsbusiness/
Linked in: https://www.linkedin.com/company/nerds-of-business/
Season 2: 'Product development', Episode 8
Raising Capital Is Often A Key Step In The Product Development Cycle Of Startups. If You Need To Raise Capital, How Do You Get Investors Excited Enough To Invest In Your Company? In This Episode A Venture Capitalist, Entrepreneur, and Product Experts Reveal How It's Done.
Guest Bios:
Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).
Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)
Emlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and is the founder of CP Ventures (https://cp.ventures/)
Mina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber.
What to listen out for:
02:01 How Peloton became one of the most extraordinary growth stories of the decade
10: 40 What are the different stages of raising capital?
11:40 How VCs screen and filter the tons of proposals they receive
19:59 Common mistakes to avoid when raising capital and the opportunities that a lot of founders seem to miss
24:14 Why startup founders should be very clear on their value proposition
29:34 The key metrics VCs are looking for in early-stage companies
31:39 What's the 10X rule?
39:23 Why traction is super important in startups?
43:02 Should you raise capital during a global pandemic?
46:57 Buy Now Pay Later Digital Marketing offer from our sponsor
51:40 NERD UNDER PRESSURE - regular segment with Emlyn Scott
Resources and links:
Peloton, Masters of Scale https://mastersofscale.com/john-foley/
Peloton story https://www.businessinsider.in/Peloton-is-valued-at-more-than-4-billion-but-CEO-and-cofounder-John-Foley-says-investors-turned-his-pitches-down-for-4-years-These-are-the-reasons-why-he-thinks-they-were-rejected-so-many-times-/articleshow/70897413.cms
*****
Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))
Get in touch with us here: https://nerdsofbusiness.com/contact/
You can follow Nerds of Business on socials:
Twitter: https://twitter.com/business_nerds
Facebook: https://www.facebook.com/nerdsbusiness/
Linked in: https://www.linkedin.com/company/nerds-of-business/
Season 2: 'Product development', Episode 7
Pricing and Business Model Is A Key Step In The Development Cycle Of Any Product. If You've Developed A Great Product Or Service, How Do You Structure Your Business Model To Become The Market Leader? In This Episode Product Experts and Leading Entrepreneurs Reveal How It's Done.
Guest Bios:
Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).
Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)
Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)
Emlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and is the founder of CP Ventures (https://cp.ventures/)
Mina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber.
What to listen out for:
02:15 How Ikea became a global brand by changing its business model from pre-assembled furniture to flat pack
08:34 Ross Gales from Pollen reveals key concepts that entrepreneurs should understand for designing business models
13:25 Learn the Pirate Methodology of measuring business success
17:01 Carrie Peters from Ustwo talks about the importance of pricing and business model to the end product design
18:35 How Mina Radhakrishnan of :Different is revolutionising the conventional business model of property management
23:55 Why SAAS is often favoured by VCs?
30:12 Why JS Health is using the subscription model to market and distribute their vitamin products?
34:10 Buy Now Pay Later Digital Marketing offer from our sponsor
37:51 NERD UNDER PRESSURE - regular segment with Ben Thompson
Resources and links:
Ikea story https://www.fastcompany.com/3057837/the-man-behind-ikeas-world-conquering-flat-pack-design
Ikea current size https://en.wikipedia.org/wiki/IKEA
*****
Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))
Get in touch with us here: https://nerdsofbusiness.com/contact/
You can follow Nerds of Business on socials:
Twitter: https://twitter.com/business_nerds
Facebook: https://www.facebook.com/nerdsbusiness/
Linked in: https://www.linkedin.com/company/nerds-of-business/
Season 2: 'Product development', Episode 6
A Supply Chain Is A Crucial Component Of Any Business. If You've Developed A Great Product Or Service, How Do You Create A Winning Supply Chain To Bring It To Market? In This Episode Product Experts and Leading Entrepreneurs Reveal How It's Done.
Guest Bios:
Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder and CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)
Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).
Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)
Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).
Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)
What to listen out for:
02:01 What happens when supply chain breaks down? Hershey’s Halloween Meltdown
10:30 Carrie Peters: Why it is important to bring your manufacturers early in the ideation stage?
14:04 How Speakeasy Group makes the supply chain sourcing more collaborative
22:47 “Customers go once for the novelty, they return for quality.”
29:15 Why Dr. Wei Shin Lai of SleepPhones talk to their manufacturers weekly
34:18 Tech startups should make the right decisions early on - Ross Gales
39:36 Entrepreneurs should carefully choose where they want to put their time and effort
40:42 Buy Now Pay Later Digital Marketing offer from our sponsor
44:43 NERD UNDER PRESSURE - regular segment
Resources and links:
Herhsey's supply chain fail https://www.cio.com/article/2440386/supply-chain---hershey-s-bittersweet-lesson.html
*****
Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))
Get in touch with us here: https://nerdsofbusiness.com/contact/
You can follow Nerds of Business on socials:
Twitter: https://twitter.com/business_nerds
Facebook: https://www.facebook.com/nerdsbusiness/
Linked in: https://www.linkedin.com/company/nerds-of-business/
Season 2: 'Product development', Episode 5
'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs and Legal Experts Debate When Companies Should Use Intellectual Patents and Trademarks.
Guest Bios:
Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)
Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney and founder of Baxter IP
Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.
Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).
Emlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and is the founder of CP Ventures (https://cp.ventures/)
What to listen out for:
01:04 Why entrepreneurs usually fail to consider IP?
02:33 Patent war between Facebook and Blackberry
09:54 What is a patent attorney?
15:58 Contrarian viewpoint: Why Ben Thompson believes there’s no need to protect your IP?
18:51 No, Carrie Peters will not ‘steal your baby’
21:54 IP can be a dealbreaker for VCs
27:50 Australia is saying goodbye to innovation patent
33:51 How early patent filing and strong branding protected SleepPhones
43:57 How much would it cost you to file a patent in Australia?
47:16 Buy Now Pay Later Digital Marketing offer from our sponsor
44:45 NERD UNDER PRESSURE - regular segment with Chris Baxter
Resources and links:
Facebook vs Blackberry I.P case https://www.itproportal.com/features/blackberry-vs-facebook-a-david-vs-goliath-conundrum/
Peter Thiel book https://en.wikipedia.org/wiki/Zero_to_One
*****
Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))
Get in touch with us here: https://nerdsofbusiness.com/contact/
You can follow Nerds of Business on socials:
Twitter: https://twitter.com/business_nerds
Facebook: https://www.facebook.com/nerdsbusiness/
Linked in: https://www.linkedin.com/company/nerds-of-business/
Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it?
In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!)
Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time.
Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth.
You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'.
Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you.
About The Host...
Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.
He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities.
After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans.
In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.
Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.
FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio!
This podcast uses the following third-party services for analysis:
