Welcome to More to Say. I’m Amber Venz Box, founder of LTK - the company that turned creator influence into a global economy. For over a decade, I’ve been at the center of the creator economy building, innovating, and pioneering across media, retail and advertising to create a world where creators thrive, businesses grow and consumers connect deeply with real people that guide their lifestyle and entertain them daily.
On this podcast, I bring you unfiltered conversations with the people shaping what’s next, from creators and founders to media power players and cultural changemakers. You’ll hear how they built their brands, made the tough calls, and stayed relevant in a world that never stops evolving.
If you want to understand where business, influence, and culture are heading, and how to get there yourself, you’re in the right place. Let’s get into it.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to More to Say. I’m Amber Venz Box, founder of LTK - the company that turned creator influence into a global economy. For over a decade, I’ve been at the center of the creator economy building, innovating, and pioneering across media, retail and advertising to create a world where creators thrive, businesses grow and consumers connect deeply with real people that guide their lifestyle and entertain them daily.
On this podcast, I bring you unfiltered conversations with the people shaping what’s next, from creators and founders to media power players and cultural changemakers. You’ll hear how they built their brands, made the tough calls, and stayed relevant in a world that never stops evolving.
If you want to understand where business, influence, and culture are heading, and how to get there yourself, you’re in the right place. Let’s get into it.
Hosted on Acast. See acast.com/privacy for more information.
On today’s episode, we are giving you an inside look at LTK’s 12th Annual LTK Con bringing together global creators, brands and their teams. Amber is joined by three powerhouse LTK Creators, Natalie Marshall or who you may know as ‘Corporate Natalie’, Jenee Naylor and Paola Alberdi. Each of these incredible creators have very different stories of how they became the successful, full-time creators they are today. Tune in to hear their unique journeys as creators, how they’ve built and continue to grow their personal brands, what’s in store for their businesses and more. And as LTK Creators, we of course had to ask them about products they are loving right now! Whether you’re a seasoned creator or just starting out, this episode offers valuable insights and inspiration for all.
WE DISCUSS:
- (05:03): Natalie Marshall shares her journey to birthing Corporate Natalie. Amber asks, “Who is Corporate Natalie?”
- (09:45): Natalie shares how she got started on LTK and jokes about her first LTK post.
- (16:00): Jenee shares her journey from working for a major retailer to becoming a creator full-time. Amber asks,“How did you get started in the creator business?”
- (20:00): Amber discusses creators being deeply driven. Amber asks Jenee,“What were some strategies that worked for you to grow and define your community and audience?”
- (31:40): Paola discusses getting her start as a bilingual creator and how being Latina set her apart.
- (35:10): Amber and Paola discuss her Mexican heritage. Amber asks “How do you feel your culture has played out in your business?”
Connect with Amber on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.