Do you see adversity as fuel for your biggest ambitions or as an obstacle to overcome? In this episode, Jacob Emery reveals how authentic community, powerful partnerships, and daily habits transformed his journey from chaos to high achievement. Discover how Strategic Coach® sparked his shift from misfit to visionary—so you can unlock your own greatness too. Here’s some of what you’ll learn in this episode:* How Jacob moved from chaos to clarity.* Jacob’s challenges growing up and overcoming not fitting in.* How Strategic Coach helped Jacob merge his two passions.* Why Strategic Coach attracts entrepreneurs with a growth mindset.* How Strategic Coach helps build profound confidence.* The ingredients of a great partnership. Show Notes: Great entrepreneurs embrace their misfit qualities to stand out and succeed. At Strategic Coach, you’re free to be your whole self—authenticity comes first. Everyone at Strategic Coach is open, honest, and genuinely committed to growth. Entrepreneurs in The Strategic Coach® Program don’t fit into standard boxes; they create their own path. You have the power to change your environment. You can expedite your journey and that of your team members through partnership. Sometimes, a single win can reshape who you are and what you believe is possible. Achieving a big goal often reveals an even greater level to aspire to. When facing a new project, focus on finding the person who would excel at—and truly enjoy—doing it rather than worrying about how to do it yourself. When you understand what a perfect day looks like, then you understand what you actually want out of life. Whatever you focus on, positive or negative, will grow. Strategic Coach allows you to see exactly where you are in your entrepreneurial journey. Your journey speeds up when you make the most of teamwork. Living with intention, gratitude, and daily standards builds lasting momentum. Resources: The Iron & Infrastructure Podcast (https://podcasts.apple.com/ca/podcast/the-iron-infrastructure-podcast/id1710384030) Who Not How by Dan Sullivan with Dr. Benjamin HardyKolbe A™ IndexThe 4 Freedoms That Motivate Successful Entrepreneurs (https://www.strategiccoach.com/resources/the-multiplier-mindset-blog/the-4-freedoms-that-motivate-successful-entrepreneurs) The Entrepreneur's Guide To Time Management (https://www.strategiccoach.com/resources/guides/the-entrepreneurs-guide-to-time-management) Thinking About Your Thinking by Dan Sullivan The Impact Filter™ More about Jacob Emery (https://jacobemery.com/)

What separates entrepreneurs who collapse under pressure from those who come back stronger? Sasha Tripp—a real estate entrepreneur who survived financial disaster, market crashes, and personal crises—shares how she transformed adversity into her greatest breakthrough. Discover the mindset shifts that helped her lead with resilience and rebuild her business, and how Strategic Coach® gave her the tools to turn chaos into clarity. Here’s some of what you’ll learn in this episode:* What made Sasha realize that she had to either improve her skill set or get into sales.* Why the sky’s the limit in real estate if you have the right work ethic.* Why Sasha thinks she might never be employable again.* How Sasha’s entrepreneurial path and her Strategic Coach journey have always overlapped.* The hardest thing Sasha has ever had to go through. Show Notes: True entrepreneurship is tested in the valleys, not just the peaks. You can’t tell if someone's a really great entrepreneur in the best of times because they have a lot of supports in place. The 4 C’s Formula®—Commitment, Courage, Capability, and Confidence—is the foundation of overcoming any challenge. It requires courage and commitment to gain new capabilities and confidence. Confidence feels good. Courage feels lousy. If there are going to be problems in the marketplace, residential real estate is where it shows up first. When everything falls apart, your mindset determines whether you rebuild or retreat. Entrepreneurship isn’t about avoiding risk; it’s about managing fear while moving forward. Entrepreneurs have the freedom to pivot and change when it makes the most sense to do so. If you don’t have the answer yet, it might be that you haven’t thought of the right question. Strategic Coach isn’t about tactics; it’s about training yourself to ask better questions. Strategic Coach is a community of unbiased people you can talk to about your challenges. You can want what you want. You don’t have to justify it. Your business should fit your life, not the other way around. The fastest way to grow isn’t working harder, it’s thinking differently. Resources: The 4 C’s Formula by Dan Sullivan 10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy Who Not How by Dan Sullivan with Dr. Benjamin Hardy The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy The Positive Focus®

Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they’re teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences. Here’s some of what you’ll learn in this episode:* Solutions that mean no more cold calls or door-to-door sales.* The purpose of advertising.* How advertising can be used to help people.* The difference between marketing and sales.* Why selling has gotten a bad name.* What’s changed since Dan founded The Strategic Coach® Program 35 years ago.* Why direct mail is still the greatest form of marketing in the world. Show Notes: Everyone who has a business is going to have to do marketing and selling. One elegant idea is worth more than 1,000 semi-good ideas. Perfect has become the enemy of good. Anything you put in front of somebody is marketing. Only the hungriest fish snap at the crappiest bait. Once you figure out marketing, it's the ultimate leverage. Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you. Once you figure out a marketing algorithm, it works again and again. You can create control in your future if you learn how to put a message out there that causes people to want to give you money. There are businesses that die of starvation, and there are businesses that die of indigestion. The average person receives between 5,000 and 24,000 advertising messages daily. Part of sales is just connecting with someone. People don't buy from you because they understand what you do. People buy from you because they feel understood. Dan’s definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result. Resources: I Love Marketing podcast (https://ilovemarketing.com/podcasts/) 10xTalk podcast (https://10xtalk.com/) American Happiness podcast (https://www.americanchecklist.com/) Cloudlandia podcast (https://www.welcometocloudlandia.com/) HYPNO-TI$ING by Mark Young Video: “Is Selling Evil?” by Joe Polish (https://www.youtube.com/watch?v=ux7E3VtcIv4) Who Not How by Dan Sullivan and Dr. Ben Hardy The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy Strategic Coach® Mark Young (http://meetmarkyoung.com/) Jekyll + Hyde Labs (http://jekyllhydelabs.com/) Dean Jackson (http://deanjackson.com/) 

What if taking more time off could actually grow your business? Todd Ellis, a financial advisor and Strategic Coach® veteran, shares how a 15-day sailing voyage—completely unplugged—taught him the power of taking time off. Discover why stepping away to develop new skills builds confidence, strengthens your team, and fuels unexpected growth. The secret? A Self-Managing Company® that thrives when you disconnect. Here’s some of what you’ll learn in this episode:* How Todd discovered his passion for financial services—and why helping people drives his business.* The surprising ways Todd’s company creates real impact for clients and team members.* Why taking true time off accelerates success.* The importance of making sure you have the capacity to handle a situation (before you’re in it).* How Strategic Coach helps entrepreneurs and their companies grow. Show Notes: The more free time you take, the more your income will grow. Taking free time flies in the face of workaholic culture, where burnout is worn as a badge of honor. Gaining a new capability gives you a new sense of confidence. To take time off, you must have a company that can develop and grow while you’re away. Once you have your own company, you get to decide how you’re going to serve the public. Many people measure their success by how many clients they have, but having fewer clients allows you to really invest in yourself. Taking a break from technology allows you to be with your own thoughts and experience what’s around you. A Free Day™ is a 24-hour period that's uninterrupted by any work-related activities. When you step inside Strategic Coach, you get to be surrounded by like-minded entrepreneurs who are eager to support your growth. Entrepreneurs share common issues, but every entrepreneur is unique. Resources:How Free Days Keep You On Your Side Of “The Line” (https://www.strategiccoach.com/resources/the-multiplier-mindset-blog/how-free-days-keep-you-on-your-side-of-the-line) What Is A Self-Managing Company®? Unique Ability®

What if the traits you’ve been told are disadvantages are actually your “unfair” advantages? In this episode, Dan Sullivan and engineer-turned-ADHD-advocate André Brisson reveal how entrepreneurs thrive by rewriting the rules—not following them. Learn why your unique way of thinking is your greatest asset and how to build a business (and life) that rewards it. Here’s some of what you’ll learn in this episode:* Why entrepreneurs feel like misfits in traditional learning environments.* The program that helps high-achieving ADHD entrepreneurs understand themselves better.* The surprising truth about who The Strategic Coach® Program was designed for.* Why Strategic Coach® members instantly “get” each other (and how this community transforms isolation into confidence).* How André built an engineering firm that breaks industry norms.* How André’s ADHD has fueled his biggest challenges—and his biggest wins.* The #1 insight André learned in 14 years at Strategic Coach. Show Notes: Entrepreneurs are shortcut creators—your ability to bypass inefficiencies is what makes you invaluable. The systems that frustrate you exist because most people prioritize rules over results. The real trick for entrepreneurs is to break the rules and get paid for the shortcuts they create. Everything that works in your life is the result of having created a new solution for yourself. If things don’t work, it’s because you're trying to fit into someone else’s system. What you do and the way you do it is the center of your life, and you can keep expanding that throughout your entire career. Your Unique Ability® isn’t just what you’re good at—it’s what energizes you while delivering exponential value. Once you decide that the way you do something is the right way for you to do it, you’ll find the customers and clients who appreciate that. If you’ve been trained to do things a certain way, you might get stuck in that way of solving problems. As long as you’re continually hitting a new Ceiling of Complexity™, you know you’re growing. Freeing up your time to work at a higher level is a lot of fun. Underutilized and overutilized strengths are actually weaknesses. Resources:The Impulsive Thinker™Kolbe A™ IndexCliftonStrengths®PRINT®Unique Ability®

Do you struggle with scaling your business because you’re still doing everything yourself? In this episode, healthcare entrepreneur Nicole Serena shares how she shifted from solopreneur to CEO by implementing Strategic Coach® lessons—delegating to experts, focusing on her unique skills, and adopting an abundance mindset—and how she 10x’d her business without burning out or sacrificing innovation. Here’s some of what you’ll learn in this episode:* Why the healthcare system is under unprecedent pressure—and where the biggest gaps exist for entrepreneurs.* The critical mindset shift that all entrepreneurs must make if they want to grow.* Why trying to do everything yourself is the fastest path to burnout (and how to avoid it).* Why business coaching should be viewed as an investment, not a cost.* Why Nicole became an entrepreneur in the healthcare industry.* The mindset change that helped Nicole scale her business without sacrificing her sanity.* How to find the right person for every role.* Why the healthcare system needs innovative problem solvers.* The limitless growth potential in healthcare. Show Notes: AI has revolutionized healthcare, delivering results in minutes instead of months. Strategic Coach teaches entrepreneurs to focus on their strengths and build teams for the rest. Doctors can’t compete with patients who self-educate via social media. Healthcare is largely a disease-management industry, not a wellness system. Canada’s healthcare system is fragile—but also ripe for innovation. Entrepreneurship can be isolating without the right peer support. If you’re busy trying to be an expert at everything, you may miss out on critical opportunities. Delegation frees up mental space for creativity and strategy. It’s important to unplug and recharge so that you can be there for your clients, your team, and your community. Your Unique Ability® is your superpower—what only you can do exceptionally and joyfully. Leading a team can be scary, especially for first-time entrepreneurs. Strategic Coach connects entrepreneurs to accelerate learning and growth. Resources: Who Not How by Dan Sullivan and Dr. Benjamin Hardy Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage (https://www.strategiccoach.com/resources/the-multiplier-mindset-blog/your-business-is-a-theater-production-your-back-stage-shouldnt-show-on-the-front-stage) Unique Ability® Time Management Strategies For Successful Entrepreneurs (Successful Strategies Only) (https://www.strategiccoach.com/resources/the-multiplier-mindset-blog/time-management-strategies-for-entrepreneurs-effective-strategies-only)

Can ADHD be a business advantage? In this episode, Amber Swope shares how embracing her ADHD has fueled her entrepreneurial success, transforming challenges into creative strengths and business opportunities. Listen now to discover how leveraging your unique gifts can revolutionize your approach to entrepreneurship and unlock new paths to success! Here’s some of what you’ll learn in this episode:* How Amber is sharing her ongoing ADHD journey with others.* The circumstances that led Amber to become an entrepreneur.* Steps to identify whether you have ADHD or another neurodivergent condition.* Insights into how Strategic Coach® thinking tools may relate to Dan Sullivan's own experiences with ADD. Show Notes: Different people experience ADHD differently. Nearly half of Strategic Coach members have ADHD. ADHD provides a unique perspective on complex situations. It’s unrealistic to be good at everything (and a waste of energy to try). It might be that no matter how hard you try, you’ll never be successful at certain activities. (And that’s okay.) Once you understand your ADHD, a world of possibilities opens up to you. If you feel like a failure, it might simply mean you're engaging in activities your brain isn't wired for. It’s not enough to know something. You have to share it. When everyone’s on the same page, everyone has a better experience. For some people with ADHD, it can be a struggle to do things that other people find easy. Adults with ADHD are 60% more likely to be fired. Once you know you have ADHD, you can stop spending energy masking it and start embracing your uniqueness. You create more opportunities when you empower yourself. Resources: Unique Ability®Kolbe A™ IndexTime Management Strategies For Entrepreneurs (Effective Strategies Only) (https://www.strategiccoach.com/resources/the-multiplier-mindset-blog/time-management-strategies-for-entrepreneurs-effective-strategies-only)

Deirdre Van Nest teaches entrepreneurs and subject matter experts how to become high-performance, high-impact speakers, storytellers, and content creators so they can increase not only their income, but their influence and their impact on the lives of others. In this episode, Deirdre shares how she’s found business success and happiness in helping her fellow entrepreneurs increase their effectiveness. Here’s some of what you’ll learn in this episode:* The experience that caused Deirdre to “leave the stage” for 24 years.* What Deirdre did as a “fearless living coach.”* How her business grew through speaking engagements.* How she created a system to meet the needs of entrepreneurs.* Why anyone can become a skilled speaker.* The opportunities you get as a member of the Strategic Coach® community. Show Notes: * The promise of technology is that it’s going to improve teamwork. But it’s teamwork that gives rise to technology to start with.* Technology doesn’t coach itself.* Information technology is the fastest growing industry in the world. Coaching is the second.* In coaching other entrepreneurs, you become a better entrepreneur.* Doing speaking engagements means reaching more people.* Speaking is a skill that lives inside of you and goes with you wherever you are.* Your reason for doing something has to be greater than your fear of doing it.*  Whenever you speak, people are subconsciously making snap judgments on your competency based on your communication skills.* It’s important that you treat every speaking opportunity as a high-stakes presentation.*  If another person is willing to give you their attention, you owe it to them to be good.*  Every time you speak, it’s an opportunity. You don’t know who’s in the audience.* Whenever you open your mouth, it’s an audition for leadership.*  Delivery is only about 20% of what goes into being a great speaker.* To be an incredible speaker, you have to be an incredible content creator.* When you think differently, you become different. And when you become different, you do different. Resources: The Self-Managing Company by Dan Sullivan  The Entrepreneur’s Guide To Time Management (https://resources.strategiccoach.com/guides/the-entrepreneurs-guide-to-time-management) Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage (https://resources.strategiccoach.com/the-multiplier-mindset-blog/your-business-is-a-theater-production-your-back-stage-shouldnt-show-on-the-front-stage)

Are you overwhelmed by the financial side of your business? In this episode, Patti Mara speaks with Colin Sanburg, founder of FinElevate, about the rise of fractional CFOs and how they empower entrepreneurs to focus on their strengths. Discover how these experts streamline financial operations and drive profitability, transforming challenges into opportunities for growth. Here’s some of what you’ll learn in this episode:* The key criteria that FinElevate looks for in an ideal client.* Why some entrepreneurs don’t want to give up signing authority.* The importance of identifying your dashboard KPIs.* The entrepreneur motivation for freeing yourself up.* What inspires Colin the most about being an entrepreneur.* How to overcome analysis paralysis. Show Notes: If an entrepreneur isn’t closely monitoring their financials, they’re likely just wasting time. No matter how skilled you are in a specific area, you need outside perspective. Not every aspect of business suits every entrepreneur. People are happy to offload parts of their businesses that they don’t like working in. A better understanding of your metrics can help you structure your business for increased productivity. The right players want the metrics of success because they want to win. Taking action does tremendous things for your psyche. Top team members are unlikely to stay if they can’t access accurate metrics to evaluate their performance. You can’t be your own sounding board. The only sustainable way to build an entrepreneurial business is to base it on the entrepreneur's strengths and weaknesses. Much of the financial aspect of your business relies on discipline. People are more likely to engage with a clear reflection of their hard work. If you measure it, you can manage it. If you can manage it, you can improve it. If a team member sees a disconnect between lead measures and lag measures, they’ll disengage completely. Once you focus on a small set of key metrics, you'll be surprised at how much more efficient you become. Resources: We Choose Local (https://wechooselocal.com/) FinElevate (https://finelevate.com/) Unique Ability® Who Not How by Dan Sullivan and Dr. Benjamin Hardy The Obstacle Is the Way by Ryan Holiday The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy 

In this episode, Kary Oberbrunner reveals essential strategies for entrepreneurs on publishing their first book and protecting intellectual property. Recorded at the inaugural CoachCon event in May 2024, Kary discusses his innovative IP-protection app with business coach Chad Johnson. Listen now to discover how these tools can streamline your processes and empower your entrepreneurial journey. Here’s some of what you’ll learn in this episode:* What made Kary feel like he’d found his place in his first hour at Strategic Coach®.* How and why Kary’s original IP protection idea was rejected by Coach co-founder Dan Sullivan.* Why you don’t need a traditional publisher anymore.* The key mindset shifts Kary has experienced since joining Strategic Coach.* The biggest dangers Kary sees entrepreneurs facing right now.* Why most entrepreneurs come to The Strategic Coach® Program as frustrated visionaries. Show Notes:* Suing someone costs you time, money, and aggravation.* If you’re afraid someone’s going to steal what you’ve created, at a certain point, you’ll stop creating.* Getting your creations protected isn’t a cost—it’s an investment in your creativity.* More than 90% of the value of S&P 500 companies lies in their intellectual property.* All of the obstacles you see are actually the raw material for achieving your vision.* All IP is based on timing.* Being a hero is more fulfilling than being the messenger.* Not all money is good money, and not all clients are good clients.* Visionaries don’t need their brains filled with all kinds of to-dos.* Entrepreneurs can’t do it all themselves.* You can operate so well that your competitors become your collaborators. Resources: Blockchain (https://www.blockchain.com/) Extraordinary Impact Filter by Dan Sullivan Igniting Souls (https://ignitingsouls.com/) What Is A Self-Managing Company®? (https://www.strategiccoach.com/resources/the-multiplier-mindset-blog/what-is-a-self-managing-companyr)Kolbe A™ Index (https://www.kolbe.com/kolbe-a-index/)Unique Ability® (https://uniqueability.com/) Entrepreneurial Operating System® (https://www.eosworldwide.com/) Who Not How by Dan Sullivan and Dr. Benjamin Hardy What Free Days™ Are And How To Know When You Need Them (https://www.strategiccoach.com/resources/the-multiplier-mindset-blog/what-free-days-are-and-how-to-know-when-you-need-them) How to Win a Heart: One Man’s Adventure in Finding and Winning His Life-Long Love by Chad Johnson

Molly Thompson is an entrepreneur specializing in creating simple solutions to very complex problems, resulting in transformational impact. When she found that what she was doing wasn’t working anymore, Molly went to a psychologist and discovered she had ADHD. In this episode, Molly shares how she’s regained her focus, discovered her entrepreneurial superpowers, and found business success. Here’s some of what you’ll learn in this episode:* Why The Strategic Coach® Program was designed for people with ADHD.* How Molly’s mission-driven energy solutions company operates.* What’s allowed her company’s business model to go from transactional to transformational.* Why Molly was terrified to try taking medication for her ADHD.* How being a Strategic Coach® member has changed Molly’s perspective—and her life.* Why ADHD often gets misdiagnosed.* Why you should look outside of your company when you’re looking to grow your company. Show Notes: * Strategic Coach entrepreneurs are all outliers.* When you’re part of a community of outliers, suddenly you feel normal.* 40% of Strategic Coach clients have some form of ADHD.* Many entrepreneurs, particularly women, may experience ADHD differently, leading to misdiagnosis and misunderstanding.* ADHD traits that are traditionally viewed as weaknesses can be reframed as superpowers that support your creativity and problem-solving skills.* Entrepreneurs with ADHD often thrive under tight deadlines, which help them focus and channel their energy efficiently.* People with ADHD often experience emotions more intensely, which can serve as a powerful source of intuition and insight when harnessed correctly.* The term "imposter phenomenon" can be reinterpreted as a reflection of determined female entrepreneurs navigating a world that often misunderstands their unique perspectives.* High-achieving female entrepreneurs can really benefit from connecting with others who understand their experiences.* When you don’t have to defend yourself, all of that energy can go into creativity and collaboration.* Doing things differently, and looking at the world differently, can be hugely isolating. Resources: The Kolbe A™ Index (https://www.kolbe.com/kolbe-a-index/)CliftonStrengths®PRINT®Who Not How™ (https://whonothow.com/)The Impulsive Thinker Podcast (https://podcasts.apple.com/ca/podcast/the-impulsive-thinker/id1586240372)

Stacey Hanke grew up on a dairy farm in central Wisconsin. For over two decades now, she’s been providing executive mentoring and helping sales professionals become more influential. In this episode, Stacey shares how she applied what she observed growing up on the farm to running an entrepreneurial business. Here’s some of what you’ll learn in this episode: * How their father’s drive and passion influenced Stacey and her sisters/team members.* Why Stacey spent time in large corporations before starting her own business.* How you can see yourself through your potential customers’ eyes.* What people have learned over the last four years.* How receiving some harsh feedback ended up being a turning point in Stacey’s career.* Why being part of the Strategic Coach® community is a game changer.* How Stacey has managed having work relationships with her sisters. Show Notes: Strategic Coach thinking tools are like plants. They’re planted in your brain, and they develop at different rates. All growth is compounded growth. If you have entrepreneurial drive, you can decide that the sky’s the limit. If you want entrepreneurism in your life, you have to choose what you do appropriately. Having purpose becomes more important as you get older. Communicating with influence is a process of constant development and has to be consistent. How we show up and interact with others determines who’s in our circle, the businesses we run, and the money in our pockets. People are finally understanding the power of communication because there are now so many different mediums that we're trying to influence people through. Communication is the core of everything you do, no matter what industry you’re in. It doesn’t matter what you know if you can’t communicate it effectively. Feeling influential and confident doesn’t always translate to how you’re actually perceived. How smart you are doesn’t determine how influential you are either. Before we can change anything in our lives, we have to be self-aware. When you reach a certain point in your career, people are going to stop telling you the truth and start telling you what they think you want to hear. If you don’t demonstrate consistency, people question whether you’re trustworthy. How you communicated years ago might not work for where you are now. What is common sense is not common practice. It’s important to get comfortable with being uncomfortable because the minute you understand the discomfort, growth will happen. Resources: Tool: The Positive Focus® Blog: What Free Days Are, And How To Know When You Need Them (https://www.strategiccoach.com/resources/the-multiplier-mindset-blog/what-free-days-are-and-how-to-know-when-you-need-them)

Through speaking engagements, webinars, coaching, and books, Dave Sanderson helps people understand how to embrace their uncertainty so they ignite opportunity. In this episode, Dave, who was the last passenger on the plane crash known as the “Miracle on the Hudson,” shares how that incident served as a wake-up call that transformed his approach to business—and life. Here’s some of what you’ll learn in this episode: *  What it was like on the sinking plane, and why Dave was the final passenger to leave.* How Dave realized he was only a number to the people at the company he worked for.* What had previously prevented Dave from starting his own company.* Why Dave believes that everything happens for a reason.* What separates successful people from really successful people.* Why the Strategic Coach® community is so important to entrepreneurs in the Program. Show Notes: * Embracing uncertainty can be a powerful catalyst for personal growth and entrepreneurial success.* Life-altering experiences, like surviving a plane crash, can provide clarity on what truly matters in life and business.* The four entrepreneurial freedoms—time, money, relationships, and purpose—work together to create a holistic framework for success and fulfillment. All four are necessary for a satisfying entrepreneurial life. * Your most valuable asset is not your business, but your ability to transform challenges into meaningful opportunities for growth.* Helping others during challenging times can provide a sense of purpose.* Self-doubt and fear of failure are common challenges in entrepreneurship, but can be overcome with the right mindset and the support of like-minded people.* Gratitude is a strategic tool that can reframe challenges and unlock new perspectives in your entrepreneurial journey. It’s the antidote to fear.* Your purpose is your most powerful differentiator—align your business strategies with your deeper mission to create sustainable, fulfilling success.* Preparation and having a game plan are essential when facing uncertainty in business and life.* What’s important isn’t the resources you have, but you how use them. Resources: Blog: The Four Freedoms That Motivate Successful Entrepreneurs (https://www.strategiccoach.com/resources/the-multiplier-mindset-blog/the-4-freedoms-that-motivate-successful-entrepreneurs) Book: From Turmoil to Triumph by Dave Sanderson Tool: The Impact Filter™ (https://www.strategiccoach.com/resources/tools-and-worksheets/the-impact-filter)The Kolbe A™ Index (https://www.kolbe.com/kolbe-a-index/)

Nicholas Schwarz became an entrepreneur because he was lacking the Four Freedoms of Time, Money, Relationship, and Purpose. Now, Nicholas runs a company where he helps his clients expand those Four Freedoms for themselves. In this episode, Nicholas shares how he’s gone from working in a job he didn’t like to becoming a happy entrepreneur. Here’s some of what you’ll learn in this episode:* All the factors that made it difficult for Nicholas to be an employee of another company.* Why becoming self-employed was unthinkable in his line of business.* How Nicholas’s “wonderful journey” in The Strategic Coach® Program began.* What Nicholas defines as “relaxed entrepreneurship.”* Why, nowadays, Nicholas delegates as much as possible.* How Nicholas’s company helps when it comes to transgenerational wealth. Show Notes: Entrepreneurs become entrepreneurs for the sake of freedom. The real freedom that allows all the other freedoms to happen is being able to control your time. Strategic Coach® members have the ability to actually arrange their life the way they want it. The Freedom of Money isn’t the most important freedom. Risk is always perceived as something negative, while uncertainty gives the possibility of something positive happening. Sometimes, we stumble on rocks we put down ourselves. Entrepreneurs who use Strategic Coach tools carve out a lot of time for themselves. The Strategic Coach community is very helpful both as a sounding board and as an emotional support group. Being your own boss has pros and cons, but the flexibility is worth it. What you do as an entrepreneur is sometimes very lonely. Talking about your entrepreneurial successes and challenges resonates more with someone who’s also gone through the whole process. Resources: Article: “The 4 Freedoms That Motivate Successful Entrepreneurs” (https://resources.strategiccoach.com/the-multiplier-mindset-blog/the-4-freedoms-that-motivate-successful-entrepreneurs) Unique Ability® Who Not How by Dan Sullivan with Dr. Benjamin Hardy Article: “What Free Days are, And How To Know When You Need Them” (https://resources.strategiccoach.com/the-multiplier-mindset-blog/what-free-days-are-and-how-to-know-when-you-need-them) The Cecily Group (http://thececilygroup.com/)

Joe Stolte is an entrepreneur working at the crosshairs of marketing and artificial intelligence. His company, Daily.ai (http://daily.ai/), uses machine learning to help thought leaders and small brands build AI-automated email newsletters. In this episode, he explains how his company supports clients in achieving business success and talks about the business lessons learned from his company’s early days.Here's some of what you'll learn in this episode:* The entrepreneur ideas and entrepreneur motivation Joe showed at a very young age.* How Joe’s company finds the best content in the world on any topic clients choose.* What it means to have short-term pessimism and long-term optimism.* How the AI becomes smarter, making the newsletters better.* The change in mentality that’s given Daily.ai (http://daily.ai/) an edge.Show Notes:When it seems everything out there is negative, what grabs your attention is the stuff that’s positive.It’s a win-win to partner with people who already have a marketplace of your potential clients.An entrepreneur doesn’t have to be the one with the idea.If you focus only on customers that are a good fit for your company, they’ll refer you to other people.ChatGPT has given people a taste of the exponential power behind machine learning and AI.If you get your clients their desired outcomes, the outputs don’t really matter.During tough times, you have to manage your expectations.You know you always need to get better, even during good times.Ads almost always get less than 50% conversion.Anything in excess becomes its opposite.Links:The Spark newsletterWho Not How by Dan Sullivan and Ben HardyThe Impact Filter™ tool

Lisa Larter has a strategic marketing firm, providing consulting services around strategy and business advisement. Like many entrepreneurs, Lisa started off thinking she had to do everything herself. In this episode, she shares the wisdom she’s gained from using her growth mindset to gain continual business success. Here’s some of what you’ll learn in this episode:* The role of an entrepreneur in their business.* The way in which Lisa’s background in retail helped her with marketing.* The importance for entrepreneurs of understanding cash flow.* How to make sure you’re prepared to pay taxes.* What let Lisa know that her business idea “had legs.”* The wisdom Lisa would impart to her past self.* The variety of benefits Lisa has gotten as a member of the Strategic Coach® entrepreneurial community.  Show Notes: The entrepreneur’s main capability is vision. There are many talented people who don’t have a purpose or a vision for using their talents. A lot of people understand sales and profit, but they don't understand cash flow and the timing and movement of money. Meet as many of the right people as you can that you want to do business with.  People should aim to have a baseline—a certain amount of cash they want to carry in their business—and do whatever they can to avoid going below that number. Entrepreneurs want freedom in their lives. And money buys you freedom. Every entrepreneur needs some type of mentor, coach, or advisor that they can talk to when they have difficult things going on. You will cap your potential if you don't learn how to lead and build a team. If you’re entrepreneurial and you have a dream, it doesn't matter what your background or education is. Resources: Who Not How (https://whonothow.com/) Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Self-Managing Company by Dan Sullivan

Judi Paré is a real estate developer dedicated to building affordable homes. When Judi began her entrepreneurial journey, she didn’t know what boundaries to set in order to maximize her productivity. In this episode, Judi shares some of the changes she’s made, and the business success and growth she’s achieved as a result. Here’s some of what you’ll learn in this episode: * How Judi learned to separate the roles of employee and family member.* How The Strategic Coach® Program helped Judi with restructuring and reordering her business.* The importance of setting boundaries and sticking to them.* How Judi responds to feeling overwhelmed.* The many ways Judi has ensured her business can give back to the community—and why.* Why Strategic Coach® works for entrepreneurs with continuous growth mindsets. Show Notes: There is massive a shortage of homes across Canada, especially affordable homes. Strategic Coach takes a resource called an entrepreneur from a lower level of productivity to a higher level of productivity. In order to grow the company, you have to free up the entrepreneur. In most cases, when an entrepreneur is stuck, they’re approaching their role as though they work for a corporation.  It's important to step away from your business because when you come back, you're able to be so much more productive.  The important ideas that come out of Strategic Coach workshops don’t necessarily all happen in the workshop room. You’re never too old to learn. Right now, in Hamilton alone, there are up to 8,000 people waiting for suitable housing.  People want to live where they work and people want to buy homes where they work. Resources: Unique Ability® Book: Who Not How by Dan Sullivan and Dr. Benjamin Hardy Blog: What Free Days Are, And How To Know When You Need Them (https://resources.strategiccoach.com/the-multiplier-mindset-blog/what-free-days-are-and-how-to-know-when-you-need-them) Blog: The 4 Freedoms That Motivate Successful Entrepreneurs (https://resources.strategiccoach.com/the-multiplier-mindset-blog/the-4-freedoms-that-motivate-successful-entrepreneurs) Plentitude (https://www.plentitudeinc.com/)

Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they’re teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences. Here’s some of what you’ll learn in this episode:* Solutions that mean no more cold calls or door-to-door sales.* The purpose of advertising.* How advertising can be used to help people.* The difference between marketing and sales.* Why selling has gotten a bad name.* What’s changed since Dan founded The Strategic Coach® Program 35 years ago.* Why direct mail is still the greatest form of marketing in the world. Show Notes: Everyone who has a business is going to have to do marketing and selling. One elegant idea is worth more than 1,000 semi-good ideas. Perfect has become the enemy of good. Anything you put in front of somebody is marketing. Only the hungriest fish snap at the crappiest bait. Once you figure out marketing, it's the ultimate leverage. Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you. Once you figure out a marketing algorithm, it works again and again. You can create control in your future if you learn how to put a message out there that causes people to want to give you money. There are businesses that die of starvation, and there are businesses that die of indigestion. The average person receives between 5,000 and 24,000 advertising messages daily. Part of sales is just connecting with someone. People don't buy from you because they understand what you do. People buy from you because they feel understood. Dan’s definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result. Resources: I Love Marketing podcast (https://ilovemarketing.com/podcasts/) 10xTalk podcast (https://10xtalk.com/) American Happiness podcast (https://www.americanchecklist.com/) Cloudlandia podcast (https://www.welcometocloudlandia.com/) HYPNO-TI$ING by Mark Young Video: “Is Selling Evil?” by Joe Polish (https://www.youtube.com/watch?v=ux7E3VtcIv4) Who Not How by Dan Sullivan and Dr. Ben Hardy The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy Strategic Coach® Mark Young (http://meetmarkyoung.com/) Jekyll + Hyde Labs (http://jekyllhydelabs.com/) Dean Jackson (http://deanjackson.com/) 

Up until six or seven years ago, Nikki Fraser’s career consisted of working in large banks. Now, she’s an entrepreneur. Nikki and her husband, Dan, run a company called NextKey Services that provides small and medium-sized businesses with all of their outsourced finance needs. In this episode, Nikki shares what’s allowed her to make the biggest impact she can as an entrepreneur while having the personal life she wants. Here’s some of what you’ll learn in this episode:* What inspired Nikki’s decision to leave corporate America.* How The Strategic Coach® Program has been fundamental in the growth of Nikki and Dan’s business.* Some of the business lessons Nikki has learned on her journey.* Why Nikki and Dan don’t take it for granted that they’re able to work together.* How to end up in a place where you're really focused on what you do best.* Why corporate America can never produce the best product or the best service.* What it’s like attending Strategic Coach® workshops as a couple. Show Notes: If something is going to be successful, it requires total commitment. You have to be committed before you have the capability. And that requires courage. Corporate America, as most people experience it, is not for entrepreneurs. Entrepreneurism means that you're using your own Unique Ability® to create Unique Teamwork that produces really unusual value. It's important to be okay with not having all the answers. It’s okay if something you try out doesn’t work. Keep trying. Finance isn’t a compliance; it's something entrepreneurs or business owners can use as a strategic asset in their business to grow and transform. You can pass on wealth to your kids, but passing on the right mindset is more important because then they can retain the wealth or even build their own. It’s important to have time to turn off. Being in a safe space with supportive, encouraging, like-minded individuals really gives you more confidence. As you keep using a Strategic Coach thinking tool, it gets easier and easier. Resources: The 4 C’s Formula by Dan Sullivan Article: The 4 Freedoms That Motivate Successful Entrepreneurs Unique Ability (https://uniqueability.com/) Who Not How by Dan Sullivan and Dr. Benjamin Hardy The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy

Ann and Sunny Sheu are not only life partners, they’re partners on their entrepreneurial journeys. With their business, Mpowered Families, they help high-achieving entrepreneurial couples to be as intentional about their family lives as they are about their business lives. In this episode, Ann and Sunny share what it’s like to be in business with the person you’re married to, how they apply business lessons to their personal lives, and the benefits they get from business coaches and fellow members in The Strategic Coach® Program. Here’s some of what you’ll learn in this episode:* How Strategic Coach® workshops are like a clarity break for Ann and Sunny.* Where Ann and Sunny’s work overlaps, and where it doesn’t.* How Mpowered Families workshops have immediate impact on families.* What led Sunny to stop being a slave to the business.* How improving your personal life and improving your business life feed each other.* The danger of trying to be what you think people expect.* Why being a Strategic Coach member is really about the mindset shifts. Show Notes: If you want to change your behavior, you first have to change your mindset. Many entrepreneurs don’t create the time and space to do for their families what they do for their businesses. Your family is the most important team in your life. When your family life is strong, then you have the space to give your all to your business. To build a great family life, you have to first do the work on yourself. What often happens in families is that people bring a very diluted version of themselves to the table. If you can’t clearly articulate what you want out of life, you won’t know how to ask for what you want. Once you're clear about who you are individually, you and your partner can come together and create a shared vision. It’s not always easy for a couple to have an aligned vision for their family, but there are always commonalities. Very rarely do people think a decade ahead for their personal lives. Resources: Unique Ability® Article: “What Free Days Are And How To Know When You Need Them” (https://resources.strategiccoach.com/the-multiplier-mindset-blog/what-free-days-are-and-how-to-know-when-you-need-them) Article: “The 4 Freedoms That Motivate Successful Entrepreneurs” (https://resources.strategiccoach.com/the-multiplier-mindset-blog/the-4-freedoms-that-motivate-successful-entrepreneurs) Article: “The Importance Of Collaboration In Business: Leveraging Who Not How” (https://resources.strategiccoach.com/the-multiplier-mindset-blog/the-importance-of-collaboration-in-business-leveraging-who-not-how) mpoweredfamilies.com (https://www.mpoweredfamilies.com/) Ann Sheu on LinkedIn (https://www.linkedin.com/in/anncsheu/) Sunny Sheu on LinkedIn (https://www.linkedin.com/in/anncsheu/)