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More To Say
Amber Venz Box
25 episodes
3 weeks ago

Welcome to More to Say. I’m Amber Venz Box, founder of LTK - the company that turned creator influence into a global economy. For over a decade, I’ve been at the center of the creator economy building, innovating, and pioneering across media, retail and advertising to create a world where creators thrive, businesses grow and consumers connect deeply with real people that guide their lifestyle and entertain them daily.


On this podcast, I bring you unfiltered conversations with the people shaping what’s next, from creators and founders to media power players and cultural changemakers. You’ll hear how they built their brands, made the tough calls, and stayed relevant in a world that never stops evolving.


If you want to understand where business, influence, and culture are heading, and how to get there yourself, you’re in the right place. Let’s get into it.


Hosted on Acast. See acast.com/privacy for more information.

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Business
Society & Culture,
Entrepreneurship
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All content for More To Say is the property of Amber Venz Box and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to More to Say. I’m Amber Venz Box, founder of LTK - the company that turned creator influence into a global economy. For over a decade, I’ve been at the center of the creator economy building, innovating, and pioneering across media, retail and advertising to create a world where creators thrive, businesses grow and consumers connect deeply with real people that guide their lifestyle and entertain them daily.


On this podcast, I bring you unfiltered conversations with the people shaping what’s next, from creators and founders to media power players and cultural changemakers. You’ll hear how they built their brands, made the tough calls, and stayed relevant in a world that never stops evolving.


If you want to understand where business, influence, and culture are heading, and how to get there yourself, you’re in the right place. Let’s get into it.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Business
Society & Culture,
Entrepreneurship
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Chelsea Parke, Founder of Parke - A Gen Z Brand Built Around Community
More To Say
50 minutes 39 seconds
3 months ago
Chelsea Parke, Founder of Parke - A Gen Z Brand Built Around Community

In this episode of More to Say, host Amber Venz Box sits down with Chelsea Parke, founder of the beloved Gen Z cozies brand, Parke, to talk about the unconventional path she took from creative spirit to founder. Chelsea shares how she started Parke not as a creator, but as a person deeply passionate about connection and comfort and how that authenticity has fueled a brand that now sees 7+ hour pop-up lines and over $16M in annual sales.


Chelsea shares how her approach to creator marketing is rooted in community and trust, the importance of meeting your community in real life and the strategy behind Parke’s exclusive product launches. She also gets personal, opening up about protecting her energy, staying present, and the underrated power of being kind.


If you're an emerging founder, creator, or just someone chasing a passion, you'll want to hear this. 


WE DISCUSS:

  • (04:05): Getting to know Chelsea and her journey to founding Parke. 
  • (15:15): Building a community-driven brand - never running a paid ad for Parke. 
  • (16:51): How Parke became a social phenomenon among Gen Z and college campuses across the nation. 
  • (23:15): Parke pop-up success: Behind the strategy resulting in 7 hour lines around the block.  
  • (28:30): Chelsea’s DTC strategy and importance of keeping Parke exclusive to its community. 
  • (37:35): Future of the creator economy for emerging brands: Storytelling and building community are key to being successful. 
  • (38:40): Chelsea on scaling Parke to a $16M+ business. 


LTK for Creators

LTK for Brands

Learn more about More To Say

Watch on YouTube

Follow and shop Amber's LTK

Follow Amber on Instagram

Connect with Amber on LinkedIn

Follow and shop Chelsea’s LTK

Follow Chelsea on TikTok

Follow Chelsea on Instagram

Shop Parke 


Hosted on Acast. See acast.com/privacy for more information.

More To Say

Welcome to More to Say. I’m Amber Venz Box, founder of LTK - the company that turned creator influence into a global economy. For over a decade, I’ve been at the center of the creator economy building, innovating, and pioneering across media, retail and advertising to create a world where creators thrive, businesses grow and consumers connect deeply with real people that guide their lifestyle and entertain them daily.


On this podcast, I bring you unfiltered conversations with the people shaping what’s next, from creators and founders to media power players and cultural changemakers. You’ll hear how they built their brands, made the tough calls, and stayed relevant in a world that never stops evolving.


If you want to understand where business, influence, and culture are heading, and how to get there yourself, you’re in the right place. Let’s get into it.


Hosted on Acast. See acast.com/privacy for more information.