In this episode of Real Estate First Friday, hosts Matthew Hodge and Luis Fermin, Executive Vice Presidents at LPT Realty, sit down with powerhouse Sharelle Rosado - founder of Allure Realty, Netflix star of Selling Tampa, and one of Inman’s “Most Influential Real Estate Leaders.” Sharelle opens up about how she built a multimillion-dollar brand from the ground up - from serving in the military to launching her own brokerage, going viral on social media, and landing a global Netflix series. She shares her exact mindset, marketing strategy, and the truth about working with high-end clients, celebrities, and luxury developers worldwide. ✅ How Sharelle turned social media into real estate deals ✅ The mindset that helped her go from soldier to CEO ✅ What every agent should know about personal branding ✅ Building influence, confidence, and luxury clientele ✅ How to stand out in a crowded real estate market If you’re a Realtor looking to grow your brand, attract better clients, and scale with authenticity - this is your masterclass. #RealEstateFirstFriday #SharelleRosado #LPTRealty #SellingTampa #RealEstateAgents #LuxuryRealEstate #RealEstateBranding KEY POINTS  From Army to Allure Realty: Sharelle’s journey from active-duty soldier to luxury broker. Built a real estate brand from scratch with no prior experience. A viral team photo shoot led to her Selling Tampa Netflix deal. Used social media strategy + persistence to get noticed by producers. Focused first on military and relocation clients, then scaled to luxury. Turned followers into clients through authenticity and visibility. Secured a $40M+ development project in St. Martin through brand reach. Says personal branding is every agent’s secret weapon. Remember: “Don’t overthink it, just post it.” Handles haters by staying focused on the bigger picture. QUOTES  “You have to set your eyes on what you want, and you can’t be afraid of it.” “If it doesn’t go right, I’m gonna try this route. I’m gonna have a different plan of action each time until it works.” “Don’t be afraid to speak. Don’t be afraid to go on social media. Don’t overthink it. Just do it.” “You can’t control what someone thinks or what they do. The moment you start focusing on that, you lose focus of the bigger picture.” “For every one hater, you’re gonna have ten followers.” “Nothing’s different but the income…treat your luxury clients the same as everyone else.”