What happens when social media is no longer what it promised to users, creators and even businesses? The last few years social media platforms have fully become hosts of media and also advertising platforms leaving many users with nostalgic feelings but it’s clear there’s no turning back. Facebook, instagram, TikTok are the drivers of these key changes as they focus on making money instead of proving communal spaces for global connectivity as they promised.
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References
Appel G, Grewal L, Hadi R, Stephen AT. (2019). The future of social media in marketing. https://pmc.ncbi.nlm.nih.gov/articles/PMC7222052/#Sec4
Qu, Fei & Hu, Jing. (2025). Research on the Causes of Declining User Engagement on Social Media Platform and Management Countermeasures. Journal of Social Science and Humanities. https://bit.ly/45J9fwF
Farooq A, Dahabiyeh L, Maier L. (2022). Social media discontinuation: A systematic literature review on drivers and inhibitors. https://www.sciencedirect.com/science/article/pii/S0736585322001575
Creating safe digital spaces free of trolls, doxing, and hate speech. https://www.unwomen.org/en/articles/explainer/creating-safe-digital-spaces-free-of-trolls-doxing-and-hate-speech
00:00 episode context
00:44 social media now
06:04 causes of decline
18:11 mixed media
21:19 AI and social media
22:32 in short…