In this episode, I’m joined by Samuel Kidane and Albin Gordan, the minds behind Streetlifting Nordic, to take you behind the scenes of one of the most anticipated competition of the Nordic Region of the year: Streetlifting Nordic 2025, happening November 15–16 at the Power Fitness Expo in Stockholm.
Samuel and Albin, both active athletes in the sport, are stepping back from competition this year to focus entirely on organizing and developing the event platform. We discuss the unique structure and rules of Streetlifting Nordic, how it compares to Final Rep standards, and what makes it a standout event for the Nordic community.
We also talk about:
→ How they fund and run the event without external investors
→ Building a competition brand from the ground up
→ Coaching, merch, livestreams, and future expansion plans
→ Athlete highlights and expectations for this year’s female and male classes
→ The long-term vision for a Nordic Streetlifting ecosystem – including future amateur events, coaching programs, and even a dedicated gym
This episode gives you a full inside look into what it really takes to organize a high-level competition – and what’s ahead for the growth of Streetlifting in Northern Europe.
Guests:
🎙️ Samuel Kidane – Founder of Streetlifting Nordic📲 Instagram Samuel: https://www.instagram.com/kidanesthenics/
🎙️ Albin Gordan – Co-Organizer & Athlete📲 Instagram Albin: https://www.instagram.com/albingordan/
📲 Instagram Streetlifting Nordic: https://www.instagram.com/streetlifting.nordic/
🌐 Website: https://sthlmsthenics.se/streetlifting-nordic/
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