Why YouTube pays Africans less money

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Monetized Attention

Jepkoech Kendagor

26 episodes

3 days ago

Monetized Attention focuses on discovering brands, their marketing strategies and the attention economy Hello, I'm Jep. I'm a Marketing Strategist with a deep passion for emotional branding, business and communication. I have a Masters Degree in Digital Marketing and Communication from Rennes School of Business (France). I like exploring how we use our attention and how that translates to business especially in today's interconnected world. 💌To contact me: jepkendagor@gmail.com

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Why YouTube pays Africans less money

Monetized Attention

12 minutes 50 seconds

7 months ago

Why YouTube pays Africans less money

Making money in YouTube is one of the biggest goals of any YouTuber. Unfortunately for many African YouTubers, because of the low CPM rates, it means that even when you have thousands of views, the Adsense that you get is not as competitive as those in other areas like American YouTubers.

In this video, I highlight some of the factors that lead to a low CPM, why African audiences have little to no advertiser value and how African culture influences the resistance to change and embrace of new forms of media and technology.

Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D

Contact: jepkendagor@gmail.com

00:00 middleman

00:45 CPM

02:42 ad value

03:58 purchasing power

06:47 offline

07:52 resistance to change