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Monetized Attention
Jepkoech Kendagor
26 episodes
3 days ago
Monetized Attention focuses on discovering brands, their marketing strategies and the attention economy Hello, I'm Jep. I'm a Marketing Strategist with a deep passion for emotional branding, business and communication. I have a Masters Degree in Digital Marketing and Communication from Rennes School of Business (France). I like exploring how we use our attention and how that translates to business especially in today's interconnected world. 💌To contact me: jepkendagor@gmail.com
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Marketing
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All content for Monetized Attention is the property of Jepkoech Kendagor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Monetized Attention focuses on discovering brands, their marketing strategies and the attention economy Hello, I'm Jep. I'm a Marketing Strategist with a deep passion for emotional branding, business and communication. I have a Masters Degree in Digital Marketing and Communication from Rennes School of Business (France). I like exploring how we use our attention and how that translates to business especially in today's interconnected world. 💌To contact me: jepkendagor@gmail.com
Show more...
Marketing
Business
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Why SEO doesn’t (really) matter on YouTube
Monetized Attention
13 minutes 29 seconds
3 months ago
Why SEO doesn’t (really) matter on YouTube

SEO has always been hailed as the one and only thing you need to master in order for your YouTube videos to be watched by millions of people. And while this is true, it is not the only factor that you need to prioritize. There are other qualitative factors such such biases that people have that influence whether someone will click to watch your video or not. This is what I am covering in this episode.


SEO will help your content to get to the right audience but SEO cannot make a viewer click on your video.


Contact me: jepkendagor@gmail.com


Available on Youtube, Spotify and Apple Podcasts as Monetized Attention


00:00 preview

00:16 problem statement

02:16 psychology of people

12:06 interest algorithms

13:10 take home

Monetized Attention
Monetized Attention focuses on discovering brands, their marketing strategies and the attention economy Hello, I'm Jep. I'm a Marketing Strategist with a deep passion for emotional branding, business and communication. I have a Masters Degree in Digital Marketing and Communication from Rennes School of Business (France). I like exploring how we use our attention and how that translates to business especially in today's interconnected world. 💌To contact me: jepkendagor@gmail.com