In this edition of the Muscle Up Podcast, hosts Mees and Jim sit down with Matt, a fitness coach and content creator who turned consistency and risk-taking into viral success.
Matt shares his story of starting as a personal trainer in Melbourne, grinding through social media with hundreds of short videos, and eventually building a lifestyle of freedom, travel, and impact. From dealing with pressure and burnout to finding balance between coaching and content, his journey reveals the raw truth about what it takes to grow in today’s digital world.
You’ll learn:
✅ Why failure and consistency are the keys to going viral
✅ The behind-the-scenes of building a fitness coaching brand online
✅ How Matt balances freedom, travel, and discipline
✅ Why speaking your truth is better than playing it safe
✅ The mindset shifts that helped him grow on TikTok & Instagram
This episode is funny, inspiring, and packed with real lessons for anyone chasing growth — in business, fitness, or life.
📲 Follow Matt on Instagram: @mattbuttersthenics
🎧 Follow Muscle Up: @podcast_muscleup
🔗 Listen on: YouTube & Apple Podcasts
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