
In this episode of Move, Sweat, Discover, I sit down with Jack Thomas, founder and CEO of Base Gym in Bangkok. Jack shares his journey from a corporate life to the fitness industry, discussing the evolution of fitness in Bangkok, the importance of movement, and the challenges he faced while establishing his gym. He also delves into effective sales strategies in the fitness industry, emphasizing the importance of understanding clients' needs and building rapport.
Chapters
00:00 Introduction to Jack Thomas and His Journey
02:59 The Evolution of the Fitness Industry in Bangkok
05:47 Personal Reflections on Movement and Fitness
17:18 The Creation of Base Gym
24:22 Sales Strategies in the Fitness Industry
32:56 Embracing ClassPass in the Fitness Industry
34:40 The Boutique Fitness Scene in Thailand
36:25 Growth and Maturity of the Fitness Industry in Asia
37:56 Insights from the Fit Guide: Global Fitness Trends
39:49 The Importance of Customer Experience in Fitness
42:41 The Role of Personalization in Fitness Services
48:05 Hyrox: A Trend or a Fad?
51:40 Self-Discovery Through Workouts
58:16 Future Plans for the Fit Guide
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