The problem with the communication around climate change lies in the messaging. There’s so much scientific jargon that it makes many not really care because they don’t understand why they should care.
In this episode, I outline ways in which climate change activism and advertising can be done using marketing concepts in order to create impact that pushes people to care about climate change and make the necessary changes for a better world.
Contact me: jepkendagor@gmail.com
Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/monetized-attention/id1808192204