With over 850 million monthly active users, Snapchat offers access to a broad audience of potential customers in the Gen Z and millennial markets. Yet it remains relatively "untapped" by many brands and creators, especially compared to larger mainstream platforms such as Instagram, TikTok, and YouTube. In this episode, I sit down with Hope Georgiou, CEO and founder of HG Media Group, a company specializing in Snapchat campaign development and execution, to discuss these opportunities. Hope ha...
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