I have a confession: I don't do my own branding. Gasp! While I have several creative geniuses, design is absolutely NOT one of them. When I planned the launch of my companies, Nettles and Co. and now Motherhood on the Move, I phoned a professional and hired Kendra Lebo Design to help me visualize, design, and execute my brand. And this week I have her on the pod to help you visualize and design yours too! In this episode, Kendra and I discuss the iterative - and thorough - branding process, the importance of brand avatars, and some of our favorite businesses that have mastered the art of branding. Kendra also shares her tips on brand strategy, the value of investing in professional support (including when), and some of her favorite DIY tools. Join us for a holistic chat and geek out on branding for a bit!
Key takeaways:
- Branding is a collaborative process that requires deep understanding.
- Iterative branding allows businesses to evolve and adapt over time.
- Investing in branding is crucial for establishing a strong market presence.
- Understanding your target audience is key to effective branding.
- The branding process can be both strategic and creative.
- Quality over quantity is essential in branding investments.
- You can start a business without a fully developed brand identity.
- Inspiration for branding can come from various industries and sources.
- It's important to keep learning from both successes and failures in branding.
- Utilizing tools like Canva can help maintain brand consistency.
Follow Kendra Lebo:
Instagram: @kendralebo.design
Website: kendralebo.com/
Follow me:
Instagram: @brittanynettlesandco
Website: nettlesandco.com
Youtube: youtube.com/@MotherhoodontheMove