In this episode of For All the Marbles, Bart sits down with Jeremy Kwaterski, often called the Godfather of Cell Phone Repair, a serial entrepreneur who built CPR Cell Phone Repair into a 700-unit franchise before selling it and later founding Repairs First Association, Gadget Repair Expo, The Biz Expo, Accelerate Franchise, and several other ventures.

Jeremy’s story is a masterclass in betting on yourself, embracing the road less travelled, and turning setbacks into the spark for future success. He shares how early experiences of being undervalued pushed him to create his own path, how he built and scaled massive enterprises, and why freedom, not money, has been his primary motivator.

The conversation dives deep into resilience, creativity, franchising, learning from everyone (even a 15-year-old entrepreneur), and the shared responsibility of giving others a playbook for success.

Major Takeaways / Learnings

• Betting on Yourself Creates Freedom

Jeremy realized early that traditional employment didn’t reward his effort or talent. Instead of accepting that, he “gambled on himself” the only outcome he could control.

• Painful Experiences Can Create Powerful Entrepreneurs.

Being overlooked, underpaid, or dismissed can spark the determination to build something better.

Jeremy’s early employers' failure to value him pushed him to create companies where people matter.

• Learn Relentlessly From Anyone

He still learns from every employee, every franchisee, every entrepreneur… even teenagers.

Entrepreneurs who stay curious stay successful.

• Building Is Not About Special Sauce; It’s About Systems

Jeremy’s franchise success came from codifying what works:

operations, margins, customer experience, consistency.

Any business can be franchised if it has a replicable playbook.

• Growth Comes From Community, Not Ego

CPR grew rapidly because Jeremy tapped into the brains and creativity of his franchisees. His association model is built on the same principle: independent shops supporting each other.

• Failures Aren’t Failures, They’re Setbacks

Jeremy reframes every failure as a place to regroup, fix, and move forward. This mindset is why he’s still building new ventures decades later.

• Freedom > Money

The greatest reward of entrepreneurship for Jeremy isn’t wealth, it’s the freedom to:

• work anywhere

• build what excites him

• set his own hours

• create opportunities for others

• Don’t Forget Your People

Too many leaders overlook the talent supporting them. Jeremy is intentional about staying accessible, humble, and grateful.

Memorable Quotes

• “If I were going to gamble, I’d gamble on myself. That’s the only outcome I could control.”
• “I quit more jobs than businesses I ever started — because they didn’t value me.”
• “You never stop learning. Keep your mind open. Someone younger can teach you something every day.”
• “My success wasn’t because of me alone — it was because I tapped into the energy of my franchisees.”
• “Entrepreneurship is about freedom. The money is secondary.”
• “It’s not failure — it’s a setback. Fix it, learn, move forward.”
• “I’ll never be the guy you can’t walk up to. Never.”

Why It Matters / How to Use It

For aspiring or current entrepreneurs, Jeremy’s story is a blueprint:

• Bet on yourself even when others won’t.
• Use setbacks as fuel.
• Learn constantly.
• Create systems so others can win.
• Stay accessible, humble, and open-minded.
• Remember your purpose: freedom, creativity, impact.

His journey reinforces your MPD philosophy perfectly:

Most people don’t… trust themselves, learn from everyone, or build playbooks for others.

But YOU do.

In this powerful and humbling episode, Bart connects across continents with Mumbere Dieme, a 27-year-old leader from the mountains of Western Uganda whose story redefines what it means to rise, serve, and give.

Mumbere grew up in a poor, war-torn region where sleeping on the ground and walking barefoot to school were not uncommon. His father—a struggling but steadfast pastor—taught him faith, kindness, and the importance of serving others, even when you have little. Through Compassion International, Mumbere was sponsored as a child, receiving not only education and medical care but also the belief that he could be more than his circumstances.

That gift of opportunity became his life’s mission. After earning his nursing degree, Mumbere chose not to pursue a hospital career. Instead, he returned home to rebuild a school that had once been destroyed by storms—reviving it under the shade of a single tree and growing it into the Kyarumba Joint Christian Orphanage, Nursery, and Primary School, now serving more than 100 children. Some students walk miles each day to attend. Some cannot afford shoes. But all are learning, laughing, and discovering hope because one man decided to lead with compassion instead of comfort.

What makes this story extraordinary is not only the miles that separate Bart’s suburban Virginia world from Mumbere’s mountainous village, but how kindness—and a shared belief in possibility—bridges the distance. This is not a story of charity. It’s a story of character, connection, and calling.

Major Takeaways

• Kindness multiplies. A sponsored child becomes the sponsor of many. What we receive in grace, we can give in gratitude.

• Adversity is not the opposite of opportunity. Mumbere’s struggles built his empathy, discipline, and leadership—traits that now anchor his community.

• Leadership is service in motion. His nursing background and compassion blend naturally into teaching, nurturing, and guiding young lives.

• Faith fuels resilience. Even after his father survived a rebel attack, Mumbere never lost hope. He learned that service is stronger than fear.

• Connection is powerful. Across languages, continents, and bandwidth limitations, kindness finds a way to connect—and to inspire action.

Memorable Quotes

“I used to sleep on the ground. Now I help children find a place to dream.”

“Those who have little can still give much. Sometimes hope is the only thing we own.”

“Most people don’t believe kindness can change a country—but it changed mine.”

“My father taught me to serve others, not to be served. That is where love begins.”

Why It Matters / How to Use It

This episode is a reminder that impact doesn’t require wealth—it requires will. Every act of kindness ripples outward, touching lives you may never meet. Mumbere’s story challenges us to re-examine comfort, gratitude, and purpose.

Wherever you live—whether it’s the suburbs of Northern Virginia or the mountains of Western Uganda—you have the power to create hope. Sometimes that begins with a single connection, a single conversation, or a single decision to do what Most People Don’t… but YOU Do.

In this heartwarming and insightful episode of For All the Marblisms, Bart welcomes Chicago-based photographer and creative professional Will Byington. Together, they explore the intersection of creativity, resilience, entrepreneurship, and authenticity, highlighting the struggles and successes that shape a meaningful career.

Will’s story is not just about capturing photos—it’s about capturing life, emotion, and connection while navigating the evolving demands of being a creative entrepreneur in a digital age.

 Will’s Journey: From Film Cameras to Rock Cruises

• Early spark: Will grew up with disposable cameras and one-hour photo labs, enchanted by the magic of capturing candid moments.
• Education & pivot: A single darkroom photography class at the University of Alabama deepened his love for the craft.
• Unexpected detour: He pursued marketing in Los Angeles, working briefly in film promotion—but after a disheartening year, he returned home, feeling defeated.
• The turning point: A chance meeting with the New Orleans band Cowboy Mouth led to a touring role managing merchandise and photographing the band—his entry into professional photography.
• Today: Over 21 years later, Will has photographed 172 entertainment cruises for major artists like Bon Jovi, Kesha, and Pitbull, and works with brands like Sixthman and ALG Vacations.

Entrepreneurial Lessons & Insights

• Success Requires Failing Forward

“You’re not an entrepreneur if you don’t fail. You have to throw things atthe wall and learn.”

• It’s Not About the Photos—It’s About the Focus

Will credits his success to being part of the experience, not just documenting it. His empathy, professionalism, and genuine care make him unforgettable.

“I’m not there to be paparazzi. I’m there to capture the experience without blocking someone else’s joy.”

• The Power of Showing Up

Whether introducing himself to fans before a cruise or helping someone improve their phone photos, Will emphasizes presence, humility, and joy.

“Life is 80% showing up. And when you do, bring energy and curiosity.”

• Imposter Syndrome Is Universal

Will admits that self-doubt once kept him from teaching photography, fearinghe’d train away his own clients. He now sees teaching as empowering:

“Rising tides lift all boats. Helping others doesn’t take from you—it expands you.”

• Creativity Requires Business Balance

Will shares that being a freelancer means juggling roles—creative, legal, financial, HR, and marketing—all at once.

“Being a photographer is 90% business, 10% creativity. AI tools like Marblism help us flip that balance.”

AI, Efficiency & Creativity

Bart introduces Marblism, an AI-powered productivity assistant for entrepreneurs. Will reacts with curiosity and cautious optimism, seeing potential to regain time for creativity.

“If human interaction doesn’t make it better, let AI do it.” — Bart
“I’m on the AI train… maybe still in the caboose—but learning.” — Will

Key Themes & Takeaways

• Resilience: Moving from failure to reinvention.
• Curiosity over fear: Asking questions to connect and learn.
• Joy & authenticity: Leading with positivity in every environment.
• Focus: Erase “you” to make the experience about others.
• Gratitude & presence: Print your photos, share them, and celebrate moments.

Closing Reflections

Will and Bart reflect on how creativity and kindness intersect:

“It’s not about the coffee—it’s about the people.”
“It’s not about the photos—it’s about the focus.”

Will reminds listeners to capture and print their memories, because physical photos hold emotional power.

“Print your pictures. Hold them. Share them. You never know how much they’ll mean someday.”

Connect with Will

Website: willbyington.com

Instagram: @willbyington

LinkedIn: Will Byington

Classes: shotclubphotoclass.com

 Final Quote

 “We’re never finished. We’re evolving, learning, and sharing.
We are living our dream while chasing our dream.” — Will Byington

Live from IMEX America in Las Vegas, Bart sits down with Kevin Brown — Senior Manager of Go-to-Market and Editorial Strategies at Alliants. From an unexpected encounter with a hotel CEO to building a career on creativity, Kevin shares how gut checks, human connection, and breaking norms have shaped his professional journey and his philosophy on hospitality.

Major Takeaways /Learnings

• Gut Checks Lead to Growth: Kevin’s career pivots from music industry to hospitality were guided bylistening to instinct and embracing change, not rigid plans.
• Creativity Is a Muscle: His early years experimenting with acting, painting, writing, and failingforward built resilience and problem-solving skills.
• No One Succeeds in Isolation: Great ideas emerge through collaboration and challenging conventional thinking.
• Redefining Roles: At Alliants, Kevin’s hybrid position was created around his strengths and passions a model for modern organizations.
• Connection Through Better Questions: Asking meaningful questions like “What makes you come alive?” creates deeper, faster rapport.
• Technology as an Enabler: Alliants builds tools that reduce admin tasks and increase time for real guestconnection blending context with hospitality.
• Trust as ROI: Hospitality success is built on human trust more than on loyalty points or amenities.
• Happiness as a Metric: Kevin champions measuring “Happiness Per Employee” as a driver of service excellence.
• Competitive Socialization: Shared experiences (like F1 racing simulators) can teach workplace lessons oncollaboration, patience, and communication.

Memorable Quotes

• “Failure’s only a failure if you don’t learn anything fromit.” — Kevin Brown
• “It’s not about your idea. It’s about the best idea — andthat comes from collaboration.”
• “Most people don’t put people first… but they should.”
• “Technology should give time back to humans, not take itaway.”
• “Ask better questions, and you’ll build betterconnections.”

Why It Matters / How to Use It

•  For Leaders: Create roles around people’s passions, not just job descriptions.
• For Teams: Lead conversations with curiosity and connection not titles or logos.
• For Hospitality Pros: Use tech to build context, not walls. Every second saved on admin is a secondgained for real service.
• For Event & Sales Teams: Break formalities, ask meaningful questions, and connect on a human level.
• For Organizations: Measure and prioritize employee happiness to elevate guest experience.
• For Culture Builders: Gamified experiences (like F1 Arcade) can double as learning labs for communication and teamwork.

Resources and Links:

Bart Berkey: MostPeopleDont.com | LinkedIn

This inspiring conversation with Denise dives into her extraordinary 40+ year career in the travel industry, her rebirth into health and wellness, and her daily commitment to walking 10 miles—over 1,172 consecutive days. From surviving trauma to creating three thriving businesses, Denise shares her journey of resilience, self-belief, and intentional living. Her story beautifully weaves together entrepreneurship, personal health, and a mindset of awe.

Major Takeaways / Learnings:

• Believe in yourself first. Denise built her career from hardship by cultivating a positive mindset and surrounding herself with mentors.
• Look in the mirror. A daily ritual of affirmations (“I love you. You are strong. You are worthy.”) became a cornerstone of her confidence.
• Health is wealth. Her transformation began with honest self-assessment, journaling eating habits, drinking more water, prioritizing rest, and adding movement back into her life.
• Start small, stay consistent. What began as short walks turned into over 1,000 consecutive days of 10-mile walks.
• Excuses are non-negotiable. Rain or shine, she shows up for herself.
• Travel + wellness = awe. She helps clients create experiences that light them up from the inside—not just trips for social media.
• Overcome trauma through connection. Faith, therapy, nature, and community helped her rebuild and thrive.

Memorable Quotes:

• “Your health is your wealth. Don’t wait until it’s too late to pour into yourself.”
• “I was looking in the mirror, but I wasn’t seeing myself.”
• “Movement is key to life, to the brain, to how you think and feel.”
• “Walking is non-negotiable. Excuses are non-negotiable.”
• “Some climb the mountain to see the world; others climb it to be seen by the world.”

Why It Matters / How to Use It:

Denise’s story is a masterclass in intentional living: starting small, anchoring in personal rituals, and committing to yourself daily. Entrepreneurs, leaders, and anyone feeling stuck can use her example to reset their habits—focusing on health, gratitude, and purpose. It’s a reminder that awe isn’t found on a screen; it’s found in how you live each day.

Connect with Denise:

Instagram: thehealthy_traveler

Email: TripPro@verizon.net

Special note: Denise embodies the spirit of “Most People Don’t… But YOU Do.” She doesn’t just talk about mindset and movement—she lives it.

In this debut episode of the new For All the Marbles series, sponsored by Marblism, Bart sits down with Doug Baarman—Senior Vice President of ConferenceDirect and founder of Team Baarman. Doug shares his journey from corporate leadership at Marriott International to becoming an entrepreneur. This conversation dives into the why behind his leap, the playbook he’s built to help others succeed, and the mindset required to build a fulfilling business—and life.

Major Takeaways / Learnings

1. Do It for the Right Reasons

• Doug left corporate not to chase money but to build a better lifestyle for his family.
• A strong personal “why” provides the fuel to get through uncertainty, long nights, and hard choices.

2. Entrepreneurship Is About Structure, Not Just Passion

• Doug admits he “jumped out of the airplane without a parachute”, but later developed a playbook to guide others.
• His blueprint focuses on:
• Covering basic expenses first
• Reaching income replacement level
• Scaling strategically with support

3. Mindset Over Perks

• Transitioning from corporate luxury (black cars, first-class travel, five-star treatment) to scrappy startup mode requires humility and clarity of purpose.
• If you’re in it for perks, it won’t last.

4. Surround Yourself with Support

• Success requires partners, family support, mentors, accountability buddies, and people who believe in your mission.

• Entrepreneurs may start alone but thrive when they build the right circle.

5. Learn Relentlessly

• Doug constantly listens to podcasts, calls industry peers, and learns from others.
• “Why wouldn’t I learn from those who went down the road before me?”

6. Activity Drives Outcomes

• Many entrepreneurs fail not from lack of talent but lack of action.
• Doug emphasizes outreach, storytelling, and sharing your value openly—even casually at a coffee shop.
• “If people don’t know what you do, they can’t work with you.”

7. Ego Down, Curiosity Up

• Hire people smarter than you.
• Keep your ego in check and your willingness to learn high.

Memorable Quotes

• “I wasn’t chasing money. I was chasing a lifestyle.” – DougBaarman
• “If you’re mad at your boss, that’s not a good reason to become an entrepreneur.” – Doug Baarman
• “It’s simple, but it’s not easy. You just have to do the work.” – Doug Baarman
• “If people don’t know what you do, they can’t hire you.” –Bart Berkey

• “Entrepreneurs don’t do it alone. They have a support team.” – Doug Baarman

Why It Matters / How to Use It

• For aspiring entrepreneurs: Don’t leap without knowing your why. Lifestyle and purpose beat chasing dollars.
• For leaders transitioning from corporate: Be prepared to start small, do more with less, and find joy in the hustle.
• For growing teams: Build structure early. A clear playbook accelerates trust and scalability.
• For everyone: Share what you do with the world—confidence, not arrogance, builds opportunities.

For everyone: Share what you do with the world—confidence, not arrogance, builds opportunities.

In this episode, Bart sits down with Alex Koster live from IMEX America to explore his personal journey from driving tractors at 14 to becoming a global leader in competitive socialization experiences. Alex shares the “no compromise” philosophy behind F1 Arcade, how fun can be both inclusive and transformative, and why play might just be the next big thing in workplace learning and connection.

Major Takeaways / Learnings

1. Early Work Ethic: Alex’s drive was shaped by his father’s belief in working young and creating your own opportunities.
2. Selling Fun: His first exposure to “fun as a product” came through organizing group experiences like bachelor and bachelorette parties — which taught him the value of joy-driven commerce.
3. No Compromise Culture: Across ventures like Bounce, Flight Club, and now F1 Arcade, the standard has always been premium quality in every detail — food, tech, service, and experience.
4. Inclusive Fun for All: F1 Arcade isn’t just for F1 superfans — it’s designed for anyone, regardless of skill or interest in racing, to have a great time together.
5. Bridging Work & Play: Through the Accelerate at Work initiative, F1 Arcade uses gameplay to teach soft skills like patience, timing, collaboration, and communication in a natural, memorable way.
6. Competitive Socialization as a Movement: By pairing activities with hospitality, experiences like F1 Arcade help break down barriers, build community, and spark joy.

Memorable Quotes

• “Most people don’t… have fun enough.”
• “No compromise — that’s the philosophy from day one.”
• “We’ve built a church for F1 fans… but we also built a playground for everyone else.”
• “Learning happens when people come together — and fun makes it stick.”

Why It Matters / How to Use It

1. For leaders: Experiences that prioritize joy can create lasting emotional connections and stronger teams.
2. For L&D professionals: Playful environments can be powerful learning tools — without feeling like “training.”
3. For brands: Emotional engagement and premium experiences are not mutually exclusive; they amplify each other.
4. For individuals: Reclaiming fun isn’t frivolous, it’s fuel for connection, creativity, and growth.

Resources and Links:

Bart Berkey: MostPeopleDont.com | LinkedIn

This podcast episode is brought to you by Wishes.Inc 

Wishes, Inc. is a transparent giving platform that lets donors see exactly where their money goes.

It rewards users with cashback and perks through virtual payment tools.

Fast, traceable, and efficient—Wishes makes doing good feel even better.

https://www.bartaberkey.com/wishes-inc-landing-page

In this deeply emotional and inspiring episode, Bart Berkey sits down with Mike Cooper, founder and CEO of Cooper Disposal in Cleveland, Ohio — a blue-collar entrepreneur who rose from an unstable childhood to build a thriving, values-driven waste-management business.

Their conversation—born from a spontaneous meeting in a Naples hotel lobby—unfolds into a raw and redemptive life story about grit, grace, and growth.

Key Themes & Takeaways

1. From Survival to Success

Mike grew up in Canton, Ohio, surrounded by hardship:

• His father was incarcerated his entire life.
• His mother raised six children alone and never once said, “I love you,” yet she was his rock.
• Football and the local coaches became his family and structure.

He earned a college scholarship, but at age 18 was shot four times during a fight outside a bar—an event that nearly ended his life and football dreams. Still, he says, “I didn’t know I was struggling until I saw the other side of the world.”

2. Breaking the Chain

Mike married his high-school sweetheart Sheila, who “saved his life.”

Her family showed him unconditional love and gave him a model of stability he had never known. Realizing he had to escape the violence of his hometown, he moved to Cleveland and began again—working three jobs and learning the waste business from the ground up.

“It took a village to raise me. Now I’m building a new one.”

3. Building Cooper Disposal

After years of sales success at BFI Waste, Mike cashed out his 401(k) and bought his own garbage truck. Broke but determined, he founded Cooper Disposal in his driveway.

He vowed that his company would stand on truth, service, and follow-through — promising customers, “If I say I’ll deliver, I will.”

He personally drove trucks, took service calls under fake aliases (“I’ll call the owner,” when he was the owner), and built the business through authenticity, reputation, and relentless work ethic.

“Most people talk about what they’re going to do. I just do it.”

4. Giving Back & Paying Forward

Mike brought his beloved Canton football traditions—team dinners, community pride, mentoring youth—to Avon, where he now lives.

He sponsors local programs, mentors young athletes, and regularly visits his old neighborhood to remind kids that “You can break the chain too.”

His success mantra blends humility and humor: “Talking trash all day—but always delivering.”

5. Mental Health, Vulnerability & Healing

For the first time publicly, Mike opens up about childhood abuse, lifelong anxiety, and recent therapy.

He describes his commitment to self-care and his decision to sponsor local mental-health initiatives in Avon:

“I’ve been running hard my whole life. It’s time to breathe and enjoy life.”

Bart connects with Mike on shared struggles panic attacks, performance pressure, and self-expectations and together they model masculine vulnerability and emotional honesty.

6. Faith, Family & Fulfillment

Mike’s story centers on faith, family, and gratitude:

• Married 39 years to Sheila, with three successful children and a new granddaughter.
• He’s proud that “I broke the chain. My kids have my drive, my wife’s brains, and our family’s love.”
• Money matters less than meaning: “My richness is my family.”

Lessons for Listeners

1. Work Hard, Stay Humble – Luck favors those who show up every day.
2. Break the Chain – You are not your past; your choices can rewrite it.
3. Deliver What You Promise – Integrity is a long-term business strategy.
4. Give Back What Saved You – Community builds purpose.
5. Talk About It – Vulnerability is strength; mental health matters.
6. Be Where Your Feet Are – Worry less, notice more, and find gratitude in now.

🔗 Connect & Support

• Cooper Disposal – cooperdisposal.com

“You call, we haul.”

Follow Mike and his son Mitch on Facebook (Cleveland, Ohio) for creative ads, community updates, and their famous four-second Super Bowl commercial.

Bart Berkey: MostPeopleDont.com | LinkedIn

In this episode of Most People Don’t… But YOU Do!, Bart sits down with Dr. Fares Khalid Alaboud, Regional Director of Al Fares International Travel & Tourism. With a PhD in Artificial Intelligence and 15 years of experience in innovation and product leadership, Dr. Fares bridges travel, technology, and business strategy. From gratitude stones to groundbreaking AI applications in hospitality, this conversation blends personal storytelling with future-facing lessons on service, risk-taking, and curiosity.

💡 Major Takeaways / Learnings

• Entrepreneurial Roots: Inspired by his father’s businesses and global travels, Fares grew up understanding hard work, needs vs. wants, and the value of experiences.
• Pivot from Medicine to AI: A dramatic moment in his youth shifted him away from medicine and into technology—a path that led to his PhD in AI.
• AI Pioneering: He built early AI health applications, even influencing UK parliamentary discussions on AI regulation almost a decade before today’s surge in interest.
• Digital Transformation First: Organizations must establish strong digital foundations before AI can be effectively implemented.
• Overdelivery Through AI: Examples in hospitality show how AI can exceed expectations—like proactively flagging allergens across hotels to personalize guest safety and experience.
• Explainable AI: Transparency in how AI makes decisions will be critical for the future to avoid biases and build trust.
• Personal Wisdom: Treat AI with beautiful curiosity—the same way society approached electricity, the internet, and other game-changing technologies.

💬 Memorable Quotes

• “If there’s no electricity, there’s no point in having light bulbs. The same is true for AI without digital transformation.”
• “What contribution does this task make? If none, let AI handle it.”
• “Personalization is the superpower of travel experiences—and AI can help deliver it at scale.”
• “Explainable AI is the next leap: we need to know why it makes the decisions it does.”
• “Approach AI with beautiful curiosity and a desire to learn.”

✨ Why It Matters / How to Use It

This episode reveals the intersection of technology and humanity: how AI can enhance, but never replace, gratitude, care, and human connection. Leaders and professionals can take away practical lessons on digital transformation, innovation, and customer service—while also being reminded to keep kindness, curiosity, and personal impact at the heart of their work.

Resources and Links:

Bart Berkey: MostPeopleDont.com | LinkedIn

This podcast episode is brought to you by Wishes.Inc 

Wishes, Inc. is a transparent giving platform that lets donors see exactly where their money goes.

It rewards users with cashback and perks through virtual payment tools.

Fast, traceable, and efficient—Wishes makes doing good feel even better.

https://www.bartaberkey.com/wishes-inc-landing-page

In this episode of Most People Don’t…But YOU Do!, Bart Berkey sits down with Horst Schulze, co-founder of The Ritz-Carlton Hotel Company, founder of Capella Hotel Group, and author of Excellence Wins. Widely recognized as one of the most influential leaders in modern hospitality, Schulze shares stories from his 65-year career, beginning as a teenage server’s assistant in Germany to reshaping the global standard of service. He offers profound lessons on leadership, technology, customer experience, marriage, vision, and living with high intent.

Major Takeaways / Learnings

• Define Yourself Through Excellence: Schulze learned early on that you don’t wait for others to define your worth—you decide to act as a person of excellence in every situation.

• Hospitality Is Human: Technology can support service, but it must never replace the respect, honor, and connection guests crave.
• Good for All Concerned: True leadership decisions must benefit customers, employees, investors, and the organization as a whole. Compromise here is both ineffective and morally wrong.
• Vision and Intent Drive Success: Excellence is never an accident—it comes from high intent, deliberate action, and constant self-management.
• Balance Through Deliberate Choices: His long marriage and family life thrived because he approached them with the same high intent as his career, asking “How can I serve you now?”
• Resilience and Renewal: Personal hardships—including a cancer scare—strengthened his resolve to contribute, learn, and guide others for decades to come.

Memorable Quotes

• “You define yourself as a person of excellence.”
• “Human beings will always want to be respected.”
• “Every decision must be good for all concerned—the customer, the employee, the investor.”
• “Excellence is never an accident. It is always high intent.”
• “Don’t just go to work to work—go to work for excellence.”
• “Have a beautiful dream, not an easy dream.”

Why It Matters / How to Use It

Schulze’s wisdom extends far beyond hospitality. Leaders, entrepreneurs, and professionals in any field can apply his principles: set a vision, act with excellence, honor human dignity, and align decisions with the good of all stakeholders. His approach to work, family, and purpose reminds us that success is not about shortcuts—it’s about relentless intent, self-management, and service.

Resources and Links:

Bart Berkey: MostPeopleDont.com | LinkedIn

This podcast episode is brought to you by Wishes.Inc 

Wishes, Inc. is a transparent giving platform that lets donors see exactly where their money goes.

It rewards users with cashback and perks through virtual payment tools.

Fast, traceable, and efficient—Wishes makes doing good feel even better.

https://www.bartaberkey.com/wishes-inc-landing-page

In this special solo episode, Bart shares personal stories and lessons from his trip to Riyadh, Saudi Arabia, where he was invited to speak at the KBLT Congress on travel and hospitality. From Lufthansa flight attendants anticipating a young family’s needs, to warm welcomes at immigration, to Ritz-Carlton staff redefining overdelivery, Bart explores what it means to personalize, customize, and truly notice people—whether clients, guests, or teammates.

Major Takeaways / Learnings

1. Overdelivery is not accidental: it requires resources, systems, and intentional focus.
2. Hospitality starts at the first moment—from airport customs officers to hotel staff, everyone has the chance to make guests feel honored.
3. Personalization matters: 71% of customers expect it, 76% get frustrated when it’s missing, and 80% are more likely to buy when experiences are tailored.
4. Busy is no excuse: focus on your most important clients, partners, or team members and create a process for deliberate overdelivery.
5. Leadership lesson: even small actions—like a manager calling customers while an employee is on vacation—can create loyalty, relief, and trust.
6. Universal truth: People remember how you make them feel.

Memorable Quotes

• “Every opportunity is the chance to make someone feel a certain way.”
• “Overdelivering requires not just heart, but process.”
• “People are good. People are kind. Please, just keep noticing, keep anticipating, keep overdelivering.”

Why It Matters / How to Use It

This episode is a reminder that in a world where everyone is busy, the true differentiator is focus and intentionality. Whether in sales, service, or leadership, slow down long enough to notice, anticipate, and act. Build the systems and habits that allow you to go from simply delivering to truly overdelivering.

Resources and Links:

Bart Berkey: MostPeopleDont.com | LinkedIn

This podcast episode is brought to you by Wishes.Inc 

Wishes, Inc. is a transparent giving platform that lets donors see exactly where their money goes.

It rewards users with cashback and perks through virtual payment tools.

Fast, traceable, and efficient—Wishes makes doing good feel even better.

https://www.bartaberkey.com/wishes-inc-landing-page

In this heartfelt episode, Bart sits down with Teresa Rohr, a travel designer with Pink Pineapple Travel, who has transformed her passion for teaching and helping others into a career that creates unforgettable travel memories. Teresa shares her journey from elementary school teacher to becoming a Cancer Aware Travel Advisor, where she helps families touched by cancer experience meaningful travel with compassion, empathy, and specialized care. Her story is one of kindness, resilience, and going beyond what “most people don’t.”

Major Takeaways / Learnings

• Helping at the Core: Teresa’s lifelong passion for serving others comes from her upbringing and continues to guide her work in travel.

• From Teaching to Travel: After 12 years in education, she shifted careers but carried her gift for guidance, patience, and empathy into her new role.

• Living with Cancer, Not Stopping for It: As a Cancer Aware Travel Advisor, Teresa ensures that individuals and families touched by cancer can still live fully, travel safely, and make lasting memories.

• Kindness in Action: Whether writing handwritten thank-you cards or helping a client access mobility resources, Teresa consistently goes above and beyond.

• Calm in Chaos: Despite struggles with anxiety, Teresa uses mindfulness, yoga, walking, and teaching moments with her children to stay grounded and kind, even in stressful situations.

Memorable Quotes

• “You never know what someone is going through… lead with kindness and give grace.”

• “People think of cancer as curable or not curable. But there’s a third way: living. You don’t have to stop living just because you’re touched by cancer.”

• “It’s not about commission. It’s about memories, photos, and the stories families will pass on.”

Why It Matters / How to Use It

This episode reminds us that kindness and empathy aren’t extras—they’re essentials. Teresa shows us how small actions like a smile, a handwritten note, or thoughtful travel planning can transform lives. For those touched by cancer, her message is powerful: life doesn’t stop—keep living, keep traveling, keep creating memories. For all listeners, the lesson is clear: do what most people don’t—go the extra mile to help others feel seen, supported, and celebrated.

Resources and Links:

Agency Website: www.PinkPineappleTravel.com

LinkedIn: https://www.linkedin.com/in/teresa-rohr-ba8b1b383/

Facebook Travel Group:https://www.facebook.com/groups/5419554094780424

Bart Berkey: MostPeopleDont.com | LinkedIn

This podcast episode is brought to you by Wishes.Inc 

Wishes, Inc. is a transparent giving platform that lets donors see exactly where their money goes.

It rewards users with cashback and perks through virtual payment tools.

Fast, traceable, and efficient—Wishes makes doing good feel even better.

https://www.bartaberkey.com/wishes-inc-landing-page

In this energizing and transparent episode, Bart Berkey sits down with Ulric Musset—founder of Marblism and creator of the AI assistant suite—to explore what it really means to create with purpose. From building his first website at age 12 to becoming the #1 product on Product Hunt, Ulric shares his journey of learning, failing, pivoting, and eventually creating a tool that saves people time, generates opportunity, and allows entrepreneurs to scale with AI-powered teammates.

The conversation dives into the why behind his work: not fame or fortune—but the simple joy of building something useful that helps others. If you’re a business owner, creator, or dreamer trying to do what “most people don’t,” this episode will open your eyes to what's possible when purpose meets persistence… and you finally get some help from Ava, Stan, Sonny, Rachel, and the rest of Ulric’s AI dream team.

💡 Major Takeaways / Learnings

• Creation doesn't require permission. You don’t need credentials or capital to start—just curiosity and the courage to keep going.
• Your "product" can be anything—as long as it helps someone. A croissant or an AI assistant… both count if they serve a purpose.
• Validation feels good, but it’s not the goal. Helping someone through what you’ve built is the ultimate payoff.
• AI is not the enemy—it’s the assistant. Marblism’s 7 AI employees empower solopreneurs and small teams to reclaim their time and grow.
• Most businesses don’t fail from effort—they fail from isolation. Tools like Marblism give you a team before you can afford one.

💬 Memorable Quotes

• “I didn’t care about the shape—I just wanted to create.”
• “Most people don’t read enough… including me.”
• “When someone uses what I built, it’s not about liking me. It’s about finding the product useful—and that’s even better.”
• “If Marblism helps you scale, maybe then you can hire that marketing director. That’s the vision.”
• “I built Marblism because I was tired of working 90-hour weeks just answering emails.”

✨ Why It Matters / How to Use It

This episode is for entrepreneurs, solo founders, side-hustlers, and visionaries who are stuck doing it all themselves. If you’ve ever wished for a team but couldn’t afford one—this is your wake-up call. Ulric’s journey reminds us that tools born from pain often deliver the most purpose. Marblism isn’t just AI—it’s a co-worker that doesn’t sleep, complain, or ghost you mid-project.

Listen to learn how Ulric turned nerdy curiosity into scalable impact—and how you can too.

We’re sharing this technology tool with you, so you can expand your impact with fewer hours too! 

Sign Up for Marblism

Use code MPD for 25% off.

What happens when a Bronx-born Division 1 athlete becomes one of the most trusted, admired, and emotionally intelligent leaders in the travel industry?

In this heartfelt and energizing episode, Bart sits down with Ray Snisky, Group President of ALG Vacations and Amstar DMC, for an unforgettable conversation about confidence, kindness, humility, and hope. Ray shares deeply personal stories—from growing up with food stamps and driving tow trucks at age 13, to leading teams through 9/11, the financial crisis, and COVID with optimism and calm. You’ll hear how sports, mentors, and a mindset of “nothing to lose, everything to give” shaped his leadership—and why vulnerability and values matter more than spreadsheets.

From launching the Kindness Conference to empowering teams with trust and autonomy, Ray gives a masterclass in people-first leadership and living with purpose.

Major Takeaways/ Learnings

• Confidence is a choice—and often your biggest obstacle is you.
• True leadership means building trust, not control.
• Vulnerability is a strength, not a weakness.
• Don’t just survive challenges—rebuild better from them.
• Empower your people, and they’ll outperform expectations.

Memorable Quotes

• “Most people don’t have enough confidence in themselves to take risks… but the ice is 30 feet thick.”
• “You don’t need to scream to lead. If you do, you’ve already lost credibility.”
• “Success breeds autonomy. Work hard enough that no one has to micromanage you.”
• “I never worried about losing my job—because I knew I’d be okay. I had nothing to lose, and everything to prove.”
• “If your dreams don’t make you nervous, they’re not big enough.”

Why It Matters / How to Use It

If you lead people, want to become a better version of yourself, or are looking for proof that kindness is good business, this episode is your blueprint. Whether you're a CEO, coach, or just trying to stay grounded in hard times, Ray’s stories will reset your mindset—and reignite your hope.

Resources and Links

Bart Berkey: MostPeopleDont.com | LinkedIn

What happens when a simple subject line transforms your entire leadership approach? In this solo episode, Bart Berkey shares the profound moment when a three-word email—“BTW, good morning”—became a turning point in how he leads with humanity, not just hustle. This deeply personal story reveals why connection must come before direction, and how one assistant's courage sparked a lasting shift in Bart's leadership mindset.

Major Takeaways

1. The 3P Framework: Lead with Person, Purpose, Praise to build trust, drive execution, and inspire motivation.
2. BTW, Good Morning: A reminder to pause, acknowledge, and connect before assigning tasks.
3. Micro Chats Matter: Small greetings fuel emotional belonging—especially in hybrid and remote environments.
4. Nine Keystrokes Can Set You Apart: Typing “Thank You” may take 1.7 seconds, but the impact can be career-changing.
5. Ask About the Blueberries: Celebrate wins, recognize efforts, and invite others to share what’s working.

Memorable Quotes

• “Are you barking orders—or building connection?”
• “Small talk isn’t fluff. It’s fuel.”
• “BTW, good morning—three words that rewired how I lead.”
• “Recognition starts with acknowledgment. It’s not about the task. It’s about the person first.”

Why It Matters / How to Use It

This episode challenges the default mode of leadership many fall into—prioritizing urgency over empathy. Whether you're managing a team or building relationships, the shift from task-first to people-first can unlock deeper trust, better collaboration, and higher performance. Try Bart’s 3P approach in your next email or 1-on-1, and watch your team’s response change.

Resources & Links:

• Bart Berkey: MostPeopleDont.com | LinkedIn

What if your mood isn’t just in your mind—but in your gut? In this powerful episode, GI psychologist Dr. Daphne Spyropoulos of Cleveland Clinic explains the surprising science behind gut health, serotonin, shame, and self-talk. We unpack how social media affects our self-worth, whyyour inner critic might just be habit, and how small shifts in thought can change everything.

You’ll also hear the viral “cereal story” thatmakes neuroplasticity (rewiring your brain) easy to understand—and even easier to apply. If you’ve ever felt anxious, judged, or stuck in self-doubt, this conversation will show you how to build emotional resilience from the insideout.

Resource & Links:

• Bart Berkey: MostPeopleDont.com | LinkedIn

We all carry a little hogwash — the untruths we’ve convinced ourselves are real.

In this solo episode, Bart unpacks the emotional and psychological baggage we carry disguised as “logic”: the thoughts like “I’m not good enough”, “They must be mad at me”, or “I always mess things up.” Spoiler alert:it’s all hogwash.

Through personal stories, science-backed insights, and a practical truth-vs-hogwash exercise, Bart guides listeners to recognize triggers, reject negative narratives, and rewrite their inner dialogue. You'll learn how small shifts in thought lead to big shifts in life — moving from stuck to stable, from fear to forward motion.

Major Takeaways & Lessons

• Most of What You Think… Isn’t True

80% of daily thoughts are negative, and 95% are repetitive. Labeling the false ones as “hogwash” helps break the cycle.

• Hogwash = Lies Dressed Up as Logic

Thoughts like “I’m not good enough” or “They’re mad at me” feel real, but they’re often assumptions rooted in fear, not fact.

• Use the Hogwash vs. Truth Tool

Make two columns. In one, list your negative self-talk (“hogwash”); in the other, write the truth that challenges it.

• Triggers Create False Stories

Hogwash often begins at the moment of emotional trigger. Recognizing the origin of the story helps you rewrite it.

• You Can Reframe Your Story

Whether the trigger is from childhood or yesterday, your belief can shift. Start by noticing it, naming it, and replacing it.

• Writing It Down Frees Your Mind

Studies show that writing down worries moves them out of your subconscious, reducing repetitive, anxious thoughts.

• Negativity Bias is Real — But You Can Balance It

Our brains are wired to detect threats. But when we call out hogwash, we make space for gratitude, hope, and awe.

• From Hogwash to Healing

Bart shares a personal story about childhood trauma and how identifying the untruths it planted helped him heal and help others.

• The First Step to Awe is Clearing the Lens

Hogwash clouds our ability to see joy, hope, and potential. Recognizing and clearing it is what reveals the “glimmer.”

• You’re Not Alone

Everyone carries hogwash. The difference is: Most people don’t stop to question it — but you do.

Plus, Bart introduces the first step in his new “Trigger → Glimmer → Awe” framework — helping you feel better, do better, and be better.

Resource & Links:

• Bart Berkey: MostPeopleDont.com | LinkedIn

What do a wholesale floral empire, the Bluetooth symbol, and 14 million monthly readers have in common? Michael Politz.

In this episode, Bart sits down with the endlessly curious and wildly creative founder of Food & Beverage Magazine. Michael shares his unbelievable path—from crafting the now-iconic Bluetooth logo to being mentored by Lifestyles of the Rich and Famous legend Robin Leach, to growing one of the most influential publications in hospitality and F&B.

But the real magic? It started long before the media empire—when Michael, as a young man, sat at a local deli with wise, self-made grandfathers. He listened. He asked questions. And what they shared about work ethic, humility, and legacy would quietly shape every bold move he made after that.

This episode is a masterclass in curiosity, legacy, listening, and why most people don’t take the first step—but Michael always does.

Major Takeaways / Learnings

• Ask more. Listen deeply. Michael sat for years with local business legends—not to pitch, but to learn. That habit of asking and listening became his entrepreneurial foundation.
• Start before you're ready. He didn’t wait for credentials—he built a floral empire in college, helped brand Bluetooth, and launched a magazine from scratch.
• Mentorship multiplies momentum. Robin Leach didn’t just give access—he gave Michael the tools to build credibility and tell stories that mattered.
• Legacy isn’t inherited. It’s earned. Watching values decline across generations, Michael committed to building with gratitude and grit.
• Always stay curious. From red carpets to AI tools, Michael embraces learning and reinvention as non-negotiables.

Memorable Quotes

• “Most people walk into a room and wonder, ‘Who’s going to like me?’ I walk in and think, ‘Who am I going to like?’”
• “Those grandfathers at the deli didn’t sugarcoat it—they taught me what hard work looked like. And I listened.”

• “I didn’t wait for someone to show me how—I just figured out what needed to be done and did it.”

• “Robin Leach mentored me for 15 years. He taught me how to make stories sensational, and how to make people feel seen.”

• “Most people don’t take the first step.”

Why It Matters / How to Use It

This episode is a reminder that success starts with curiosity—and grows through listening, learning, and lifting others. Michael’s journey is proof that bold ideas are only half the battle. The other half? Paying attention to the wisdom around you.

Take action by:

• Asking better questions

• Listening like it matters (because it does)

• Capturing the wisdom of mentors

• Acting on what you hear

Michael did. And he built an empire because of it.

LinkedIn: https://www.linkedin.com/in/michaelpolitz/

Food and Beverage Magazine - https://www.fb101.com/

Bart Berkey: MostPeopleDont.com | LinkedIn

This podcast episode is brought to you by Wishes.Inc 

Wishes, Inc. is a transparent giving platform that lets donors see exactly where their money goes.

It rewards users with cashback and perks through virtual payment tools.

Fast, traceable, and efficient—Wishes makes doing good feel even better.

https://www.bartaberkey.com/wishes-inc-landing-page

In this deeply personal and powerful conversation, Bart Berkey sits down with global speaker, activist, and content creator Spencer West — known for climbing Mount Kilimanjaro on his hands and redefining what's possible. He is more than a gentleman without legs; he is a human being with heart.

Together, they explore what it means to be kind to yourself, how to ask for help, and why we must create space for others while owning our story. From his viral TikToks to his upcoming book Breaking Free, Spencer shares lessons on resilience, identity, burnout, leadership, and the power of showing up authentically.

Major Takeaways / Learnings

• Start With You: Kindness Begins Internally

Leaders and changemakers often overlook self-kindness. Spencer reminds us: You can’t pour from an empty cup. Start by being gentle with yourself, especially in moments of stress or uncertainty.

• Asking for Help Is a Strength, Not a Weakness

Spencer shares moving stories—from climbing Indian temples to emotional breakdowns—that prove the most powerful leaders are the ones willing to be vulnerable and ask for help.

• Your Platform Is a Privilege—Use It to Uplift

As a queer, disabled individual, Spencer chooses to speak out—not for attention, but to educate, advocate, and help others feel seen. “I could stay silent. But I won’t.”

• Redefine Possible (Literally)

Climbing Mount Kilimanjaro on his hands wasn’t just symbolic—it raised over half a million dollars to provide clean water for 12,500 people for LIFE. Purpose turns pain into impact.

• Burnout Is Real—Even When You Love the Mission

While working for a nonprofit, Spencer traveled over 100 days a year and realized hustle culture had taken over. The pandemic forced a reset, teaching him to prioritize therapy, rest, and joy.

• Offer Help—But Always Listen First

Help should be consensual. A well-meaning stranger once lifted Spencer’s wheelchair into a car without asking—violating trust and autonomy. Spencer’s advice: Offer. Pause. Respect the answer.

• Leadership During Difficult Times Requires Honesty

In hard times, don’t rush to solutions. Acknowledge what’s difficult. Sit in discomfort. Then gather your people and move forward together.

• Representation Matters—and So Does Balance

Spencer balances speaking, social media, and activism with family, fun, and fulfillment. He urges others to explore what they want and need—then pursue it unapologetically.

• Most People Don’t… Stop to Ask What They Truly Want or Need

Spencer’s answer to Bart’s signature question hits home: “Most people don’t take the time to figure out what they want and need.” The first step toward fulfillment is pausing long enough to reflect.

Memorable Quotes

• “Just hang on until the scenery changes. Because it always does.”

• “I want to use whatever platform I have to raise awareness—and infuse it with heart, humor, and honesty.”

• “Helping without listening first can do more harm than good.”

• “Being kind to yourself is learning to ask for help.”

• “Leadership isn’t having all the answers. It’s creating space for the truth.”

Why It Matters / How to Use It:

This episode is a guide for anyone navigating leadership, identity, burnout, or uncertainty. Spencer teaches us that real strength lies in vulnerability, listening, and authenticity. Whether you're managing a team, raising a family, or simply trying to make it through the day—Spencer’s story will move you to pause, reflect, and lead with heart.

Instagram - @spencer2thewest

TikTok - @spencer2thewest

Facebook - Spencer West (page)

Linktree - “spencer2thewest”

Website - Spencer2thewest.com

Bart Berkey: MostPeopleDont.com | LinkedIn

In this deeply human and heartfelt episode, Bart Berkey sits down with the legendary Edward Mady — author of Honing the Human Edge, former GM of The Beverly Hills Hotel and Hotel Bel-Air, and a true icon in luxury hospitality. From his humble beginnings in a family diner to leading 128 award-winning teams, Edward shares the powerful principle that shaped his leadership: crack the code of others’ hidden strengths and help them grow. With stories of grit, empathy, and purpose, this conversation is a masterclass in humanistic leadership and emotional intelligence.

________________________________________

Major Takeaways / Learnings:

• “Cracking the Code”: Great leaders uncover strengths people don’t yet see in themselves.The Power of a
• Name: Using someone’s name validates their identity and worth — whether they’re an employee or a stranger on the street.
• Growth + Value: Every individual deserves a path to grow and add value. That’s the true headline of leadership.
• Onboarding = Culture: Integration isn’t training — it’s energizing people to join your culture with purpose and pride.
• Desire → Momentum → Movement: Leadership isn't about tasks; it’s about sparking desire that fuels momentum and creates collective impact.
• Lead Through Crisis by Showing Up: Sit in the fire with your team. Presence over perfection.
• Fire With Humanity: Even when letting someone go, leaders can do so with compassion, support, and continued belief in their potential.
• Work Can Be Joy: True leaders find joy in their work because it’s purpose-driven and people-centered.

________________________________________

Memorable Quotes:

• “The most important thing you’ll ever own is your name.”
• “Cracking the code of someone’s hidden strength — that’s what great leadership is.”
• “Desire is when you make a contract with yourself to be unhappy until you get what you want.”
• “What can I do? How can I help? Who can I call?”
• “You never know what it’s like to work for Edward Mady… until you don’t.”
• “Leadership means sitting in the fire with your team and saying, ‘We’ll figure this out together.’”

________________________________________

Why It Matters / How to Use It:

This episode is a playbook for anyone who wants to lead with more empathy, resilience, and impact — whether in hospitality, business, or life. Edward reminds us that it’s not enough to manage people — we must see them, support them, and help them discover their own edge. Apply this by:

• Calling people by name.
• Asking what lights them up.
• Creating safe space to grow, even through failure.
• Leading not just with policies, but with presence.

This is not just leadership — this is legacy.

Resources & Links:

• Edward Mady on LinkedIn: Click here
• Edwar Mady Book: Honing the Human Edge: How Leaders Can Unlock Success Through Caring, Coaching, and Accountability
• Bart Berkey: MostPeopleDont.com | LinkedIn