Most manufacturers have some sort of marketing plan. But if you haven’t revisited it in the last 1-2 years. It’s likely outdated. And that’s a crucial step, because buyers today don’t invest the time to research who they’ll patronize. Instead, they often rely on pre-existing knowledge of companies and use social media and Google to help support their decision. This creates a challenge for you when vying for market share.   On this episode of Moore on Manufacturing, returning guest Ed Marsh, discusses why your marketing approach may be outdated. Together we’ll talk about this marketing challenge and how it can be overcome to add value to your company.